If you set a monthly budget too low for the traffic generated by your keywords, what might happen?

QUESTION

If you set a monthly budget too low for the traffic generated by your keywords, what might happen?

Bing Ads might not allow you to change your monthly budget and keyword bids.
Bing Ads might automatically decrease your keyword bids.
You might deplete your campaign’s monthly budget before the end of the month.

Bing Ads will automatically recalculate a higher monthly budget for your campaign.

Source

The correct answer is:

You might deplete your campaign’s monthly budget before the end of the month.

If you set a monthly budget too low for the traffic generated by your keywords, what might happen?
Explanation: We will update later. sincerely thank

Bing Ads Editor has a Replace Text button that allows advertisers to replace text across multiple ads. Which of the following ad elements can be changed using Replace Text?

QUESTION

Bing Ads Editor has a Replace Text button that allows advertisers to replace text across multiple ads. Which of the following ad elements can be changed using Replace Text?

Title

Ad copy

URL

Title and Ad copy

All of the above

The correct answer is:

Bing Ads Editor has a Replace Text button that allows advertisers to replace text across multiple ads. Which of the following ad elements can be changed using Replace Text?
Explanation: We will update later. sincerely thank

Bing Ads provides an end-to-end keyword research experience that includes helpful features such as keyword suggestions and estimated click-through rate. From which Bing Ads tabs can you access these features? (Select two)

QUESTION

Bing Ads provides an end-to-end keyword research experience that includes helpful features such as keyword suggestions and estimated click-through rate. From which Bing Ads tabs can you access these features? (Select two)

Home

Campaigns

Opportunities

Tools

The correct answer is:

Bing Ads provides an end-to-end keyword research experience that includes helpful features such as keyword suggestions and estimated click-through rate. From which Bing Ads tabs can you access these features? (Select two)
Explanation: We will update later. sincerely thank

Bing Ads Accredited Professional Exam Answers 2018

QUESTION

Bing Ads Accredited Professional Exam Answers 2018 . If you pass Bing Ads certification test not the first time (renewing your certificate), you get only 50 questions. If you pass it the First time you get 100 questions.

A score of 80 percent is required to achieve Accredited Professional status.

Get Certified in Bing Ads Accredited Professional Now!

True

False

Build a negative keyword list.

Narrow the scope of keywords, geographic targeting and/or remarketing in paid search.

Increase your budget

Increase your keyword bid prices

None of the above

True

False

Ad extension by keyword

Ad extension by ad

Ad extension details

Call forwarding detail

All of the above

Maintain keyword lists and manage bids

Update and customize ad titles

Create Ad Extensions

Develop keyword lists

You enter your URL

Bing Ads will generate a specific URL landing page from your target

You choose between Categories, All web pages, or Specific web pages

Bing Ads will create a remarking list

Use maximum and minimum CPC limits or bid estimates

Applying similar rules with different criteria to subsets of your account

Use all five bidding strategies all of the time

Moniter once per week

Callout Extensions

Structured Snippet Extensions

Review Extensions

All of the above

True

False

Determine your campaign conversion goals.

Use a UET Tag Helper to reach your ROI goals.

Report user activity on their websites to Bing Ad.s

None of the above

Location

Time

Date

Device type

All of the above

True

False

They separate the landing page URL from the tracking or URL parameters.

Your ad doesn’t have to go through another editorial review.

The character limits are increased.

You can add URL parameters and custom parameters to your tracking template.

All of the above

Create a Product Catalog

Claim your domain name and verify your URL

Import your Excel file

Export your CSV file

Standard-quality

Low-quality

Invalid

None of the above

2

3

4

5

6

You must first click on the Audiences tab.

You must decide between Bid only or Target and bid in settings.

Your data management provider must connect to the Bing Ads custom audience feature.

You must adjust the Default bid adjustment.

