What is the difference between Programmatic Guaranteed deals and preferred deals?

QUESTION

What is the difference between Programmatic Guaranteed deals and preferred deals?

Programmatic Guaranteed deals are imcompatible with conversion pixels

Programmatic Guaranteed deals have required minimum spend

Preferrred deals do not allow targeting edits in Display & Video 360

Preferred deals have required minimum spend

The correct answer is:

Programmatic Guaranteed deals have required minimum spend

What is the difference between Programmatic Guaranteed deals and preferred deals?
Explanation:

Programmatic Direct helps connect buyers and sellers of digital advertising. For publishers, Programmatic Direct allows them to package together specific inventory on their sites or apps (such as unique formats, verticals, audiences and subsites), and make it available to a global community of marketers to buy programmatically. Programmatic Guaranteed deals have required minimum spend.

What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?

QUESTION

What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?

Select the deal from the the insertion order’s Inventory Source targeting

Find the deal in Marketplace and assign the creative

Add the Deal ID in the advertiser’s Basic Details

In My Inventory, find the deal and select configure

The correct answer is:

In My Inventory, find the deal and select configure

What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?
Explanation:

Sign in to your Display & Video 360 account. Select Inventory > My Inventory from the menu on the left. Click New > New guaranteed inventory. The “New Guaranteed inventory” page appears. In the “Deal details” section, enter a name for the insertion order that you are creating along with the publisher’s name.

Read more here: https://support.google.com/displayvideo/answer/7067656

What step should be taken to determine which creatives had the lowest eCPM over the last month?

QUESTION

What step should be taken to determine which creatives had the lowest eCPM over the last month?

Generate an Inventory Availability report grouped by site and multiply average CPM by frequency

Generate an Audience Composition report grouped by audience with the CPM metric selected

Go into the creative section for the advertiser and compare the inline metrics for eCPM

Generate a Standard report grouped by creative with the eCPM metric selected

The correct answer is:

Generate a Standard report grouped by creative with the eCPM metric selected

What step should be taken to determine which creatives had the lowest eCPM over the last month?
Explanation: We will update later. sincerely thank

How can a line item’s potential reach be increased from 1K to 1M targeted impressions?

QUESTION

How can a line item’s potential reach be increased from 1K to 1M targeted impressions?

Add targeting such as channel and environment

Add budget segments to the insertion order

Increase the bid and budget

Remove targeting such as keywords and exclusionary site lists

The correct answer is:

Remove targeting such as keywords and exclusionary site lists

How can a line item’s potential reach be increased from 1K to 1M targeted impressions?
Explanation:

Line item reach forecasting in Display & Video 360 enables you to efficiently create line items that meet your campaign’s goals. Reach forecasting data is updated automatically as you change the settings of a line item, so you can:

Verify that the line item will meet your campaign goals.

Explore how each targeting option impacts the reach of your line item.

See how adjusting your bid or budget changes performance.

It is recommended to remove targeting such as keywords and exclusionary site lists, to increase potential reach from 1K to 1M targeted impressions.

Read more here: https://support.google.com/displayvideo/answer/2995711

Which three settings could prevent deals from meeting their ad-serving goals? (select three)

QUESTION

Which three settings could prevent deals from meeting their ad-serving goals? (select three)

Select All Correct Responses

Brand safety and sensitive category targeting

Demographics and audience targeting

VAST and VPAID creatives that are approved

Geotargeting and bid strategies

The correct answer is:

Geotargeting and bid strategies

Which three settings could prevent deals from meeting their ad-serving goals? (select three)
Explanation: We will update later. sincerely thank

What are two ways to troubleshoot a non-spending line item? (select two)

QUESTION

What are two ways to troubleshoot a non-spending line item? (select two)
Select All Correct Responses

Adjust the partner revenue model

Check the line item’s Impression lost chart

Check the creative approval status

Confirm that media fees are invoiced

The correct answer is:

Check the creative approval status

What are two ways to troubleshoot a non-spending line item? (select two)
Explanation:

See specific reasons and quantifications for why impression availability was lost.

The creative could not be served due to local policies – This may be related to the creative being for restricted products or services, being unapproved to serve in Russia or China, and/or the creative including calls to an unidentified ad technology provider.

Read more here: https://support.google.com/displayvideo/answer/6292894

When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?

QUESTION

When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?

Demographics

Keyword

Geography

Time and Day

The correct answer is:

Keyword

When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?
Explanation:

Content needs to be categorized before it can be associated with specific keyword and category targeting, and this can take several days after the content is published. For this reason, keyword and category targeting doesn’t work well with inventory consisting of new or frequently changed content (for example, news and social media sites).

Read more here: https://support.google.com/displayvideo/answer/2697825

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