When building a keyword list for a Display Network campaign, you should do which of the following:

QUESTION

When building a keyword list for a Display Network campaign, you should do which of the following:

Use Display Campaign Optimizer to identify new keywords

Only include exact match keywords

Only use Keyword Planner to identify new keywords

Include keywords that are related to the websites your customers visit

The correct answer is:

Include keywords that are related to the websites your customers visit

When building a keyword list for a Display Network campaign, you should do which of the following:
Explanation:

Display Network keywords help you connect your campaigns to people most likely to be interested in your business. For example, if your most likely customers like to hike, you might add keywords around hiking or enjoying the outdoors. Then, AdWords finds relevant websites that include your keywords as well as relevant audiences who are interested in those keywords. It’s a good idea to pick keywords that are relevant to an entire ad group, and not just a single ad.

Choosing keywords for a Display Network campaign is about connecting your ads with people most likely to be interested in your business. Based on what you know about your customers, pick keywords that would you imagine would appear on websites your customers would visit.

Read more here: https://support.google.com/adwords/answer/2453986?hl=en

Which of these metrics is especially important to clients who are running a branding campaign?

QUESTION

Which of these metrics is especially important to clients who are running a branding campaign?

Clickthrough rate (CTR)

Average cost-per-click (avg. CPC)

Impressions

Phone call conversions

The correct answer is:

Impressions

Which of these metrics is especially important to clients who are running a branding campaign?
Explanation:

Impressions are important to track in any campaign, no matter what your goals are. But they can be especially important in branding campaigns, because they represent how many customers actually laid eyes on your ad. You might not care whether they ended up buying anything from your site, but you do want them to remember that catchy new slogan you paid big bucks to develop and share with the world.

Read more here: https://support.google.com/adwords/answer/1722064?hl=en

If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

QUESTION

If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

$1

$1.24

$1.26

$2

The correct answer is:

$1.26

If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?
Explanation:

Setting your bids it’s important to understand that your bid and actual cost-per-click your pay are two different things. Your actual cost-per-click (actual CPC) is the final amount you’re charged for a click. I’ts usual lower and sometimes significantly lower than your bid.

In Google Ads, the most you’ll pay is what’s minimally required to hold your ad position and any ad formats shown with your ad, such as sitelinks.

In this case, the minimum required bid would be $1.25 + 0.01 = $1.26

You can win a higher ad position in the auction with a lower cost-perclick (CPC) bid by:

QUESTION

You can win a higher ad position in the auction with a lower cost-perclick (CPC) bid by:

All of the listed answers

creating high-quality ads an landing pages

creating ads that link to a generic landing page

creating ads that include terms or phrases people are searching for x

The correct answer is:

creating high-quality ads an landing pages

You can win a higher ad position in the auction with a lower cost-perclick (CPC) bid by:
Explanations:

The most important thing to remember is that even if your competition bids higher than you, you can still win a higher position – at a lower price – with highly relevant keywords and ads.Since the auction process is repeated for every search on Google, each auction can have potentially different results depending on the competition at that moment. Therefore it’s normal for you to see some fluctuation in your ad’s position on the page and in whether or not your ad shows at all.

Ad position is also influenced by the expected impact from ad extensions and other ad formats, such as sitelinks. This means that if two competing ads have the same bid and quality, the ad with the better expected impact from extensions will generally appear in a higher position than the other.

Read more here: https://support.google.com/adwords/answer/6300?hl=en

Source

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

QUESTION

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

create a different ad for each keyword

create multiple ads for each keyword

only create one ad that’s relevant to all keywords

create ads that are relevant to all keywords

The correct answer is:

create ads that are relevant to all keywords

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:
Explanation: We will update later. sincerely thank

Anne–Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

QUESTION

Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)

Number of clicks on her ads and costs to produce her purses

How many times her ads have been viewed and clicked on

Number of clicks on her ads and revenue they generated

Costs to produce her purses and revenue generated from her ads

The correct answer is:

Costs to produce her purses and revenue generated from her ads

Anne–Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?
Explanation:

ROI is the ratio of your net profit to your costs. It’s typically the most important measurement for an advertiser because it’s based on your specific advertising goals and shows the real effect your advertising efforts have on your business. The exact method you use to calculate ROI depends upon the goals of your campaign.

Read more here: https://support.google.com/adwords/answer/1722066?hl=en

Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?

QUESTION

Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?

Create new ad groups with several keyword match types

Create new ad groups with related keywords grouped together

Remove half of the keywords from the ad group

Create one ad group for every five keywords

The correct answer is:

Create new ad groups with related keywords grouped together

Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?
Explanation:

Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer.

Read more here: https://support.google.com/google-ads/answer/6298

All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?

QUESTION

All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?

 A)  $0.51

 B)  $1

 C)  $1.01

 D)  $0.5

The correct answer is:

 A)  $0.51

All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?
Explanation:

Source

If you keyword in the planner gives you no minimum bid, it implies that Google has not yet received enough searches (as per their internal criteria) to suggest a bid to you.

So when you say, you will set a minimum bid for such a keyword (whatever the figure), you will not be charged that bid amount. The Cost per Click (CPC), is always calculated basis the cpc incurred by the ad copy above you (in terms of ad position) on the SERP.

You are actually charged just 1 cent lesser as compared to the CPC bid for the ad above you. You can understand this by looking at the CPC, Clicks & Cost columns in the Interface. You should ideally see that the CPC’s your keywords have incurred are lower or almost the same as the Bid you have set for them.

Setting your bids it’s important to understand that your bid and actual cost-per-click you pay are two different things. Your actual cost-per-click (actual CPC) is the final amount you’re charged for a click. It’s usual lower and sometimes significantly lower than your bid.

With the AdWords auction, the most you’ll pay is what’s minimally required to hold your ad position and any ad formats shown with your ad, such as sitelinks.

In this case, the next highest bid is $0.50 for the same ad position. So, the minimum required amount to hold your ad position is $0.51.

Note that sometimes depending on your bidding startegy (ECPC for example) the amount you are charged per click could be even higher than you max CPC bid.

Negative keywords can help advertisers better target their ads by:

QUESTION

Negative keywords can help advertisers better target their ads by:

  reducing their campaign’s daily budget recommendations

  raising the average position of their ads

  increasing the number of relevant Display Network placements

 reducing the number of irrelevant clicks

The correct answer is:

 reducing the number of irrelevant clicks

Negative keywords can help advertisers better target their ads by:
Explanations:

One key to a highly-targeted campaign is choosing what not to target. Because keywords can target a broad set of phrases, it’s important to see whether every term is related to your business

Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers. Better targeting can put your ad in front of interested users and increase your return on investment (ROI).

Read more here: https://support.google.com/google-ads/answer/2453972

12

In addition to how much the advertiser will pay, which two factors are decided by the Google Ads auction? (Choose 2).

QUESTION

In addition to how much the advertiser will pay, which two factors are decided by the Google Ads auction? (Choose 2).

Whether or not the ad actually shows

The ad’s position on the page

How quickly your landing page will load once a user clicks on the ad

The design of the ad, including font and color

The correct answer is:

The design of the ad, including font and color

In addition to how much the advertiser will pay, which two factors are decided by the Google Ads auction? (Choose 2).
Explanation:

Now, those are a lot of factors! Your bid, the impact of ad formats you have enabled, your ad’s expected clickthrough rate (CTR), ad relevancy, and finally, the landing page experience when users click on your ad — these are all influential.
Read more here:

Open>> https://academy.exceedlms.com

Course: Adwords Fundamental

Topic: Make Your Ad Seen

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