Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?

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QUESTION

Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?

Using 1 conversion code snippet with cross-account conversion tracking

Using multiple conversion code snippets with single-account conversion tracking

Combining the accounts for streamlined reporting

Setting up automated conversion rules for both accounts

The correct answer is:

Using 1 conversion code snippet with cross-account conversion tracking

Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?
Explanation:

With AdWords conversion tracking, you can see how effectively your ad clicks lead to valuable customer activity, such as website purchases, phone calls, app downloads, newsletter sign-ups, and more. Depending on the type of conversion you’re tracking, the setup process is different, so the first step in setting up conversion tracking is choosing a conversion source, or where your conversions come from. To use cross-account conversions, you’ll need to have more than one AdWords account and a manager account that’s linked to those accounts.

If you have multiple AdWords accounts, you can track conversions across all of those accounts—hundreds of accounts, if you’d like—using a single conversion code snippet (also called a “tag”). This is possible with cross-account conversion tracking.

Read more here: https://support.google.com/adwords/answer/3030657?hl=en

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