With a business in an eligible country, call conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

QUESTION

With a business in an eligible country, call conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

True

False

The correct answer is:

True

With a business in an eligible country, call conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.
Explanations:

This can be understood with a following example. Let’s suppose a travel agent notices that she’s gotten more calls since adding call extensions, and wants to better understand this phone traffic. She turns on call reporting. Reviewing the data, she sees calls lasting more than two minutes tend to lead to sales, so she chooses to count those calls as conversions. Later, she sees that her conversions are coming from callers in the 717 area code, so she decides to target her ads to the corresponding region.

Read more here: https://support.google.com/adwords/answer/2454052

Google provides a unique phone number that’s displayed with your ads. If a potential customer calls this phone number (Not just arrive on website from any source), AdWords will route the call to your business phone number. You’ll then be able to see detailed reports about calls generated from your ads.

Read more here: https://support.google.com/adwords/answer/2382961?hl=en

Call reporting—which runs on Google forwarding numbers—lets you measure the performance of your call extensions and call-only ads. You can track details like call duration, call start and end time, caller area code, and whether the call was connected. You also can count phone calls of a specified duration as conversions and use automated bidding strategies to increase the likelihood of conversions.

Call reporting—which is only available on the Search Network—uses Google forwarding numbers to measure the performance of your call extension or call-only ad. When you turn on call reporting, we’ll assign a Google forwarding phone number to your ad. That way, you’ll be able to see the details of your calls, and count them as conversions.

Here’s what happens when your ad runs with call reporting:

A customer taps your ad to call you. You’re charged for a click—the same CPC as if the customer were clicking on an ad that goes to your website.

The call goes to your business. Customers’ calls get routed through a Google forwarding number, which allows you to gather data about the call. So you can see who’s calling you, caller ID still works for calls routed through Google forwarding numbers (except in India).

You can review data about all the calls from your ads and optimize your campaigns based on that information.

A travel agent notices that she’s gotten more calls since adding call extensions, and wants to better understand this phone traffic. She turns on call reporting. Reviewing the data, she sees calls lasting more than two minutes tend to lead to sales, so she chooses to count those calls as conversions. Later, she sees that her conversions are coming from callers in the 717 area code, so she decides to target her ads to the corresponding region.

Whenever possible, Google forwarding numbers will share the same area code or prefix number as your business. Otherwise, a local number area code or prefix for your geographic region will be used instead. In some cases, a local Google forwarding number may not be available. When this happens, your ad will show a toll-free Google forwarding number instead. Google forwarding numbers are either toll-free, equivalent to a local number, or a local number.

Google forwarding numbers may not show with desktop ads if your ad group isn’t getting a minimum number of clicks in a 4-week period. Your business phone number will be shown in that case. (There’s no minimum requirement for ads on mobile.)

AdWords shows call extensions only when you meet certain criteria.

Viewable impressions:

QUESTION

Viewable impressions:

Allow you to only pay for those ads that are actually viewed

Allow you to pay for ads when they are displayed in a viewable position

Allow you to only pay for video ads that are viewed within an hour

Allow you to pay for ads that are viewed and also converted

The correct answer is:

Allow you to pay for ads when they are displayed in a viewable position

Explanation:

With vCPM bidding, you bid for your ad based on how often it appears in a viewable position on the Google Display Network.

Read more here: https://support.google.com/adwords/answer/2630842?hl=en

Source

CPM bidding means that you pay based on the number of impressions (times your ads are shown) that you receive on the Google Display Network.

You’ll use viewable CPM bidding to make sure you only pay when your ads are able to be seen. Existing CPM bids will be converted to vCPM automatically, but it’s best to update your bids since viewable impressions are potentially more valuable.

The correct answer is:

Allow you to pay for ads when they are displayed in a viewable position

Viewable impressions:
Explanation: We will update later. sincerely thank

What time of day does mobile usage generally peak?

QUESTION

What time of day does mobile usage generally peak?

During working hours

Morning and evening when people are commuting to work

Evening hours when people are at home

Spread evenly throughout the day

The correct answer is:

Spread evenly throughout the day

What time of day does mobile usage generally peak?
Explanation:

This is a correct answer. Most tutorials give you a wrong answer because of confusing data in google help center. ” Most searches happen on mobile than on computers and tablets for 15 of the 24 hours during a typical weekday. Mobile leads in the morning, but computers and tablets become dominant when people get to work around 8 a.m. Then mobile takes the lead again for the afternoon commuting hours and all night.” Note that a question is about Mobile USAGE, not app installs or only searches.

More searches happen on mobile than on computers and tablets for 15 of the 24 hours during a typical weekday. The chart below illustrates the pattern: Mobile leads in the morning, but computers and tablets become dominant when people get to work around 8 a.m. Then mobile takes the lead again for the afternoon commuting hours and all night.