None of the above

Keyword bid

Ad quality

Conversions

Performance

True

False

True

False

Bing Ads Editor

Ad Campaigns

Ad Preview and Diagnostics Tool

Approved Content

Accounts Summary

Universal Event Tracking

Bing Ads Intelligence

Bing Ads Editorial Review

All of the above

True

False

Post Changes

Import

Get Changes

All of the above

True

False

Unverified status

Tag active

Tag inactive

All of the above

Universal Event Tracking

Data management provider access

First-party customer data

Software integration

You are charged if the customer makes a purchase.

You are charged for the click.

The user lands on your website

A conversion is recorded by the Bing Ads conversion-tracking tool.

Your account credit limit will increase.

Your alternative payment method will be charged instead.

Your account is put hold with campaigns paused until outstanding invoices are solved and/or paid.

Your account is permanently deleted.

Clicks

Impressions

Position

Click-through rate

All of the above

You can expand your reach and get more clicks with a new, high-quality audience.

You can reach more customers through a growing network.

Bing Ads has controls in place to help keep the quality you expect.

CPCs on the Bing Ads syndication partner network are generally lower.

All of the above

+900%

-1000%

+1000%

-100%

True

False

True

False

Starting and stopping campaigns for special events

Keeping ads on the first page

Decreasing bids on poor performing keywords

Avoid letting a maxed-out budget stop your best-performing campaigns

All of the above

Age/gender

In-market audiences provided by Bing

All time zones

All countires

Ad groups

Universal Event Tracking

Dynamic text parameters

Incremental bids

Target audiences using remarketing in paid search.

Track customers for conversions.

Increase ad spend

Validate a tag

Expected click-through rate

Ad relevance

Landing page experience

All of the above

Entire account

Individual campaigns

Specific ad groups

All of the above

Bing Ads will automatically recalculate a higher daily budget for your campaign.

Bing Ads might not allow you to change your daily budget and keyword bids.

You might deplete your campaign’s daily budget before the end of the day.

You might deplete your campaign’s daily budget before the end of the month.

Support for Unique conversions

Account level conversion goals

Conversions goals

UET Tag Helper

 A)  The landing page is under construction.

 B)  The landing page generates a pop up survey.

 C)  The landing page includes more than one of your keywords.

 D)  The landing page is not relevant to the ad text and keywords.

Campaign report

Share of Voice Report

Compare to previous in date range selector

Keyword report

Change History report

Without it, the ad will not serve

Without it, the ad will exceed character limits

Without it, the destination URL will not work.

Without it, the placeholder ad title won’t appear.

 A)  Use commercial web-tracking software to monitor site traffic.

 B)  Use performance reports to identify sources of low-quality activities.

 C)  Set up a monthly budget that allows for trends and fluctuations.

 D)  Contact Bing Ads Support periodically.

Create a destination URL

Use UET Tag Helper

Create a conversion goal

Tag your site

True

False

 A)  Bing Ads will automatically recalculate a higher daily budget for your campaign.

 B)  Bing Ads might not allow you to change your daily budget and keyword bids.

 C)  You might deplete your campaign’s daily budget before the end of the day.

 D)  You might deplete your campaign’s daily budget before the end of the month.

True

False

 A)  Ad groups

 B)  Universal Event Tracking

 C)  Dynamic text parameters

 D)  Incremental bids

Post Changes

Import

Get Changes

All of the above

Your account credit limit will increase.

Your alternative payment method will be charged instead.

Your account is put hold with campaigns paused until outstanding invoices are solved and/or paid.

Your account is permanently deleted.

A) Ad groups
B) Universal Event Tracking
C) Dynamic text parameters
D) Incremental bids

+300%
-100%
+1000%
-20%

Broad match
Phrase match
Exact match
Negative keyword

Ad titles: 50 characters & Ad text: 35 characters

Ad titles: 25 characters & Ad text: 71 characters

Ad titles: 35 characters & Ad text: 85 characters

Ad titles: 15 characters & Ad text: 50 characters

Ad groups

Campaign

Accounts

All of the above

Excel

CSV file

Google AdWords

Default settings

True

False

Describe what sets your product apart.

List the price of your product or service.

Include a call to action.

Use ad extensions to make your ad eye-catching.

