A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

QUESTION

A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

Create 1 campaign with an ad group for all restaurant locations

Create several campaigns with 2 ad groups each: dine in and takeout

Create 1 campaign with an ad group for each restaurant location

Create 1 campaign with an ad group for each menu item

The correct answer is:

Create 1 campaign with an ad group for each restaurant location

A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?
Explanation:

Restaurant are location based businesses. It’ s a good practice to separate your campaigns by themes. In this case by locations.

An advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What’s the most likely cause?

QUESTION

An advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What’s the most likely cause?

The advertiser’s landing page is down for maintenance

The edited ad is less relevant to the keywords in the ad group

The advertiser’s budget has been depleted

The edited ad has a lower conversion rate

The correct answer is:

The advertiser’s budget has been depleted

An advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What’s the most likely cause?
Explanation:

Ad position is determined by a formula called Ad Rank that gives your ad a score based on your bid, the quality of your ads and landing page, and the expected impact of extensions and other ad formats. So even if your competition bids more than you, you can still win a higher position — at a lower price — with highly relevant keywords and ads.

You can read more here: https://support.google.com/partners/answer/6300?hl=en 

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

QUESTION

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

He can better understand whether potential customers find his ads appealing

He can better understand what happens after potential customers click his ads

He can get an idea of how many people who’ve seen his ads actually became customers

He can get an idea of how many people double clicked his ads

The correct answer is:

He can better understand whether potential customers find his ads appealing

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?
Explanation:

A high CTR is a good indication that users find your ads helpful and relevant. CTR also contributes to your keyword’s expected CTR (a component of Quality Score), which can affect your costs and ad position. Note that a good CTR is relative to what you’re advertising and on which networks.

The format of a Shopping ad is different from that of a standard text ad in that it includes:

QUESTION

The format of a Shopping ad is different from that of a standard text ad in that it includes:

or

The format of a Shopping ad is different from that of a standard text ad in that is includes:

a product image, title, price, and extension

a product image, title, price and merchant name

a product image, background color, and price

a product image, title, and price

The correct answer is:

a product image, title, and price

The format of a Shopping ad is different from that of a standard text ad in that it includes:
Explanations:

If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. To get started, you’ll send us your product data with Merchant Center and create a campaign in AdWords. Then we’ll use your campaign to create ads on Google and around the web where potential customers can see what you’re selling. Shopping ad consist of product image, title, price and your business name.

Shopping ads allow you to include an image, title, price, and your store or business name inside your ads, without the need for you to create unique ads for each product you sell.

Read more here: https://support.google.com/adwords/answer/6275294?hl=en

Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL. What feature should she make sure to include in the formatting of her text ads to accomplish this goal?

QUESTION

Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL. What feature should she make sure to include in the formatting of her text ads to accomplish this goal?

Ad extensions

Keywords

Headlines

A landing page

The correct answer is:

Ad extensions

Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL. What feature should she make sure to include in the formatting of her text ads to accomplish this goal?
Explanation:

Extensions expand your ad with additional information—giving people more reasons to choose your business. To add more links to your ads, create sitelink extensions. Sitelinks can take people to specific pages on your site—your store hours, a specific product, or more.
Read more here: https://support.google.com/adwords/answer/2375416

The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books” and the query matches a broad match keyword, “gardening books.” How would the headline read?

QUESTION

The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books” and the query matches a broad match keyword, “gardening books.” How would the headline read?

Buy flower-arranging books

Buy plant books

Buy gardening books

Buy keyword

The correct answer is:

Buy gardening books

The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books” and the query matches a broad match keyword, “gardening books.” How would the headline read?
Explanation:

Read the line and the query expanded to a broad-matched keyword in the account, “gardening books.” It means, “Gardening Books” is already added and is being triggered when “flower books” is searched. That’s why, added keyword i.e. “Gardening Books” will be fetched and added in the ad copy.
Read more here: https://support.google.com/adwords/answer/2454041

True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.

QUESTION

True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.

True

False

The correct answer is:

False

True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.
Explanation:

Exact match keyword setting allows your ad to show only when someone searches for the exact phrase of your keyword or close variations of the exact phrase of your keyword. The exact match keyword “bicycle bell” can cause your ad to show only if someone searches for “bicycle bell” or close variations of “bicycle bell” exactly, with no other words.

Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?

QUESTION

Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?

Customize the app for each format (phone, tablet, computer)

Add some large, memory-intensive graphics

Set up custom deep links

Use the bid strategy “Maximize engagement”

The correct answer is:

Set up custom deep links

Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?
Explanation:

Mobile app engagement campaigns are a great choice if you’re focused on finding folks interested in your app content, getting people who have installed your app to try your app again, or to open your app and take a specific action. These types of ads allow flexibility for counting conversions, bidding and targeting.Deep links specify a location in an app that corresponds to the content you’d like to show.

You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

QUESTION

You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

Increase the mobile bid adjustment for the campaign

Decrease the mobile bid adjustment for the campaign

Increase the number of mobile-optimized text ads

Decrease the number of mobile-optimized text ads

The correct answer is:

Increase the mobile bid adjustment for the campaign

You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?
Explanations:

Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search. For example, sometimes a click is worth more to you if it comes from a smartphone, at a certain time of day, or from a specific location.

Use mobile bid adjustments to show your ad more or less frequently for searches that occur on mobile devices

Read more here: https://support.google.com/adwords/answer/2732132?hl=en

Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?

QUESTION

Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?

Use the Shopping ad format

Add a location extension to her ad

Increase her maximum cost-per-click (max. CPC) bid

Increase the number of keywords in each ad group

The correct answer is:

Use the Shopping ad format

Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?
Explanations:

If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. To get started, you’ll send us your product data with Merchant Center and create a campaign in AdWords. Then we’ll use your campaign to create ads on Google and around the web where potential customers can see what you’re selling. We call these placements Shopping ads, because they’re more than a text ad–they show users a photo of your product, plus a title, price, store name, and more. These ads give users a strong sense of the product you’re selling before they click the ad, which gives you more qualified leads.

As a merchant, you can increase the quality of your leads by featuring product information directly in your ads to help shoppers make informed purchase decisions. This makes shoppers more likely to complete a purchase on your site.

Read more here: https://support.google.com/adwords/answer/2454022?hl=en

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