Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads. What’s the best targeting strategy for her?

QUESTION

Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads. What’s the best targeting strategy for her?

 A)  Create one ad group targeted to both remarketing and Shopping

 B)  Create separate remarketing and Shopping campaigns

 C)  Create a combined remarketing and Shopping campaign

D)  Create two ad groups: one targeted to remarketing and the other to Shopping 

or

Jackie is an advertiser that wants to target by using both Remarketing and Product Listings. What is the best targeting strategy for Jackie to execute this?

A) Create one ad group targeted to both “Display – Remarketing” and “Search – Product Listings”

B) Create two campaigns: one targeted to “Display – Remarketing” and the other targeted to “Search – Product Listings”

C) Create one campaign targeted to both “Display – Remarketing” and the other targeted to “Search – Product Listings”

The correct answer is:

B) Create two campaigns: one targeted to “Display – Remarketing” and the other targeted to “Search – Product Listings”

Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads. What’s the best targeting strategy for her?
Explanations:

You can use remarketing lists in shopping campaign what makes this question little confusing. However it’s a good practice separate campaign with different behavior.

Segregation is the best way to keep control over campaign. I often experience the conflicts if I keep campaigns of two different behaviour and goals together in single campaign.
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What’s something you can do in Ad gallery to enhance a dynamic display ad?

QUESTION

What’s something you can do in Ad gallery to enhance a dynamic display ad?

Make the call-to-action button blink

Add a flashing border

Customize your logo and colors

Upload your own call-to-action button

The correct answer is:

Customize your logo and colors

What’s something you can do in Ad gallery to enhance a dynamic display ad?
Explanation:

Showcase your business with dynamic display ads, which show personalized content to customers from a feed you control. Your ads show the new products, services, or promotions you update on your feed. The Ad gallery, formerly known as the display ad builder, is an ad-creation tool that offers various display ad formats in different categories, such as image ads, dynamic ads, Lightbox ads, and video ads, in any of your campaigns on the Google Display Network. You can customize your logo and choose colors.

Read more here: https://support.google.com/adwords/answer/3265299?hl=en

An advertiser who sells Java coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, the advertiser runs a Placement Performance Report and notices that the ad is showing up on websites related to JavaScript programming. What should the advertiser do in order to avoid appearing on these irrelevant sites and other sites related to JavaScript programming?

QUESTION

An advertiser who sells coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, she runs a Placement Performance Report and notices that the ad is showing up on websites about JavaScript programming. What should the she do to avoid appearing on these irrelevant sites?

Add negative keywords like “programming” or “Javascript”

Add the negative keyword ‘Java’ to the ad group so that the ad will stop appearing on JavaScript sites

Refine the ad text of the ad so that it is clear that the advertiser is only selling Java coffee

Only exclude the irrelevant sites that do not directly mention Java coffee that are appearing in the Placement Performance Report

or

Add “Java Beans” as a negative keyword

Add “Coffee Beans” as a topic

Make it obvious in the ad copy that “java” refers to coffee, not javaScript

Exclude “Programming” as a topic

The correct answer is:

Add “Java Beans” as a negative keyword

An advertiser who sells Java coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, the advertiser runs a Placement Performance Report and notices that the ad is showing up on websites related to JavaScript programming. What should the advertiser do in order to avoid appearing on these irrelevant sites and other sites related to JavaScript programming?
Explanation:

A type of keyword that prevents your ad from being triggered by a certain word or phrase. It tells Google not to show your ad to anyone who is searching for that phrase.

For example, when you add “free” as a negative keyword to your campaign or ad group, you tell AdWords not to show your ad for any search containing the term “free.” On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site’s content.

Read more here: https://support.google.com/adwords/answer/105671?hl=en

James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)

QUESTION

James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)

How many people sign up for lessons after seeing the ad

How many liked the ad

How many people saw the ad

Which age group and gender is more likely to sign up for a course after seeing the ad

The correct answer is:

Which age group and gender is more likely to sign up for a course after seeing the ad

James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
Explanation:

How many people saw the ad, it can be analyzed under view-through conversion metric. This metrics is enabled only if you have implemented conversion tracking code. No. of sign-up are treated as a number of conversions.
Read more here: https://support.google.com/adwords/answer/6270625

What targeting options are available on the Display Network? (Choose 2)

QUESTION

What targeting options are available on the Display Network? (Choose 2)

Affinity audiences

Connections targeting

Demographic targeting

Remarketing lists for search ads (RLSA)

The correct answer is:

Demographic targeting

What targeting options are available on the Display Network? (Choose 2)
Explanation:

Actually, with powerful targeting on the Display Network, you can find your specific audience, whatever your goal is.
Affinity Audience: Reach audiences based on their specific interests as they browse pages, apps, channels, and content across the Display Network. Choose from 80 segments based on online behavior, including “Movie lovers”, “Foodies”, “Sports fans”, and more.
Demographic Targeting: With demographic targeting in AdWords, you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income.
Read more here:

Open>> https://academy.exceedlms.com

Course: AdWords Display Certification

Topic: Target with the Display Network

Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?