Read more here:  https://www.thinkwithgoogle.com/articles/dayparting-consumer-micro-moments.html

Source

When, where, and how a potential customer can search for your products has grown exponentially. Mobile devices empower consumers with many new moments for search and discovery, and, in turn, many new opportunities for people to connect with your brand. At Google, we’ve observed that tablet and computer usage peaks in the evening hours at home. In contrast, mobile usage is spread more evenly throughout the day and across many more contexts, whether it’s occurring on the go, during working hours, or at home. In fact, while mobile is often associated with on-the-go usage, a Nielsen study estimated that 68% of mobile searches occur at home, where there are other, larger-screen devices readily available (source). What’s more, research from more than 300 studies across a variety of industries and business types indicates that 88% of clicks on mobile search ads are incremental to organic clicks. In certain industries, this figure can be as high as 97% (source).

When companies talk about the opportunity that mobile presents, they’re often referring to the opportunity that context presents. A better understanding of context–the specific circumstances in which your customers seek you out, such as time, location, and proximity–can help you make your marketing message more targeted, meaningful, and successful.

An additional aspect affecting the way consumers make decisions given mobile devices is price. Price transparency is pervasive in today’s retail environment.

The use of mobile phones in stores has led to the phenomenon of “showrooming,” which turns brick-and-mortar stores into showrooms for products that are then purchased online or via mobile. No retailer is entirely immune to its effects.

While many businesses fear that showrooming is a major threat, retailers should approach it as an opportunity.

50% of purchase–related conversions happened within ______ of the mobile searches that initiated them.

QUESTION

50% of purchase–related conversions happened within ______ of the mobile searches that initiated them.

one hour

two hours

half-an-hour

three hours

The correct answer is:

one hour

50% of purchase–related conversions happened within ______ of the mobile searches that initiated them.
Explanation:

It’s the same Nielsen study which states that 55% of purchase-related conversion happened within 1-hour after the search in mobiles. Side-note. This study was made in 2015, and we still have 3-5 actual questions in AdWords certification exams concerning it (mainly in display advertising exam and this mobile advertising exam)
Read more here: https://ssl.gstatic.com/think/docs/creating-moments-that-matter-infographic_infographics.pdf

Mobile Search Moments
Understanding How Mobile DrivesConversions
3 of 4 mobile searches
trigger follow-up actions
Mobile searches drive valuable
outcomes for businesses
Actions triggered by mobile search
also happen very quickly
of conversions (store visit,
phone call or purchase) 55%happening within an hour
On average, each mobile search triggers
nearly 2 follow-up actions
Product & shopping searches have a
higher number of outcomes
Number of follow-up actions per mobile search
Mobile search is always on, happening
on the go, at home and at work
of mobile searches
occur at home or 77% work; 17% on the go
3.56 2.52 2.08
Beauty Auto Travel Food Tech
2.20 2.07
36%
Continued
Research
18%
Shared Information
17%
Made a Purchase
25%
Visited a Retailer’s
Website
17%
Visited a Store
7%
Called a Business
Mobile searches are strongly tied to specific contexts
Shopping queries are 2x more likely to

Which of the following is NOT true about an app URL scheme?

QUESTION

Which of the following is NOT true about an app URL scheme?

Typically the website name appears in reverse; e.g., example.com becomes com.example as a scheme

Schemes are automatically set up when you create your app

The scheme is a part of the link that identifies which app to open

You can use “http” or a custom scheme that can start with the app or website name

The correct answer is:

Explanation

Explanation:

Deep links are not automatically set up when you create your app, and they work differently on iOS and Android. For app engagement campaigns on the Search Network, we generate an app URI using your deep link so that your ads are compatible with Google Search.

Read more here: https://support.google.com/partners/answer/6046977?hl=en

A type of destination URL in an ad that takes people to a specific page in an app.

For ads on the web, you can use a simple destination URL, such as www.example.com, to send people to your website landing page. To send people straight to an a product page on that website, you could use a different URL, with a little more information: www.example.com/product_1234. For mobile apps, these URLs are called deep links.

For your destination URL in app engagement ads, you can use a link that just opens your app, or a deep link that will send people directly to a specific screen in your app. Tracking parameters are allowed for these links.

Learn about setting up custom deep links for Android apps

Learn more about universal links for iOS apps

Deep links are not automatically set up when you create your app, and they work differently on iOS and Android. For app engagement campaigns on the Search Network, we generate an app URI using your deep link so that your ads are compatible with Google Search.

  • Learn about setting up custom deep links for Android apps

    Learn about setting up custom deep links for Android apps

  • Learn more about universal links for iOS apps

    Learn more about universal links for iOS apps

Learn about setting up custom deep links for Android apps

Learn more about universal links for iOS apps

Deep links are usually made up of two parts: a scheme and a host and path. App URIs, which are reformatted deep links, include a 3rd part: the app package ID. Your URL may also include a tracking parameter.

The app package ID is the unique identifier for your app. Many developers create a package ID using the app’s internet domain in reverse. For example, apps published by Google start with “com.google”.

The scheme is a part of the link that identifies which app to open. For your app, you can use “http” or a custom scheme that can start with the app or website name.

