With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:

QUESTION

With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:

A) The YouTube mobile site and Google Play App

B) The YouTube mobile site and the YouTube app

C) Video Search on Google

D) The AdWords mobile site and YouTube app

The correct answer is:

With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:
Explanation:

Which is a benefit of using server–to–server app conversion tracking over an SDK?

QUESTION

Which is a benefit of using server–to–server app conversion tracking over an SDK?

If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app

Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file-size

Server-to-server connections are easier to set up than code-less conversion tracking

Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store

The correct answer is:

If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app

Which is a benefit of using server–to–server app conversion tracking over an SDK?
Explanations:

Adding SDK requires some special knowledge. If not used correctly it could lead to some bugs and conflicts in the code of your app.
Source

Server-to-server or S2S conversion tracking enables customers to send the required details for AdWords app conversion tracking from their server to Google’s server at the time of the conversion event. SDKs aren’t as easy to incorporate into a mobile app as it might be to add a piece of code to a website. If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app.
Read more here: https://support.google.com/partners/answer/6209179

Once an advertiser opts in to advertise with our each partners (the default setting) in their campaign network settings, they should use ____ to have their ads populate within Google Maps for Mobile

QUESTION

Once an advertiser opts in to advertise with our each partners (the default setting) in their campaign network settings, they should use ____ to have their ads populate within Google Maps for Mobile

A) product extensions

B) mobile extensions

C) location extensions

D) store visit extensions

The correct answer is:

Once an advertiser opts in to advertise with our each partners (the default setting) in their campaign network settings, they should use ____ to have their ads populate within Google Maps for Mobile
Explanation:

With a business in an eligible country, call conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

QUESTION

With a business in an eligible country, call conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

True

False

The correct answer is:

True

With a business in an eligible country, call conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.
Explanations:

This can be understood with a following example. Let’s suppose a travel agent notices that she’s gotten more calls since adding call extensions, and wants to better understand this phone traffic. She turns on call reporting. Reviewing the data, she sees calls lasting more than two minutes tend to lead to sales, so she chooses to count those calls as conversions. Later, she sees that her conversions are coming from callers in the 717 area code, so she decides to target her ads to the corresponding region.

Read more here: https://support.google.com/adwords/answer/2454052

Google provides a unique phone number that’s displayed with your ads. If a potential customer calls this phone number (Not just arrive on website from any source), AdWords will route the call to your business phone number. You’ll then be able to see detailed reports about calls generated from your ads.

Read more here: https://support.google.com/adwords/answer/2382961?hl=en

Call reporting—which runs on Google forwarding numbers—lets you measure the performance of your call extensions and call-only ads. You can track details like call duration, call start and end time, caller area code, and whether the call was connected. You also can count phone calls of a specified duration as conversions and use automated bidding strategies to increase the likelihood of conversions.

Call reporting—which is only available on the Search Network—uses Google forwarding numbers to measure the performance of your call extension or call-only ad. When you turn on call reporting, we’ll assign a Google forwarding phone number to your ad. That way, you’ll be able to see the details of your calls, and count them as conversions.

Here’s what happens when your ad runs with call reporting:

A customer taps your ad to call you. You’re charged for a click—the same CPC as if the customer were clicking on an ad that goes to your website.

The call goes to your business. Customers’ calls get routed through a Google forwarding number, which allows you to gather data about the call. So you can see who’s calling you, caller ID still works for calls routed through Google forwarding numbers (except in India).

You can review data about all the calls from your ads and optimize your campaigns based on that information.

A travel agent notices that she’s gotten more calls since adding call extensions, and wants to better understand this phone traffic. She turns on call reporting. Reviewing the data, she sees calls lasting more than two minutes tend to lead to sales, so she chooses to count those calls as conversions. Later, she sees that her conversions are coming from callers in the 717 area code, so she decides to target her ads to the corresponding region.