All of the above

+900%

-1000%

+1000%

-100%

Bing Ads Editor

Ad Campaigns

Ad Preview and Diagnostics Tool

Approved Content

True

False

Home

Campaigns

Opportunities

Tools

50 miles

25 miles

15 miles

75 miles

Entire account

Individual campaigns

Specific ad groups

All of the above

Create a Product Catalog

Link your online store (or site) to Bing Ads

Import your Excel file

Export your CSV file

Campaign report

Ad report

Keyword report

Search term report

Ad group report

Sales, discounts, or promotions

Recent news events

Changes to your ad headlines, text, or landing pages

All of the above

Upload your feed at least every 30 days

Use generic labels

Use high quality images

Use negative keywords

Anyone that has made a purchase

Anyone that has visited a specific category page by defining that the URL contains the product.

Anyone that has visited your loyalty website

All of the above

Brand

Condition

Product type

SKU

All of the above

Campaign report

Share of Voice Report

Period Comparison report

Keyword report

Change History report

True

False

Warning notifications

Information notifications

Opportunity notifications

All of the above

Support for Unique conversions

Account level conversion goals

Conversions goals

UET Tag Helper

Accounts Summary

Universal Event Tracking

Bing Ads Intelligence

Bing Ads Editorial Review

All of the above

True

False

You can tailor the URL for each Sitelink Extension

You can enter up to 10 Sitelink Extensions per campaign

You can display up to six links to deeper pages on a website.

All of the above

True

False

True

False

True

False

Create a destination URL

Use UET Tag Helper

Create a conversion goal

Tag your site

True

False

Without it, the ad will not serve

Without it, the ad will exceed character limits

Without it, the destination URL will not work.

Without it, the placeholder ad title won’t appear.

Build a negative keyword list.

Target your ads using a variety of variables

Increase your budget

Increase your keyword bid prices

True

False

Take advantage of inline alerts

Track customers for remarketing

Increase ad spend

Validate a tag

1)

A) Each time your ad is displayed on the search results page.

B) Each time a customer makes a purchase from your website.

C) When your ad goes live.

D) Each time a customer clicks your ad.

2)

A) Link

B) Pay-per-click

C) Conversion

D) Click-through

3)

A) Targeting

B) Pay-per-click

C) Optimization

D) Incremental keyword bidding

4)

A) You are charged if the customer makes a purchase.

B) You are charged for the click.

C) The customer links to your website.

D) A conversion is recorded by the Bing Ads conversion-tracking tool.

5)

A) Use commercial web-tracking software to monitor site traffic.

B) Add low-quality click values to your performance reports.

C) Set up a monthly budget that allows for trends and fluctuations.

D) Contact Bing Ads Support periodically.

6)

A) A change in competitor bidding

B) Sales, discounts, or promotions

C) New links to your website

D) Low conversion rates

7)

A) Trademark infringement

B) Search engine robots

C) Fraudulent activity

D) Increased clicks due to recent news about your company

8)

A) Destination URL

B) Duration per visit

C) Pages per visit

D) Purchase

E)  All of the above

9)

A) Pin

B) Tag

C) Goal

D) Code

10)

A) One tag per campaign

B) One tag per Ad Group

C) One tag per Account

D) One tag per website

11)

A) Clicking an ad

B) Browsing to the About Us page

C) Signing up for an e-mail newsletter

D) Adding an item to a shopping cart

12)

A) TRUE

B) FALSE

13)

A) Prevents your campaign from being paused.

B) Helps more customers find your ads.

C) Drives more relevant traffic to your website.

D) Lowers your incremental bids.

14)

A) Home

B) Campaigns

C) Opportunities

D) Tools

15)

A) Incremental bids

B) Find keywords containing a word or phrase

C) Find keywords on a website

D) Ad Preview

16)

A) Keywords

B) Targeting criteria

C) Ad group

D) None of the above

17)

Travel to {keyword} Discounted group trips to {keyword}! Book today.

Keyword: Saint Vincent and the Grenadines

A) Dynamic text cannot include more than one word.

B) Dynamic text cannot be used in the ad title.

