It is beneficial to create multiple ad groups in order to:

QUESTION

It is beneficial to create multiple ad groups in order to:

A) You can set different budgets for each ad group

B) You can target specific ad groups into various Google networks

C) You can break up keywords and ads into related themes

D) You can pause specific keywords if they’re not performing well

The correct answer is:

C) You can break up keywords and ads into related themes

It is beneficial to create multiple ad groups in order to:
Explanation: We will update later. sincerely thank

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

QUESTION

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

The profit derived from a paid click

The bids of the next closest competitor

The cost of the bid

The Quality Score of the keyword

The correct answer is:

The profit derived from a paid click

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?
Explanation:

How do you know what CPC to set? You can figure this out based on what you know about your business and the value of a sale. For example, if you sell US$5,000 diamond rings, one new customer is probably worth more than if you sell US$0.99 packs of gum.
Once you’ve set max. CPC amounts that you’re comfortable with, see how many clicks your ads begin to accrue, and whether those clicks lead to business results on your website. Also, remember that Internet traffic is always changing, so it’s important to re-evaluate your CPC bids regularly.

Read more here: https://support.google.com/adwords/answer/2464960?hl=en

An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account?

QUESTION

An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account?

Set a daily budget of $20 for the advertiser’s campaign

Set a bid of $20 per ad group

Set a daily budget of $20 for the advertiser’s account

Set a bid of $20 for the advertiser’s campaign

The correct answer is:

Set a daily budget of $20 for the advertiser’s campaign

An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account?
Explanation:

The answer is in question (often happens). Google certainly refers to their 30.4 rule calculating days per month. Read a question! “$608 per month for their CAMPAIGN” Means, client has only a single one, right? Said enough to choose. More about 30.4 rule and setting budgets here. Note: Just change “campaign” to “campaigns” in given question and correct answer would be No 4.

With AdWords, you choose a daily budget for each campaign based on your advertising goals and the general amount that you’re comfortable spending each day.

Read more here: https://support.google.com/adwords/answer/2375420?hl=en-GB

Source

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with a ads in mobile apps campaign on the Display Network?

QUESTION

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with a ads in mobile apps campaign on the Display Network?

It encourages people using mobile devices to install your app

It lets people who see your ad get directions to your store on Google Maps

It directs people to your online store to purchase your products

It allows you to show your ad on app categories that you choose

The correct answer is:

It allows you to show your ad on app categories that you choose

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with a ads in mobile apps campaign on the Display Network?
Explanation:

Advertisers can reach people who are using mobile phones and tablets by showing ads within apps. You can match ads to apps through the Display Network, or choose particular app categories to target.

Read more here: https://support.google.com/partners/answer/6209124?hl=en

Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?

QUESTION

Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?

 “Display Network only – All features”

“Search Network with Display Select – All features”

“Display Network only – Remarketing”

“Search Network only – All features”

  •  “Display Network only – All features”

     “Display Network only – All features”

  • “Search Network with Display Select – All features”

    “Search Network with Display Select – All features”

  • “Display Network only – Remarketing”

    “Display Network only – Remarketing”

  • “Search Network only – All features”

    “Search Network only – All features”

 “Display Network only – All features”

“Search Network with Display Select – All features”

“Display Network only – Remarketing”

“Search Network only – All features”

The correct answer is:

Explanations

Explanations:

Search Network only All Features And NOT Search Network with Display Select – All Features. And explication is quite tricky. Question is about reaching people “SEARCHING” for baked goods, there are nothing what shows that Mimi uses/needs a Display Network also. If you’ve been running “Search Network only” campaigns and are switching to “Search Network with Display Select”, you may notice an increase in conversions (15% on average) at a higher cost (15% in most cases). If you need only Search Network there are no reason to choose Display also. Change “searching for baked goods” to for example “interested in baked goods”, and it would be impossible to choose between two answers.

Ads in a Search Network campaign appear near Google search results and other Google sites when people search for terms that are relevant to your ad’s keywords.Ads are matched to search results pages based on the terms or phrases someone searches. Search Network campaigns are usually focused on getting people to take action such as clicking your ad or calling your business.