Whenever possible, Google forwarding numbers will share the same area code or prefix number as your business. Otherwise, a local number area code or prefix for your geographic region will be used instead. In some cases, a local Google forwarding number may not be available. When this happens, your ad will show a toll-free Google forwarding number instead. Google forwarding numbers are either toll-free, equivalent to a local number, or a local number.

Google forwarding numbers may not show with desktop ads if your ad group isn’t getting a minimum number of clicks in a 4-week period. Your business phone number will be shown in that case. (There’s no minimum requirement for ads on mobile.)

AdWords shows call extensions only when you meet certain criteria.

Viewable impressions:

QUESTION

Viewable impressions:

Allow you to only pay for those ads that are actually viewed

Allow you to pay for ads when they are displayed in a viewable position

Allow you to only pay for video ads that are viewed within an hour

Allow you to pay for ads that are viewed and also converted

The correct answer is:

Allow you to pay for ads when they are displayed in a viewable position

Explanation:

With vCPM bidding, you bid for your ad based on how often it appears in a viewable position on the Google Display Network.

Read more here: https://support.google.com/adwords/answer/2630842?hl=en

Source

CPM bidding means that you pay based on the number of impressions (times your ads are shown) that you receive on the Google Display Network.

You’ll use viewable CPM bidding to make sure you only pay when your ads are able to be seen. Existing CPM bids will be converted to vCPM automatically, but it’s best to update your bids since viewable impressions are potentially more valuable.

The correct answer is:

Allow you to pay for ads when they are displayed in a viewable position

Viewable impressions:
Explanation: We will update later. sincerely thank

What time of day does mobile usage generally peak?

QUESTION

What time of day does mobile usage generally peak?

During working hours

Morning and evening when people are commuting to work

Evening hours when people are at home

Spread evenly throughout the day

The correct answer is:

Spread evenly throughout the day

What time of day does mobile usage generally peak?
Explanation:

This is a correct answer. Most tutorials give you a wrong answer because of confusing data in google help center. ” Most searches happen on mobile than on computers and tablets for 15 of the 24 hours during a typical weekday. Mobile leads in the morning, but computers and tablets become dominant when people get to work around 8 a.m. Then mobile takes the lead again for the afternoon commuting hours and all night.” Note that a question is about Mobile USAGE, not app installs or only searches.

More searches happen on mobile than on computers and tablets for 15 of the 24 hours during a typical weekday. The chart below illustrates the pattern: Mobile leads in the morning, but computers and tablets become dominant when people get to work around 8 a.m. Then mobile takes the lead again for the afternoon commuting hours and all night.

Read more here:  https://www.thinkwithgoogle.com/articles/dayparting-consumer-micro-moments.html

Source

When, where, and how a potential customer can search for your products has grown exponentially. Mobile devices empower consumers with many new moments for search and discovery, and, in turn, many new opportunities for people to connect with your brand. At Google, we’ve observed that tablet and computer usage peaks in the evening hours at home. In contrast, mobile usage is spread more evenly throughout the day and across many more contexts, whether it’s occurring on the go, during working hours, or at home. In fact, while mobile is often associated with on-the-go usage, a Nielsen study estimated that 68% of mobile searches occur at home, where there are other, larger-screen devices readily available (source). What’s more, research from more than 300 studies across a variety of industries and business types indicates that 88% of clicks on mobile search ads are incremental to organic clicks. In certain industries, this figure can be as high as 97% (source).

When companies talk about the opportunity that mobile presents, they’re often referring to the opportunity that context presents. A better understanding of context–the specific circumstances in which your customers seek you out, such as time, location, and proximity–can help you make your marketing message more targeted, meaningful, and successful.

An additional aspect affecting the way consumers make decisions given mobile devices is price. Price transparency is pervasive in today’s retail environment.

The use of mobile phones in stores has led to the phenomenon of “showrooming,” which turns brick-and-mortar stores into showrooms for products that are then purchased online or via mobile. No retailer is entirely immune to its effects.

While many businesses fear that showrooming is a major threat, retailers should approach it as an opportunity.

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