In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?

QUESTION

In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?

Search Network with Display opt-in

Search Network

Video Network

Display Network

The correct answer is:

Display Network

In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?
Explanation:

The Display Network allows you to create various types of ads such as responsive, interactive, image, video and mobile ads, and show them to millions of new viewers across the web.
Read more here:

Open>> https://academy.exceedlms.com

Course: AdWords Display Certification

Topic: Learn the basics of the Display Network

Which report is helpful when using site and category exclusions?

QUESTION

Which report is helpful when using site and category exclusions?

Ad group report

Campaign report

Keyword report

Placement report

The correct answer is:

Placement report

Which report is helpful when using site and category exclusions?
Explanations:

The Placements tab shows all of the web pages, apps, and videos where your display ads appeared, regardless of targeting method. You’ll see both managed placements that you selected to show your ads, and automatic placements where your ads were matched automatically based on one or more of your other targeting methods, such as keywords or topics.

The placement report provides site-level performance metrics for ads running on the Google Display Network, and can help you reach your marketing objectives by giving you increased transparency into your display campaign’s performance. Use this report to help you manage your campaigns and reach your ROI objectives for the Display Network.

Suggested use case for the report:

For sites that are not meeting your ROI objectives after having accrued significant traffic, consider lowering your bid on these sites or excluding them from your campaign with the Site and Category Exclusions Tool.

Read more here: https://support.google.com/partners/answer/2769602?hl=en

If a display ad has been disapproved, how do you submit a request for another review?

QUESTION

If a display ad has been disapproved, how do you submit a request for another review?

Open and then resubmit the ad

Click “Re-review display ad”

Email [email protected] to find out why it wasn’t approved

Edit your ad so it complies with Google policy and re-save it

The correct answer is:

Edit your ad so it complies with Google policy and re-save it

If a display ad has been disapproved, how do you submit a request for another review?
Explanations:

If your ad or extension is disapproved, it means that it won’t run because it doesn’t comply with AdWords advertising policies. Do not submit your ads for review until you’re sure that the violations are fixed. This is important because if your ads, keywords, or sites are repeatedly disapproved for violating our advertising policies, your AdWords account could be suspended meaning that your ads would no longer run.

To fix a disapproved ad, read the policy closely and then edit your ad so that it complies with the policy.

Read more here: https://support.google.com/adwords/answer/1704381?hl=en

Which feature applies to the Display Network but not the Search Network?

QUESTION

Which feature applies to the Display Network but not the Search Network?

Frequency capping

Cost-per-click (CPC) bidding

Location targeting

Language targeting

The correct answer is:

Frequency capping

Which feature applies to the Display Network but not the Search Network?
Explanations:

Frequency is the average number of times a unique user sees your ad in a position of “1” over a given time period. Use frequency capping to help control the maximum number of times that you’d like each person to see your ad on the Display Network.

Read more here: https://support.google.com/adwords/answer/117579?hl=en

On the Display Network, enhanced cost–per–click (ECPC) automatically:

QUESTION

On the Display Network, enhanced cost–per–click (ECPC) automatically:

sets bids to maximize your conversion value while trying to reach an average return on ad send

sets bids to help you get as many conversions as possible

sets bids to help you get the most clicks within your target spend amount

adjusts your manual bid up or down based on each click’s likelihood to result in a conversion

The correct answer is:

adjusts your manual bid up or down based on each click’s likelihood to result in a conversion

On the Display Network, enhanced cost–per–click (ECPC) automatically:
Explanations:

A bid strategy that adjusts your cost-per-click (CPC) to help maximize conversions. ECPC combines manual bidding with a Smart Bidding strategy, like Target CPA or Target ROAS. This strategy raises your manual bids in situations that seem more likely to lead to a sale or other conversion on your website, and lowers your bid for situations that seem less likely to lead to a conversion.

Enhanced cost-per-click (ECPC) is a bidding feature that raises your bid for clicks that seem more likely to lead to a sale or conversion on your website. That helps you get more value from your ad budget. If you’re not yet using Manual CPC bidding for this campaign, choose Manual CPC bidding from the drop-down, and check the Enabled Enhanced CPC option.

Read more here:  https://support.google.com/adwords/answer/2464964?hl=en

You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?

QUESTION

You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?

Conversion

Impression

Cost-per-click

Clickthrough rate

The correct answer is:

Clickthrough rate

You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
Explanation:

When a click leads to sale or to a desired action, it is called conversion. It can be a completely filled form, app download, sign-up for newsletter or clicking to a button. Conversion can be tracked using conversion tracking mechanism.

When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?

QUESTION

When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?

IP Exclusion

Bid adjustments

Frequency capping

Ad rotation

The correct answer is:

Bid adjustments

When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
Explanation:

Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search.

Read more here: https://support.google.com/adwords/answer/2732132

In-market audience targeting consists of people:

QUESTION

In-market audience targeting consists of people:

who are currently researching options and actively considering buying a product or service like yours

who are interacting with contextually relevant content

whom you’ve reached through remarketing

who are in your overall target demographic group

The correct answer is:

who are currently researching options and actively considering buying a product or service like yours

In-market audience targeting consists of people:
Explanations:

Targeting in-marketing audiences lets you find customers who are in the market, which means that they are researching products and are actively considering buying a service or product like those you offer. In-market audiences are available to advertisers in all AdWords languages. These audiences are designed for advertisers focused on getting conversions from customers most likely to make a purchase. In-market audiences can help drive remarketing performance and reach consumers close to completing a purchase.

Select from these audiences to find customers who are in the market, which means that they are researching products and are actively considering buying a service or product like those you offer. In-market audiences are available to advertisers in all AdWords languages.

Read more here: https://support.google.com/adwords/answer/2497941?hl=en

Source

If a display ad appears “above the fold,” this means that it:

QUESTION

If a display ad appears “above the fold,” this means that it:

can be viewed in the upper portion of the page without scrolling

will appear at the top of each page of the website

will appear anywhere on the front page of the website

takes up more than 20% of the webpage

The correct answer is:

can be viewed in the upper portion of the page without scrolling

If a display ad appears “above the fold,” this means that it:
Explanation:

If an ad is immediately visible after page load then it is considered above the fold. If you have to scroll down to see the ad then it is below the fold.
Source

Frequency capping limits the number of times:

QUESTION

Frequency capping limits the number of times:

your ads appear during the designated days and house that you set

your ads appear to the same person on the Display Network

your ads appear to users with the same IP address

your ads appear to the same person on the Search Network

The correct answer is:

your ads appear to the same person on the Display Network

Frequency capping limits the number of times:
Explanations:

Frequency is the average number of times a unique user sees your ad in a position of “1” over a given time period. Use frequency capping to help control the maximum number of times that you’d like each person to see your ad on the Display Network When you turn on frequency capping for a campaign, you set a limit for the number of impressions you will allow an individual user to have per day, per week, or per month. You also choose whether the limit applies to each ad, ad group, or campaign. Note: Google uses cookies and in fact calculates different browsers, not people or IP addresses.
Source

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