An advertiser using cost-per-thousand impressions (CPM) bidding wants to maximize exposure on a specific set of sites that have been selected for a new campaign. Which is a best practice that this advertiser should employ when setting up the new campaign?

QUESTION

An advertiser using cost-per-thousand impressions (CPM) bidding wants to maximize exposure on a specific set of sites that have been selected for a new campaign. Which is a best practice that this advertiser should employ when setting up the new campaign?

A) Set bids at the ad group or campaign levels

B) Choose websites tha represent a variety of themes

C) Set individual bids for each website selected

D) Create a campaign for each website

The correct answer is:

A) Set bids at the ad group or campaign levels

An advertiser using cost-per-thousand impressions (CPM) bidding wants to maximize exposure on a specific set of sites that have been selected for a new campaign. Which is a best practice that this advertiser should employ when setting up the new campaign?
Explanation: We will update later. sincerely thank

If a display ad has been disapproved, how does an advertiser submit a request for another review?

QUESTION

If a display ad has been disapproved, how does an advertiser submit a request for another review?

A) Click the “re-review display ad” button in AdWords

B) Send a note to [email protected]

C) Click the “re-review text ad” button in AdWords

D) Save the edited ad or upload a new ad in AdWords

The correct answer is:

D) Save the edited ad or upload a new ad in AdWords

If a display ad has been disapproved, how does an advertiser submit a request for another review?
Explanation: We will update later. sincerely thank

Which of the following metrics is typically most important in measuring a direct response advertiser’s performance on the Google Display Network?

QUESTION

Which of the following metrics is typically most important in measuring a direct response advertiser’s performance on the Google Display Network?

A) Clicks

B) Impressions

C) Conversions

D) Cilckthrough Rate (CTR)

The correct answer is:

C) Conversions

Which of the following metrics is typically most important in measuring a direct response advertiser’s performance on the Google Display Network?
Explanation: We will update later. sincerely thank

John is an advertiser concerned the traffic fluctuations from his campaign he created through AdWords for Video. Which is a reason why traffic fluctuations may have occurred for this video campaign?

QUESTION

 
John is an advertiser concerned the traffic fluctuations from his campaign he created through AdWords for Video. Which is a reason why traffic fluctuations may have occurred for this video campaign?

A) User behavior has changed on the videos or channel being targeted

B) The Quality Score of the campaign has increased

C) There was in increase in searches performed on Google on keywords that John has placed bids

D) John’s “Search Campaign” hit the daily budget

The correct answer is:

A) User behavior has changed on the videos or channel being targeted

John is an advertiser concerned the traffic fluctuations from his campaign he created through AdWords for Video. Which is a reason why traffic fluctuations may have occurred for this video campaign?
Explanation: We will update later. sincerely thank

Which is a benefit of using the Ad gallery to create an image ad?

QUESTION

Which is a benefit of using the Ad gallery to create an image ad?

A) Automatically adjust image content based on campaign performance

B) Automatically create image ads from existing text copy

C) Ability to extend reach of a display campaign to Google search partners

D) Ability to choose from pre-existing design templates

The correct answer is:

D) Ability to choose from pre-existing design templates

Which is a benefit of using the Ad gallery to create an image ad?
Explanation: We will update later. sincerely thank

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