Which two insertion order and line item settings are required? (select two)

QUESTION

Which two insertion order and line item settings are required? (select two)

Pacing

Budget

Automated bid strategy

Auto Budget Allocation

The correct answer is:

Budget

Which two insertion order and line item settings are required? (select two)
Explanation:

Budgets can be specified in both your insertion orders’ IO Settings and your line items’ Settings, and can be set in terms of an amount of “revenue” to spend or a number of impressions to purchase. Please note, both your insertion order and the line items contained within must use the same type of budget.

Pacing is the rate at which a budget is spent. Display & Video 360 has several pacing options which you can use to control how quickly your line items and insertion orders spend their budgets over different periods of time, such as a day, a budget segment, or a flight.

Read more here: https://support.google.com/displayvideo/answer/3114676

What percentage of the daily budget is applied when using “Ahead” pacing?

QUESTION

What percentage of the daily budget is applied when using “Ahead” pacing?

120% of the daily budget, based on the flight dates

150% of the budget, based on budget segments and KPIs

200% of the daily budget, based on inventory

It’s not a specific percentage, it’s soley based on performance

The correct answer is:

120% of the daily budget, based on the flight dates

What percentage of the daily budget is applied when using “Ahead” pacing?
Explanation:

Ahead pacing is best if your priority is to spend your entire budget over an entire flight, without risking potentially underspending. This pacing attempts to spend slightly faster than evenly, up to 120% of your prorated spending target. This is done to make sure you’ve spent your entire budget by the end of your flight, and is updated in real time.

Read more here: https://support.google.com/displayvideo/answer/3114676

Which two pacing scenarios represent spend-behavior that’s working as intended? (select two)

QUESTION

Which two pacing scenarios represent spend-behavior that’s working as intended? (select two)

Select All Correct Responses

Even pacing line item overspends in the first six hours, and then pauses insertion order spend

ASAP pacing line item spends the entire budget within the first couple of hours

Ahead pacing line item spends 120% of its expected daily spend

Even pacing line item spends 200% up front then evens out by the end of the month

The correct answer is:

Ahead pacing line item spends 120% of its expected daily spend

Which two pacing scenarios represent spend-behavior that’s working as intended? (select two)
Explanation:

Ahead pacing is best if your priority is to spend your entire budget over an entire flight, without risking potentially underspending. This pacing attempts to spend slightly faster than evenly, up to 120% of your prorated spending target. This is done to make sure you’ve spent your entire budget by the end of your flight, and is updated in real time.

ASAP pacing is best if your priority is to spend all of your budget quickly and aren’t worried about saving money for later. ASAP pacing can also be effective for line items that are targeted to more limited inventory, since there isn’t much of a risk of spending too quickly.
Read more herehttps://support.google.com/displayvideo/answer/3114676

To duplicate a line item, what steps must be taken?

QUESTION

To duplicate a line item, what steps must be taken?

Select the line item, click “Action,” and then “Download”

Select the line item, click “Action,” and then “Duplicate”

Select the line item, click “Action,” and then “Bulk Edit”

Use the default targeting to duplicate line items

The correct answer is:

Select the line item, click “Action,” and then “Duplicate”

To duplicate a line item, what steps must be taken?
Explanation:

To duplicate a line item, select the checkboxes next to the line items you want to copy, then select Actions > Duplicate.
Read more here: https://support.google.com/displayvideo/answer/2891312

Which exchanges have their own creative audit process?

QUESTION

Which exchanges have their own creative audit process?

AppNexus, Google Ads Manager, BrightRoll

Every exchange has its own creative audit process

AdRoll, Pubmatic, Rubicon

Google Ads Manager only

The correct answer is:

AppNexus, Google Ads Manager, BrightRoll

Which exchanges have their own creative audit process?
Explanation:

Creatives added to Display & Video 360 go through an approval process to make sure they’re safe and appropriate for users. Each creative is reviewed to make sure the creative works properly and is compliant with the technical and content policies of Display & Video 360 and inventory sources.