C) The keyword variable has incorrect brackets.

D) Dynamic text causes the ad title to exceed character limits.

18)

A) Fresh {keyword}

B) Fresh {keyword:flowers}

C) Fresh {keyword}{param2}

D) Fresh {keyword} flowers

19)

Which options can World Wide Importers select to insert the different shipping information and price discounts into the ad text of different products? (Select two)

A) Destination URL

B) Placeholder {param2}

C) Placeholder {param3}

D) Placeholder {keyword}

20)

A) Allows you to exceed the character limits for Bing Ads ads.

B) Helps you find synonyms for the keywords you’ve chosen.

C) Displays ads only to customers most interested in purchasing.

D) Turns generic ads into custom ads.

21)

A) You will be charged the incremental bid amount for each extra character.

B) You will not be able to save your ad.

C) Your ad will be automatically paused.

D) The extra characters are automatically truncated.

22)

A) Including the term “Click here.”

B) Highlighting your company’s products and benefits.

C) Using generic phrases like “big savings!”

D) Repeating promotional words for emphasis.

23)

A) Ad title

B) Company name

C) Ad text

D) Targeting

E) Display URL

F) Destination URL

24)

A) The landing page is under construction.

B) The landing page generates a pop up survey.

C) The landing page includes more than one of your keywords.

D) The landing page is not relevant to the ad text and keywords.

25)

A) Broad match

B) Exact match

C) Phrase match

D) Negative keyword

26)

A) Broad match

B) Phrase match

C) Exact match

D) Negative keyword

27)

A) Website exclusions

B) Keyword match type

C) Targeting

D) Incremental bidding

28)

A) Broad match

B) Phrase match

C) Exact match

D) Negative keyword

29)

A) Billing and budget

B) Delivery

C) Targeting

D) Campaign analytics

E) Change history

30)

A) Billing and budget

B) Targeting

C) Delivery

D) Editorial

31)

A) Billing and budget

B) Targeting

C) Delivery

D) Campaign analytics

E) Change history

32)

A) Impression column

B) Campaign Analytics report type

C) Limit your report results to specific accounts

D) Schedule this report to run automatically

33)

A) Increase the number of keywords you’re bidding on

B) Improve the user experience on your landing page

C) Increase your budget

D) Increase your keyword bid prices

34)

A) Campaign performance

B) Bing Ads Editorial guidelines

C) Budget summary

D) Keyword performance

35)

A) Editorial guidelines

B) Targeting

C) Reports

D) Dynamic text

36)

A) Increase your keyword bids

B) Bid on frequently misspelled keywords

C) Set Bing Ads to spend your budget evenly across the month

D) Make your ad copy more compelling

37)

A) Analytics

B) Bing Ads Intelligence tool

C) Editorial Guidelines

D) Bing Ads Targeting report

38)

A) Performance

B) Change History

C) Campaign Analytics

D) Ad Sequence

39)

A) TRUE

B) FALSE

40)

A) Increase the bid for all devices

B) Increase tablet bid

C) Decrease PC/Laptop bid

D) It’s not possible to optimize bids for Tablets

41)

A) 3

B) -1

C) 10

D) -0.2

42)

A) TRUE

B) FALSE

43)

A) Account

B) Campaign

C) Ad group

D) Keyword

44)

A) Default keyword bids at the ad-group level

B) Summary Grid columns

C) Demographic targets for campaigns

D) Device targets for ad groups

E) All of the above

45)

A) Title

B) Ad copy

C) URL

D) Title and Ad copy

E) All of the above

46)

A) Expand keyword or negative keyword lists

B) Target the most relevant audience

C) Improve your bid strategy

D) All of the above

47)

A) TRUE

B) FALSE

48)

A) Choose the bid amount

B) Choose a keyword

C) Choose the targeted position

D) None of the above

49)

A) Geographic locations

B) Age and gender

C) IP address

D) Website

50)

A) TRUE

B) FALSE

51)

A) Location

B) Website

C) IP Address

D) All of the above

52)

A) Budget

B) Account

C) Incremental bid

D) Dynamic text

53)

A) Ad groups

B) Conversion tracking

C) Dynamic text parameters

D) Incremental bids

54)

A) Completing a transaction.