QUESTION

Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?

In-market audiences

Similar audiences

Topic targeting

Dynamic remarketing

The correct answer is:

Dynamic remarketing

Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
Explanation:

Dynamic remarketing helps you build leads and drive sales by showing the most relevant products and services to previous visitors to your website. Dynamic remarketing delivers relevant ads to specific segments of your audience. While a user is shopping, she’ll see the exact product she was researching on your site. At the same time, she can automatically be recommended other products in your ads that she is likely to consider.
Read more here:

Open>> https://academy.exceedlms.com

Course: AdWords Display Certification

Topic: Tailor ads with dynamic remarketing

Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:

QUESTION

Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:

uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions

optimizes affinity targeting to place ads on all relevant web pages

optimizes keywords and applies affinity targeting conversion models to target ads

uses dynamic placement to target web pages and applies predictive conversion models to target ads

The correct answer is:

uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions

Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:
Explanations:

You manage your “Search Network with Display Select” campaigns the same way that you’d manage a “Search Network only” campaign: set a budget, choose relevant keywords, create ads, and set bids. Your ads can appear when people search for terms on Google search and search partner sites that match your keywords. They can also appear on relevant pages across the web on the Google Display Network. However, your ads are shown selectively on the Display Network and bidding is automated, helping you reach people who are most likely to be interested in the products and services you’re advertising.

Your ads can appear when people search for terms on Google search and search partner sites that match your keywords. They can also appear on relevant pages across the web on the Google Display Network. However, your ads are shown selectively on the Display Network and bidding is automated, helping you reach people who are most likely to be interested in the products and services you’re advertising.

Read more here: https://support.google.com/adwords/answer/3437721?hl=en
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An advertiser purchasing display advertising through other ad networks can still benefit from using Google Ads display ads because:

QUESTION

An advertiser purchasing display advertising through other ad networks can still benefit from using Google Ads display ads because:

the ad can appear multiple times on a page to reinforce the advertiser’s message

she can infinitely loop animated image ads

she can fill in the gaps of niche and mass–marketed sites using Google Ads targeting options

the ad will show on all ad networks and will reinforce the advertiser’s message

The correct answer is:

she can fill in the gaps of niche and mass–marketed sites using Google Ads targeting options

An advertiser purchasing display advertising through other ad networks can still benefit from using Google Ads display ads because:
Explanation:

The Google Display Network allows to you connect with customers with a variety of ad formats across the digital universe. This network spans over two million websites that reach over 90% of people on the Internet. It can help you reach people while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile sites and apps.

Managed placements allow advertisers to:

QUESTION

Managed placements allow advertisers to:

give Google the ability to select placements for them and set industry-appropriate bids

bid differently for specific placements on the Display Network

exclude a specific ad unit on a network page where there are multiple ad units

target relevant placements across the entire Display Network based on their keyword lists

The correct answer is:

bid differently for specific placements on the Display Network

Managed placements allow advertisers to:
Explanations:

Managed placements are an optional feature that can help you have more control over which webpages, videos, and apps in the Display Network can show your ads. If you know of a website where your customers spend time, you can often add it as a managed placement.You can use managed placements to assign a unique bid to a specific webpage. If your ad performs well when it shows on a certain webpage, you could add it as a managed placement and set a higher bid. By adding the placement using the “Bid only” setting, you can make your bid more competitive just for that particular placement, and still show on other placements based on additional targeting methods, such as keywords and topics.
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Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?

QUESTION

Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?

Demographic targeting

In-market audiences

Dynamic remarketing

A broad affinity audience

The correct answer is:

In-market audiences

Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
Explanations:

Select in-market audiences to find customers who are in the market, which means that they are researching products and are actively considering buying a service or product like those you offer. Inmarket audiences are available to advertisers in all AdWords languages. These audiences are designed for advertisers focused on getting conversions from customers most likely to make a purchase. In-market audiences can help drive remarketing performance and reach consumers close to completing a purchase.

In-market audiences: Select from these audiences to find customers who are researching products and actively considering buying a service or product like those you offer. In-market audiences are available to advertisers in all AdWords languages.

These audiences are designed for advertisers focused on getting conversions from customers most likely to make a purchase. In-market audiences can help drive remarketing performance and reach consumers close to completing a purchase.

Read more here: https://support.google.com/adwords/answer/2497941?hl=en

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