Host and path specify the unique location in the app where your content exists. For your app, you’ll designate the place people will go when they click your ad, or what should happen when your app opens.

Related keyword:

The correct answer is:

Explanation

Which of the following is NOT true about an app URL scheme?
Explanation: We will update later. sincerely thank

Which of the following is incorrect about AdWords cross-device conversions?

QUESTION

Which of the following is incorrect about AdWords cross-device conversions?

A) Cross-device conversions do not track from mobile to desktop conversions; it only tracks desktop to mobile conversions

B) Cross-device conversions help advertisers track conversions that couldn’t be tracked before in AdWords since they were attributed to another non-AdWords channel like organic search or direct

C) Cross-device conversions do not track from desktop to mobile conversions; it only tracks mobile to desktop conversions

D) Cross-device conversions help advertisers understand the device that received the last ad click before the conversion

The correct answer is:

Which of the following is incorrect about AdWords cross-device conversions?
Explanation:

If your campaign is running on the Display Network, your ads:

QUESTION

If your campaign is running on the Display Network, your ads:

Are automatically eligible to show in mobile apps

Will only show on mobile apps that you select

Are not eligible to show in mobile apps

Are only eligible to show in specific mobile apps

The correct answer is:

Are automatically eligible to show in mobile apps

If your campaign is running on the Display Network, your ads:
Explanation:

When you advertise on the Google Display Network, your ads can appear across a large collection of websites, mobile apps, and video content

Source

You can reach a growing audience of people using mobile phones and tablets by showing your ads in apps. Choose to let AdWords match your ad to apps for you through the Display Network, or target particular app categories.

Tip
In this article, we’re talking about advertising within apps to promote any product.

To learn about ad formats that can appear on mobile devices, read more about types of mobile ads.
To avoid showing ads on certain placements, read about how to exclude webpages and apps.
To promote your own app, skip this and check out best practices for how to promote apps.
You can show ads in mobile apps through your Search Network with Display Select or Display Network campaigns.

If you want to experiment with advertising in mobile apps, simply track the performance of your ads that were placed in mobile apps through the Display Network. You don’t have to make any changes to do this: apps are part of the Display Network. Learn how to track the performance of ads in apps below under targeting apps through the Display Network below.
If you want to reach certain categories of apps, or if you know the apps you want to target, you should create a Display Network campaign devoted to mobile apps. Learn more about these campaigns below under reaching specific apps or app categories in the Display Network.
If you don’t want your ad to appear in apps:
From the Display Network tab, go to “Campaign Exclusions.”
In the “Placements” section, paste adsenseformobileapps.com
Tip
In Display Network campaigns, if you want to exclude individual mobile apps rather than all mobile apps, you can use placement exclusions for mobile apps. Add these exclusions in the Display tab under “Ad group exclusions” or “Campaign exclusions”.

Targeting apps through the Display Network
Reach specific apps or app categories in the Display Network

Tracking the performance of your mobile app ads
To see which apps are showing your ad, go to the Display Network tab and choose Placements. You’ll see the app categories and apps you’ve chosen to place your ads there.

If you want to see the performance of apps within categories, click the checkbox next to the category name and use the See URL list drop-down menu above the table.

Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?

QUESTION

Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?

To have a single SDK to add to your app instead of one from each ad network

To have more control when communicating with each ad network

To see which of an app’s new users came from recent advertising clicks or views

To receive reporting on basic usage analytics

The correct answer is:

To have a single SDK to add to your app instead of one from each ad network

Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?
Explanation:

Third-party app analytics companies play an important role for advertisers and app developers. These companies provide a service that’s similar to Google Analytics, specifically for mobile apps. In addition to reporting on basic usage analytics, they tell advertisers and app developers which of their new users came from recent advertising clicks or views

One of the main benefits is that you can have a single SDK to to set tracking.

Read more here: https://support.google.com/partners/answer/6209182?hl=en

Third-party app analytics companies play an important role for advertisers and app developers. These companies provide a service that’s similar to Google Analytics, specifically for mobile apps. In addition to reporting on basic usage analytics, they tell advertisers and app developers which of their new users came from recent advertising clicks or views.

The reason app advertisers depend on this information is because the app ad network marketplace is very fragmented. Many app advertisers use 20 or more different ad networks to acquire or engage users. Each ad network has an SDK they would like developers to add to their apps to track performance. However, app developers don’t want to add so many SDKs to their app because this can bloat the size of the app and require constant maintenance.

Third-party tracking companies instead provide one SDK to add to your app, and they take care of communicating with each ad network behind the scenes to tell the advertiser which installs came from which network on a single dashboard.

Google has created special integration solutions for advertisers working with third parties for conversion tracking. For Android, AdWords is able to provide advertisers with accurate app download conversion data without requiring that any changes be made to the app. Customers often prefer to enjoy the benefits of codeless conversion tracking while still being able to report conversions in their chosen third-party tool. For iOS, the most accurate way to track app downloads is by using the IDFA (Identifier for Advertising) and reliably attributing events to Google ad clicks and report details to AdWords.

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