B) Performing a search query.

C) Purchasing a product or service.

D) Filling out a registration form.

E) Clicking the ad.

55)

A) Extended markup language (.xml)

B) Text file (.txt)

C) Comma-separated values (.csv)

D) None of the above

56)

A) TRUE

B) FALSE

57)

A) TRUE

B) FALSE

58)

How would you target the ads to optimize your campaign?

A) Target the ads by location to the delivery areas.

B) Target the ads by New York City.

C) Target the ads incrementally.

D) Target the ads by age and gender.

59)

What are the best targeting options for this customer?

A) Age and time of day

B) Age and geographical

C) Gender and geographical

D) Age and gender

60)

A) Age and time of the day

B) Age and location

C) Age and gender

D) Gender and day of the week

61)

A) The distribution channel.

B) The searcher’s location, based on IP lookup.

C) The language in which the ad is written.

D) The address provided at registration.

62)

A) It tells you why your ad has been disapproved.

B) It tells you whether your campaign is active.

C) It shows the total number of clicks your ad has received.

D) It tells you if your ad is being displayed, even if you can’t find it.

63)

A) Status

B) Impressions

C) Click-through rate

D) Delivery

64)

A) Determine if your ad and keyword are receiving impressions.

B) How many impressions were lost because of the conflict.

C) Which keywords and negative keywords are conflicting.

D) Whether the conflict is at the campaign or ad group level.

65)

A) TRUE

B) FALSE

66)

A) Decrease your keyword bid prices.

B) Increase your keyword bid prices.

C) Place your ads in different ad groups.

D) Reassess your keyword selection.

67)

A) The relevance of your keywords

B) Your keyword bid amount

C) The click-through rate on Bing Network results pages

D) All of the above.

68)

A) Apply a keyword level destination URL using dynamic text

B) Increase your keyword bids

C) Increase your incremental bids

D) All of the above

69)

A) Keyword bid

B) Ad quality

C) Analytics

D) Performance

70)

A) Ad paused

B) Pending editorial review

C) Disapproved

D) Eligible

71)

A) Ad group paused

B) Pending editorial review

C) Disapproved

D) Ad group expired

72)

A) Bing ads will inform you why an ad is disapproved and direct you to a solution

B) Bing ads checks for character limits, word counts and missing or incorrectly formatted URL

C) Bing ads alerts you to possible trademark infringements

D) All of the above

73)

A) TRUE

B) FALSE

74)

A) Ad activity stops until the next day.

B) Charges for additional clicks are subtracted from the next day’s budget.

C) Charges for additional clicks are automatically added to the budget.

D) The landing page is not displayed when the ad is clicked.

75)

A) Bing Ads will automatically recalculate a higher monthly budget for your campaign.

B) Bing Ads might not allow you to change your monthly budget and keyword bids.

C) Bing Ads might automatically decrease your keyword bids.

D) You might deplete your campaign’s monthly budget before the end of the month.

76)

What effect does this have on the ads within that campaign?

A) They continue showing until the account-level budget is reached.

B) They discontinue showing and will resume the first day of the next month.

C) They discontinue showing for the rest of the day and will resume the next day.

D) They do not resume. You must start a new campaign.

77)

What amount should you enter in the campaign budget field when using the Daily Standard option?

A) 50

B) 100

C)  500

D) 1000

78)

A) Each time your ad is displayed on the search results page.

B) Each time a customer makes a purchase from your website.

C) Each time a searcher types in one of your keywords.

D) Each time a customer clicks your ad.

