Which conditions must be true in order to designate an advertiser as a “child”?

QUESTION

Which conditions must be true in order to designate an advertiser as a “child”?

The advertiser doesn’t have any “child” advertisers associated with it

The advertiser is part of a subaccount

There aren’t any Floodlight activities associated with the “child” advertiser

There aren’t any campaigns associated with the “parent” advertiser

The correct answer is:

There aren’t any Floodlight activities associated with the “child” advertiser

Which conditions must be true in order to designate an advertiser as a “child”?
Explanation: We will update later. sincerely thank

What object in Campaign Manager is equivalent to a creative in Display & Video 360?

QUESTION

What object in Campaign Manager is equivalent to a creative in Display & Video 360?

Ad

Campaign

Placement

Creative

The correct answer is:

Placement

What object in Campaign Manager is equivalent to a creative in Display & Video 360?
Explanation:

If you use Display & Video 360 with Campaign Manager, Display & Video 360 creatives will be served by Campaign Manager as part of a placement.

In Campaign Manager, a placement may contain multiple ads, and each ad in the placement may be associated with multiple creatives (all hosted in Campaign Manager). Thus, it’s common for a placement to be associated with multiple creatives.

Read more here: https://support.google.com/displayvideo/answer/3217641

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Audience lists created in Campaign Manager can be automatically shared with which linked applications? (select three)

QUESTION

Audience lists created in Campaign Manager can be automatically shared with which linked applications? (select three)

Select All Correct Responses

Display & Video 360

Studio

Google Ads

Search Ads 360

The correct answer is:

Search Ads 360

Audience lists created in Campaign Manager can be automatically shared with which linked applications? (select three)
Explanation:

If you use Campaign Manager to manage your display advertising, you can sign into Campaign Manager and create audience lists of visitors who have clicked a display ad and landed on your site. Search Ads 360 reports can show how the Campaign Manager audience lists are responding to your search ads.

Read more here: https://support.google.com/searchads/answer/7056639

All audience lists in Campaign Manager will be in Display & Video 360: All segments related to your advertiser’s Floodlight configuration IDs and syncable site IDs will be synced with Display & Video 360. You can’t pick or exclude individual segments.

Read more here: https://support.google.com/displayvideo/answer/3155819

Which two methods measure impressions served in a mobile app? (select two)

QUESTION

Which two methods measure impressions served in a mobile app? (select two)

Select All Correct Responses

Click tracker ad

Mobile tracking ad

Serving mobile creative directly through Campaign Manager

1×1 impression tracker

The correct answer is:

1×1 impression tracker

Which two methods measure impressions served in a mobile app? (select two)
Explanation:

Reporting automatically tracks clicks and impressions for ads served by Campaign Manager, regardless of whether the ads appear on regular sites, mobile sites, or mobile apps.

Read more here: https://support.google.com/dcm/partner/answer/4450399

1×1 impression pixels served through standard placement tags are compatible with downloaded impressions.

Read more here: https://support.google.com/dcm/answer/7246176

The Insights tab in Reporting shows the view performance against which three goals? (select three)

QUESTION

The Insights tab in Reporting shows the view performance against which three goals? (select three)

Select All Correct Responses

Cost per activity (CPA)

Click rate

Viewable CPM

Conversions per impression

The correct answer is:

Conversions per impression

The Insights tab in Reporting shows the view performance against which three goals? (select three)
Explanation:

He Insights tab enables media planners to better understand the performance of campaigns at a glance and uncover important information that can be used to improve future campaigns. Insights provides visualizations of data in the form of graphs, tables, and pie charts to enable you to quickly analyze interactions according to a variety of goals. By default, the Insights tab displays the campaign with the highest volume over the last 30 days, with the goal set to click rate. If you select different filters, dates, or goals, the page will automatically refresh to show you data based on your selections. The following goals are available:

Click rate

Cost per click (CPC)

Conversions per impression: Total conversions / impressions. Select one or more Floodlight activities for which to display data.

Conversions per click: Total conversions / clicks. Select one or more Floodlight activities for which to display data.

Cost per activity (CPA)

Rich Media interaction rate: Percentage of Rich Media interactive impressions out of Rich Media impressions.

Rich Media click rate

Video completion rate: Video completions / Video plays

Read more here: https://support.google.com/dcm/answer/6006360

What are two Video Verification metrics? (select two)

QUESTION

What are two Video Verification metrics? (select two)

Audio muted at finish

Video Prominence Score

Audio muted at start

Eligible impressions for audio

The correct answer is:

Audio muted at start

What are two Video Verification metrics? (select two)
Explanation:

Video verification identifies how large your ad was, where on the page it appeared, its prominence, the number of impressions, and other related metrics.

Read more here: https://support.google.com/dcm/answer/6096860

When assets are added to an existing creative, where will these updates be reflected?

QUESTION

When assets are added to an existing creative, where will these updates be reflected?

In the creative preview, but not in currently assigned ads

Within the ads where the creatives are assigned

In future ad creative assignments, but not within existing ads

Updates appear as a new creative

The correct answer is:

Within the ads where the creatives are assigned

When assets are added to an existing creative, where will these updates be reflected?
Explanation:

Your asset is updated in Studio and in your live creatives. Assets that you don’t want to push live are only updated in Studio; you can update the creative when you’re ready by publishing the assets again.

Read more here:https://support.google.com/richmedia/answer/6103764

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