Read more here: https://support.google.com/adwords/answer/6340430?hl=en

Ads in a “Search Network only” campaign appear near Google search results and other Google sites when people search for terms that are relevant to your ad’s keywords. For example, say you run a local music school. A “Search Network only” campaign lets you show your text ads to high-potential customers right when they’re searching for “guitar lessons.”

This article explains how “Search Network only” campaigns work.

Ads are matched to search results pages based on the terms or phrases someone searches. For example, a search on Google for “home plumbing repair” might show an ad that uses that phrase as a keyword.

Search Network only campaigns are usually focused on getting people to take action such as clicking your ad or calling your business. These campaigns show ads to people who are actively seeking out information. When someone is intentionally seeking out a product or service like yours, they’re much more likely to find your ad helpful, and click it.

A Search Network only campaign may be a good option for you if you meet one or more of the following criteria:

You want your ads to appear near Google search results

You only want to reach customers searching for your specific product or service

Both subtypes of “Search Network only” campaigns allow you to show keyword-targeted text ads on the Google Search Network.

Basic location targeting

Basic bidding and budget settings

Common ad extensions to include a phone number, URL, location, or social link

Language targeting

Advanced social and experimental settings

Ad scheduling and ad delivery method options

Advanced location options

Mobile app extensions

Advanced keyword matching

IP exclusions

Dynamic tracking URLs

Remarketing lists for Search ads

The correct answer is:

Explanations

Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?
Explanation: We will update later. sincerely thank

You can use Display Planner to:

QUESTION

 
You can use Display Planner to:

see how other advertisers perform on websites where you want your ad to appear

compare how your current Display Network campaign could perform on websites you’d like to target

see ways to reach your target audience based on your keywords, website, or interest categories

see which image and text ads are performing best on the specific websites you’re targeting

The correct answer is:

You can use Display Planner to:
Explanation:

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

QUESTION

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

Maximize clicks

Enhance cost-per-click (CPC)

Target return on ad spend (ROAS)

Target search page location

The correct answer is:

Target search page location

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?
Explanation:

“Target search page location” is a type of flexible bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to show your ad on the top of the page or on the first page of Google search results. This article explains how the flexible “target search page location” bid strategy works and what its settings are.

Source

When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:

QUESTION

When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:

traffic estimates for placement ideas

historical conversion rate estimates for your keyword and placement ideas

historical cost-per-click (CPC) estimates for your keyword and placement ideas

traffic estimates for your keyword ideas

The correct answer is:

When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:
Explanations:

What’s a reason to use the “Search Network with Display Select” campaign type?

QUESTION

What’s a reason to use the “Search Network with Display Select” campaign type?

Your ads only show on the first page search results

You can pick the exact websites where you want your ad to show

You can use one budget to advertise on the Search Network and Display Network

Your video ads can run on the Search Network

The correct answer is:

You can use one budget to advertise on the Search Network and Display Network

What’s a reason to use the “Search Network with Display Select” campaign type?
Explanation:

You manage your “Search Network with Display Select” campaigns the same way that you’d manage a “Search Network only” campaign: set a budget, choose relevant keywords, create ads, and set bids. Your ads can appear when people search for terms on Google search and search partner sites that match your keywords. They can also appear on relevant pages across the web on the Google Display Network. However, your ads are shown selectively on the Display Network and bidding is automated, helping you reach people who are most likely to be interested in the products and services you’re advertising.
Source

You can only add managed placements to certain campaign types: “Display Network only,” “Search Network with Display Select,” and “Video.”

Read more here: https://support.google.com/adwords/answer/2470108?hl=en

Placements are locations on the Google Display Network where your ads can appear. A placement can be a website or a specific page on a site, a mobile app, video content, or even an individual ad unit.

What makes a placement a “managed placement” is that you’ve chosen to target a website, mobile app, or ad unit specifically. In practice, this means adding the placement to the ad groups in your Display Network campaigns, similar to the way you’d add keywords.

