Which two methods measure impressions served in a mobile app? (select two)

QUESTION

Which two methods measure impressions served in a mobile app? (select two)

Select All Correct Responses

Click tracker ad

Mobile tracking ad

Serving mobile creative directly through Campaign Manager

1×1 impression tracker

The correct answer is:

1×1 impression tracker

Which two methods measure impressions served in a mobile app? (select two)
Explanation:

Reporting automatically tracks clicks and impressions for ads served by Campaign Manager, regardless of whether the ads appear on regular sites, mobile sites, or mobile apps.

Read more here: https://support.google.com/dcm/partner/answer/4450399

1×1 impression pixels served through standard placement tags are compatible with downloaded impressions.

Read more here: https://support.google.com/dcm/answer/7246176

The Insights tab in Reporting shows the view performance against which three goals? (select three)

QUESTION

The Insights tab in Reporting shows the view performance against which three goals? (select three)

Select All Correct Responses

Cost per activity (CPA)

Click rate

Viewable CPM

Conversions per impression

The correct answer is:

Conversions per impression

The Insights tab in Reporting shows the view performance against which three goals? (select three)
Explanation:

He Insights tab enables media planners to better understand the performance of campaigns at a glance and uncover important information that can be used to improve future campaigns. Insights provides visualizations of data in the form of graphs, tables, and pie charts to enable you to quickly analyze interactions according to a variety of goals. By default, the Insights tab displays the campaign with the highest volume over the last 30 days, with the goal set to click rate. If you select different filters, dates, or goals, the page will automatically refresh to show you data based on your selections. The following goals are available:

Click rate

Cost per click (CPC)

Conversions per impression: Total conversions / impressions. Select one or more Floodlight activities for which to display data.

Conversions per click: Total conversions / clicks. Select one or more Floodlight activities for which to display data.

Cost per activity (CPA)

Rich Media interaction rate: Percentage of Rich Media interactive impressions out of Rich Media impressions.

Rich Media click rate

Video completion rate: Video completions / Video plays

Read more here: https://support.google.com/dcm/answer/6006360

What are two Video Verification metrics? (select two)

QUESTION

What are two Video Verification metrics? (select two)

Audio muted at finish

Video Prominence Score

Audio muted at start

Eligible impressions for audio

The correct answer is:

Audio muted at start

What are two Video Verification metrics? (select two)
Explanation:

Video verification identifies how large your ad was, where on the page it appeared, its prominence, the number of impressions, and other related metrics.

Read more here: https://support.google.com/dcm/answer/6096860

When assets are added to an existing creative, where will these updates be reflected?

QUESTION

When assets are added to an existing creative, where will these updates be reflected?

In the creative preview, but not in currently assigned ads

Within the ads where the creatives are assigned

In future ad creative assignments, but not within existing ads

Updates appear as a new creative

The correct answer is:

Within the ads where the creatives are assigned

When assets are added to an existing creative, where will these updates be reflected?
Explanation:

Your asset is updated in Studio and in your live creatives. Assets that you don’t want to push live are only updated in Studio; you can update the creative when you’re ready by publishing the assets again.

Read more here:https://support.google.com/richmedia/answer/6103764

What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?

QUESTION

What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?

Frequency cap

Keyword targeting

Priority

Dynamic targeting keys

The correct answer is:

Priority

What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?
Explanation:

Priority: This determines which ad serves when a user is eligible for multiple ads on the same placement. Priority is set by default based on ad type and scheduling. The lower the priority number, the greater the priority with which it is served.

Read more here: https://support.google.com/dcm/answer/2826012

At what level can landing pages be set, so they are the same across multiple ads?

QUESTION

At what level can landing pages be set, so they are the same across multiple ads?

Placement

Creative

Account

Ad

The correct answer is:

Creative

At what level can landing pages be set, so they are the same across multiple ads?
Explanation:

You can choose whether to use landing pages set in your ad or your creative based on your needs:

Creative-level landing pages allow you to use the same landing page across multiple ads.

Ad-level landing pages allow you to set a different landing page for each assigned ad.

Read more here:https://support.google.com/dcm/answer/6170673

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