The following inventory sources have a creative review process in all regions:

AppNexus

Google Ad Manager

BrightRoll Exchange

Some regional exchanges have their own approval process as well.

Read more here: https://support.google.com/displayvideo/answer/6063030

What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?

QUESTION

What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?

Upload the categories into Campaign Manager’s Verification system

Implement tracking tags with 1×1 pixels that call the third-party’s verification system

Contact support with a list of the categories that need to be excluded using a specific third-party verification service

Select the integrated third-party from “Other Verification Services” in Brand Safety targeting

The correct answer is:

Select the integrated third-party from “Other Verification Services” in Brand Safety targeting

What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?
Explanation:

You can use third-party verification technology to enforce brand safety thresholds for impressions you purchase. You can find third-party pre-bid verification settings in Targeting and then Brand Safety.

Digital content labels and sensitive categories can be excluded for an advertiser.  Use these exclusions to help set a base level of brand suitable targeting that will apply to all current and future campaigns, insertion orders, and line items.

Here’s how:

Navigate to Advertiser and then Settings and then Targeting.

Click Edit to expand targeting criteria and make changes.

Click Save.

Read more here: https://support.google.com/displayvideo/answer/3032915

What is the result of using a VPAID tag instead of a VAST tag when running video ads?

QUESTION

What is the result of using a VPAID tag instead of a VAST tag when running video ads?

More available inventory across all devices

Less functionality for engagement and interaction with ad

Less available inventory across all devices

The ability to run on TrueView inventory

The correct answer is:

Less available inventory across all devices

What is the result of using a VPAID tag instead of a VAST tag when running video ads?
Explanation:

Display & Video 360 supports HTML5 VPAID using the VPAID 2.0 specification. Display & Video 360 does not support direct upload of VPAID creatives. VPAID creatives must be uploaded in Studio and synced through Campaign Manager. IF VPAID is used, you will get less available inventory across all devices.

Read more here: https://support.google.com/displayvideo/answer/3129957

How can a group of URLs be excluded across advertisers?

QUESTION

How can a group of URLs be excluded across advertisers?

Contact support to exclude the list of URLs

Upload an Inventory Availability report into the line item’s verification settings

Create a channel of URLs and exclude it in advertiser or partner-level targeting

Cross-match a group of URLs with their sensitive categories and block them in Brand Safety targeting

The correct answer is:

Create a channel of URLs and exclude it in advertiser or partner-level targeting

How can a group of URLs be excluded across advertisers?
Explanation:

Once you’ve created a channel, you can blacklist it from serving across your partner or advertiser. Blacklist channels are blocked automatically in all of your partner’s advertisers, campaigns, insertion orders, and line items (or if set for an advertiser, all entities under that advertiser). Start by following the steps above to create a new channel. Navigate to your advertiser’s or partner’s Settings and then Targeting in the left menu. Find Channels & URLs and click Edit Edit. Search for the name of your channel and click Block, then click Done. Save your Settings.

Reads more on: https://support.google.com/displayvideo/answer/2717490

How are creatives assigned to a line item?

QUESTION

How are creatives assigned to a line item?

While setting up a new creative for the advertiser, assign the line item and click Save

Select the creative to assign in the line item’s creative section

In the line item’s settings, search and select the correct 1×1 pixel

Bulk upload a creative spreadsheet in the advertiser’s creative section

The correct answer is:

Select the creative to assign in the line item’s creative section

How are creatives assigned to a line item?
Explanation:

In Display & Video 360, you first add creatives to an advertiser, then select specific creatives for each line item. Click Assign creatives in the Creatives section of the new line item page. Click the checkboxes beside the creatives you want to use for the line item. Click Done.

When you’re done setting up the rest of your line item, click Save.
Read more here: https://support.google.com/displayvideo/answer/2696848

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