A placement has to be part of the Display Network for your AdWords ads to show there.

You can only add managed placements to certain campaign types: “Display Network only,” “Search Network with Display Select,” and “Video.”

As with all AdWords advertising, you’ll compete with other advertisers to show your ads on placements you select.

If you choose popular sites or are just getting started with advertising on the Display Network, you may need higher bids to get impressions. You can always adjust your bids later.

Why should you link your client’s AdWords account to Google’s Webmaster Tools?

QUESTION

Why should you link your client’s AdWords account to Google’s Webmaster Tools?

See how your ads performed when triggered by actual searches

  • See how your ads performed when triggered by actual searches

    See how your ads performed when triggered by actual searches

See how your ads performed when triggered by actual searches

See how often your ads rank higher in search results than those of other advertisers

  • See how often your ads rank higher in search results than those of other advertisers

    See how often your ads rank higher in search results than those of other advertisers

See how often your ads rank higher in search results than those of other advertisers

See if people reach your client’s website via ads or organic search results

  • See if people reach your client’s website via ads or organic search results

    See if people reach your client’s website via ads or organic search results

See if people reach your client’s website via ads or organic search results

See which campaigns have the biggest changes in clicks, costs, and conversions

  • See which campaigns have the biggest changes in clicks, costs, and conversions

    See which campaigns have the biggest changes in clicks, costs, and conversions

See which campaigns have the biggest changes in clicks, costs, and conversions

    • See how your ads performed when triggered by actual searches

      See how your ads performed when triggered by actual searches

    • See how your ads performed when triggered by actual searches

      See how your ads performed when triggered by actual searches

    • See how often your ads rank higher in search results than those of other advertisers

      See how often your ads rank higher in search results than those of other advertisers

    • See how often your ads rank higher in search results than those of other advertisers

      See how often your ads rank higher in search results than those of other advertisers

    • See if people reach your client’s website via ads or organic search results

      See if people reach your client’s website via ads or organic search results

    • See if people reach your client’s website via ads or organic search results

      See if people reach your client’s website via ads or organic search results

    • See which campaigns have the biggest changes in clicks, costs, and conversions

      See which campaigns have the biggest changes in clicks, costs, and conversions

    • See which campaigns have the biggest changes in clicks, costs, and conversions

      See which campaigns have the biggest changes in clicks, costs, and conversions

See how your ads performed when triggered by actual searches

  • See how your ads performed when triggered by actual searches

    See how your ads performed when triggered by actual searches

See how your ads performed when triggered by actual searches

See how often your ads rank higher in search results than those of other advertisers

  • See how often your ads rank higher in search results than those of other advertisers

    See how often your ads rank higher in search results than those of other advertisers

See how often your ads rank higher in search results than those of other advertisers

See if people reach your client’s website via ads or organic search results

  • See if people reach your client’s website via ads or organic search results

    See if people reach your client’s website via ads or organic search results

See if people reach your client’s website via ads or organic search results

See which campaigns have the biggest changes in clicks, costs, and conversions

  • See which campaigns have the biggest changes in clicks, costs, and conversions

    See which campaigns have the biggest changes in clicks, costs, and conversions

See which campaigns have the biggest changes in clicks, costs, and conversions

The correct answer is:

See if people reach your client’s website via ads or organic search results

Why should you link your client’s AdWords account to Google’s Webmaster Tools?
Explanation:

You can use AdWords reporting tools to see how often your ads are showing to potential customers, and which keywords are triggering those impressions. With the paid & organic report, you can also see how often pages from your website are showing in Google’s free organic search results, and which search terms triggered those results to show on the search results page.

Source

You know that you can use AdWords reporting tools to see how often your ads are showing to potential customers, and which keywords are triggering those impressions. With the paid & organic report, you can also see how often pages from your website are showing in Google’s free organic search results, and which search terms triggered those results to show on the search results page.
Read more here: https://support.google.com/adwords/answer/3097241?hl=en

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