Showing your ads on top of the mobile page in search results is beneficial because:

QUESTION

Showing your ads on top of the mobile page in search results is beneficial because:

Ads above the results get more prominent notice with desktop screens. There are also no ads on the right-hand side of the results on mobile

Ads below the results get more prominent notice with smaller mobile screens. There are also ads on the right-hand side of the results on mobile

Ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right-hand side of the results on mobile

Ads above the results get more prominent notice with larger mobile screens. There are also no ads on the right-hand side of the results on mobile

The correct answer is:

Ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right-hand side of the results on mobile

Showing your ads on top of the mobile page in search results is beneficial because:
Explanation:

On average, ads that appear on the first page or above the search results get substantially more clicks than ads that appear on other search results pages. Ads on top of the mobile page get more prominent notice on smaller screens. Also, there are no ads on the right-hand side of results on mobile

Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

QUESTION

Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

 TRUE

  FALSE

The correct answer is:

 TRUE

Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.
Explanations:

This can be understood with a following example. Let’s suppose a travel agent notices that she’s gotten more calls since adding call extensions, and wants to better understand this phone traffic. She turns on call reporting. Reviewing the data, she sees calls lasting more than two minutes tend to lead to sales, so she chooses to count those calls as conversions. Later, she sees that her conversions are coming from callers in the 717 area code, so she decides to target her ads to the corresponding region.

Read more here: https://support.google.com/adwords/answer/2454052

An app advertiser would want to use a third-party tracking company to:

QUESTION

An app advertiser would want to use a third-party tracking company to:

 A)  To see which of an app’s new users came from recent advertising clicks or views

 B)  To receive reporting on basic usage analytics

 C)  To have more control when communicating with each ad network

D)  have a single SDK to add to your app instead of one from each ad network

The correct answer is:

D)  have a single SDK to add to your app instead of one from each ad network

An app advertiser would want to use a third-party tracking company to:
Explanation:

Third-party app analytics companies play an important role for advertisers and app developers. These companies provide a service that’s similar to Google Analytics, specifically for mobile apps. In addition to reporting on basic usage analytics, they tell advertisers and app developers which of their new users came from recent advertising clicks or views

One of the main benefits is that you can have a single SDK to to set tracking.

Read more here: https://support.google.com/partners/answer/6209182?hl=en

What is a benefit of using server-to-server app conversion tracking over an SDK?

QUESTION

What is a benefit of using server-to-server app conversion tracking over an SDK?

Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store

If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app

Adding multiple SDK’s for various advertising or analytics platforms have no impact on app code file-size

Server-to-server connections are easier to set up than code-less conversion tracking

The correct answer is:

If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app

What is a benefit of using server-to-server app conversion tracking over an SDK?
Explanations:

Adding SDK requires some special knowledge. If not used correctly it could lead to some bugs and conflicts in the code of your app.

Server-to-server or S2S conversion tracking enables customers to send the required details for AdWords app conversion tracking from their server to Google’s server at the time of the conversion event. SDKs aren’t as easy to incorporate into a mobile app as it might be to add a piece of code to a website. If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app.
Read more here: https://support.google.com/partners/answer/6209179

Automated bidding is ideal for advertisers who:

QUESTION

Automated bidding is ideal for advertisers who:

Want to save time managing bids based on hundreds of signals

Want to set their own bids for individual ad groups

Want to set their own bids for individual keywords

Don’t want to spend a lot of time managing keywords

The correct answer is:

Want to save time managing bids based on hundreds of signals

Automated bidding is ideal for advertisers who:
Explanation: We will update later. sincerely thank

Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products. He’s interested and clicks the link. If you enabled deep linking, where does Roger go to next?

QUESTION

Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products. He’s interested and clicks the link. If you enabled deep linking, where does Roger go to next?

The product page on your mobile site

The Google Play or App store, where he can install your app

The product page on your app

Your mobile site’s homepage

The correct answer is:

The product page on your app

Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products. He’s interested and clicks the link. If you enabled deep linking, where does Roger go to next?
Explanation: We will update later. sincerely thank

Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?

QUESTION

Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?

        Profile targeting

        Ad schedule targeting

        Location targeting

         Keyword targeting

The correct answer is:

        Location targeting

Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?
Explanation:

Mobile signals tell when consumers have a need and the context of where this need is located. AdWords location targeting enables us to use these signals and context to deliver mobile ads in those moments.

Read more here:

Open>> https://academy.exceedlms.com

Course: Adwords Mobile Advertising

Topic: Design great mobile sites

Why do mobile advertisers care about driving physical store traffic?

QUESTION

Why do mobile advertisers care about driving physical store traffic?

All demographics exhibit more loyalty after visiting a store.

Customers buy more online when they know they have the option to visit a physical store.

Online retailers who also offer a physical store option have been shown to bring in the most revenue.

Vast majority of sales still occur in physical stores.

The correct answer is:

Vast majority of sales still occur in physical stores.

Why do mobile advertisers care about driving physical store traffic?
Explanation:

Ninety percent of retail sales still occur in physical stores, and people turn to their smartphones to find stores that offer what they need, confirm availability in stock, check operating hours, and much more. That’s why prioritizing mobile visibility is crucial for advertisers who have physical storefronts.

To connect Firebase to Google Ads, which of these is required?

QUESTION

To connect Firebase to Google Ads, which of these is required?

More than 100 app installs or conversions

A working knowledge of mobile click attribution technologies

At least 1 app install or conversion

In Firebase, your account needs to be an owner on the project that you want to link. In Google Ads, the Google Account needs administrative access.

The correct answer is:

In Firebase, your account needs to be an owner on the project that you want to link. In Google Ads, the Google Account needs administrative access.

To connect Firebase to Google Ads, which of these is required?
Explanation:

Once you’ve linked your AdWords and Firebase accounts, you can import conversions and conversion event data (for example, parameters) from Google Analytics for Firebase to see how your ad campaigns drive app installs and in-app actions for your Android and iOS apps. To link a Firebase project to AdWords, use a Google Account that has the following permissions:

In Firebase, your account needs to be an owner on the project that you want to link.

In AdWords, the Google Account needs administrative access.

Read more here: https://support.google.com/adwords/answer/6333536

_______ are a type of ad format that show extra information about your business.

QUESTION

_______ are a type of ad format that show extra information about your business.

App installs

Deep link extensions

Ad extensions

AdMob extensions

The correct answer is:

Ad extensions

_______ are a type of ad format that show extra information about your business.
Explanation:

A feature that shows extra business information with your ad, like an address, phone number, store rating, or more webpage links.

Read more here: https://support.google.com/adwords/answer/2393094?hl=en

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