79)

A) The minimum payment required to keep your account active

B) Your minimum monthly budget

C) Your account credit limit

D) Your billing cycle date

80)

A) Campaigns

B) Accounts & Billing

C) Opportunities

D) Tools

81)

A) Browser

B) Editor

C) Error

D) All of the above

82)

A) Advanced search

B) Find and replace

C) Match types

D) None of the above

83)

A) Campaigns

B) Ad groups

C) Keywords

D) All of the above

84)

A) TRUE

B) FALSE

85)

A) TRUE

B) FALSE

86)

A) TRUE

B) FALSE

87)

A) Warning notifications

B) Information notifications

C) Opportunity notifications

D) All of the above

88)

A) Download

B) Accounts

C) Import

D) Export

89)

A) TRUE

B) FALSE

90)

A) Unsubscribe to the account containing the campaigns.

B) Click the Export button to export the campaigns.

C) Click Post Changes button to sync with Bing Ads online.

D) Use the Multiple Changes wizard to bulk-edit the campaign properties.

91)

A) New

B) Updated

C) Deleted

D) Skipped

92)

A) TRUE

B) FALSE

93)

A) Traffic

B) Keyword Categories

C) Age Group and Gender

D) Keyword performance

E) All of the above

94)

A) Keyword traffic

B) Suggested bids

C) Future performance

D) Demographic targets

95)

A) TRUE

B) FALSE

96)

A) TRUE

B) FALSE

97)

A) Your bid affects the number of times your ad is displayed; your budget affects the position of your ad on the page.

B) Your bid affects the number of times your ad is displayed; your budget affects how closely a search query must match your keyword.

C) The higher your budget, the more likely your ad will be displayed in position one for the keyword.

D) Your bid affects the position of your ad on the page; your budget affects the number of times your ad can be clicked.

98)

A) Specifies the number of times your ad is displayed in a given month.

B) Specifies the maximum price you are willing to pay each time someone clicks your ad.

C) Specifies how closely a search query must match your keyword.

D) Specifies what price you must pay for your keywords in order to reach position one.

99)

A) They trigger the display of your ad when terms in your keyword appear in any order in the search query.

B) They cause a word or phrase to be inserted at display time into the ad.

C) They affect the number of times your ad is displayed in a given month.

D) They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.

100)

A) Home page visitors

B) Added items to shopping cart

C) Visited a form page

D) All of the above

101)

A) Upload a product catalog to Bing Merchant Center

B) Create a Shopping Campaign in the Bing Ads UI

C) Claim your domain in Bing Webmaster Tools

D) Create a store in Bing Merchant Store

102)

A) Product image

B) Ad text

C) Pricing

D) Promotional text

103)

A) True

B) False

104)

A) Tools

B) Opportunities

C) Shared Library

D) Reports

105)

A) Age and time of the day

B) Age and location

C) Age and gender

D) Gender and day of the week

106)

A) True

B) False

107)

A) Bing Ads intelligence

B) Automated rules

C) Universal Event Tagging

D) Remarketing

108)

A) Starting and stopping campaigns for special events

B) Keeping ads on the first page

C) Decreasing bids on poor performing keywords

D) All of the above

109)

A) Item ID

B) Brand

C) Condition

D) Category

E) All of the above

110)

A) True

B) False

111)

 A)  Product image

 B)  Ad text

 C)  Pricing

 D)  Promotional text

112)

 A)  Clicking an ad

 B)  Browsing to the About Us page

 C)  Signing up for an e-mail newsletter

 D)  Adding an item to a shopping cart

113)

 A)  Broad match

 B)  Exact match

 C)  Phrase match

 D)  Negative keyword

114)

 A)  Upload a product catalog to Bing Merchant Center

 B)  Create a Shopping Campaign in the Bing Ads UI

 C)  Claim your domain in Bing Webmaster Tools

The correct answer is:

C) Optimization

Bing Ads Accredited Professional Exam Answers 2018
Explanation: We will update later. sincerely thank

If your ad rank is doing poorly even though your click-through rate is high, what should you do to improve your campaign?

QUESTION

If your ad rank is doing poorly even though your click-through rate is high, what should you do to improve your campaign?

Decrease your keyword bid prices.

Increase your keyword bid prices.

Place your ads in different ad groups.

Reassess your keyword selection

The correct answer is:

If your ad rank is doing poorly even though your click-through rate is high, what should you do to improve your campaign?
Explanation: We will update later. sincerely thank

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