Category: Getting Started With Google Analytics 360

QUESTION

Which set of reports would you use to view granular Google Ads dimensions such as Sitelinks, Bid Adjustments and Search Queries?

Acquisition > Google Ads reports

Acquisition > All Traffic reports

Acquisition > Google Marketing Platform > Search Ads 360 reports

This level of granularity is only available in the Google Ads user interface.

The correct answer is:

Acquisition > Google Ads reports

Explanation: We will update later. sincerely thank

QUESTION

If you want to identify generic keywords that are driving high site engagement, which Search Ads 360 report and metric would you view? (select two)

Bounce rate in Search Ads 360 Treemaps reports

Revenue in Search Ads 360 Campaigns reports

% New Sessions in Search Ads 360 Keywords Reports

Bounce rate in Search Ads 360 Keywords Reports

The correct answer is:

Bounce rate in Search Ads 360 Keywords Reports

Explanation: We will update later. sincerely thank

QUESTION

Which of the following are used to calculate ROAS? (select two)

Profit margins

Ad spend

Bid limits

Revenue

The correct answer is:

Revenue

Explanation: We will update later. sincerely thank

QUESTION

Which of the following are benefits of the Search Ads 360 reporting integration? (select three)

Search Ads 360 dimensions available in segments

Search Ads 360 data available in “Multi-Channel Funnels” and “Attribution” reports

Additional reports for organic search engine traffic

A new set of Search Ads 360 reports under Acquisition > Google Marketing Platform

The correct answer is:

A new set of Search Ads 360 reports under Acquisition > Google Marketing Platform

Explanation: We will update later. sincerely thank

QUESTION

Which of the following can be done with the Display & Video 360 integration? (select three)

Create a remarketing list including users with ‘viewable’ impressions from a specific Display & Video 360 Site.

Create a remarketing list including users who came from a specific Display & Video 360 Site and added items to their shopping cart.

Create a ‘similar audience’ remarketing list targeting users with click-throughsessions from a specific Display & Video 360 Insertion Order.

Create an audience based on a stage of your custom funnel and share the audience with Display & Video 360 for remarketing.

The correct answer is:

Create an audience based on a stage of your custom funnel and share the audience with Display & Video 360 for remarketing.

Explanation: We will update later. sincerely thank

QUESTION

How can you create Audiences in Google Analytics based on Display & Video 360 dimensions? (select two)

Create an Audience from an existing segment

Go to Admin > Property > Audience Definitions

Create an Audience from a table filter on a Display & Video 360 report

Import an Audience from Display & Video 360 into Google Analytics

The correct answer is:

Go to Admin > Property > Audience Definitions

Explanation: We will update later. sincerely thank

QUESTION

Which of the following can you use within a single Custom Report? (select two)

The dimensions Landing Page and DV360 Advertiser (GA Model)

The dimensions Landing Page and DV360 Advertiser (CM Model)

The dimension Source/Medium and the metric DV360 Impressions

The dimension DV360 Creative Name (CM Model) and the metric Avg. Session Duration

The correct answer is:

The dimension DV360 Creative Name (CM Model) and the metric Avg. Session Duration

Explanation: We will update later. sincerely thank

QUESTION

Once integrated with Display & Video 360, where can you find the Display & Video 360 reports within Analytics 360?

In the left-hand navigation menu under “Customization”

In the left-hand navigation menu under “Acquisition” then “Google Marketing Platform”

In the Admin area under “Product Linking”

From the Account selector, select “Display & Video 360”

The correct answer is:

In the left-hand navigation menu under “Acquisition” then “Google Marketing Platform”

Explanation: We will update later. sincerely thank

QUESTION

Assuming we are using standard Default Channel Grouping definitions and DCLID auto-tagging, which channel will include sessions from Display & Video 360?

Paid Search

Referral

Display

Direct

The correct answer is:

Display

Explanation: We will update later. sincerely thank

QUESTION

If you prefer to see your manual tag values for your Campaign Manager traffic, what feature would you edit in Google Analytics?

Allow manual tagging (UTM values) to override auto-tagging (DCLID values) for Campaign Manager and Display & Video 360 reporting integration

Allow manual tagging (UTM values) to override auto-tagging (GCLID values) for Google Ads and Search Ads 360 integration

Enable the Campaign Manager reporting integration

Disable Cost Data in the Campaign Manager integration.

The correct answer is:

Allow manual tagging (UTM values) to override auto-tagging (DCLID values) for Campaign Manager and Display & Video 360 reporting integration

Explanation: We will update later. sincerely thank