The keyword insertion code in an ad’s headline reads: “Buy {KeyWord:Books}.” The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books.” In this example, how would the ad’s headline be displayed?

QUESTION

The keyword insertion code in an ad’s headline reads: “Buy {KeyWord:Books}.” The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books.” In this example, how would the ad’s headline be displayed?

Buy keyword books

Buy Gardening Books

Buy Books

Buy flower books

The correct answer is:

Buy Gardening Books

The keyword insertion code in an ad’s headline reads: “Buy {KeyWord:Books}.” The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books.” In this example, how would the ad’s headline be displayed?
Explanation:

Read the line and the query expanded to a broad-matched keyword in the account, “gardening books.” It means, “Gardening Books” is already added and is being triggered when “flower books” is searched. That’s why, added keyword i.e. “Gardening Books” will be fetched and added in the ad copy.

You can read more here: https://support.google.com/Google Ads/answer/2454041

Based on AdWords editorial and professional requirements, which headline is most likely to generate clicks?

QUESTION

Based on AdWords editorial and professional requirements, which headline is most likely to generate clicks?

“Free shipping on CuStOm Ts”

“Design Your Own T-shirt”

“Custom Tees, Click Here”

“We sell custom t-shirts!”

The correct answer is:

“Design Your Own T-shirt”

Based on AdWords editorial and professional requirements, which headline is most likely to generate clicks?
Explanations:

In order to provide a quality user experience, Google requires that all promotions meet high professional and editorial standards. The standard requirements for clarity, correct spelling, and use of capitalization and symbols apply to all ads.

Read more here: https://support.google.com/adwordspolicy/answer/6021546

One factor the AdWords system uses to calculate an ad’s actual cost-per-click (CPC) is the:

QUESTION

One factor the AdWords system uses to calculate an ad’s actual cost-per-click (CPC) is the:

cost-per-thousand impressions (CPM) of the ad showing one position lower on the page

maximum CPC bid of the ad showing in the #1 position on the page

location targeting of the ad showing one position lower on the page

maximum CPC bid of the ad showing one position lower on the page

The correct answer is:

maximum CPC bid of the ad showing one position lower on the page

One factor the AdWords system uses to calculate an ad’s actual cost-per-click (CPC) is the:
Explanation:

Your actual cost-per-click (actual CPC) is the final amount you’re charged for a click. You’re often charged less — sometimes much less — than your maximum cost-per-click (max. CPC) bid, which is the most you’ll typically be charged for a click. Actual CPC is often less than max. CPC because with the AdWords auction, the most you’ll pay is what’s minimally required to hold your ad position and any ad formats shown with your ad, such as sitelinks. Keep in mind that your actual CPC may exceed your max. CPC if, for example, you’ve enabled Enhanced CPC or if you’ve set a bid adjustment.

Which of the following is a way for an advertiser to monetize their app?

QUESTION

Which of the following is a way for an advertiser to monetize their app?

A) Charging for app downloads from the Apple iTunes or Google Play store

B) All of the listed answers are correct

C) In-app purchases

D) In-app ads

The correct answer is:

B) All of the listed answers are correct

Which of the following is a way for an advertiser to monetize their app?
Explanation:

Paid downloads, in-app ads and in-app purchases are three main ways to monetize an app.

Your average bid is US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale?

QUESTION

Your average bid is US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale?

US$13

US$11

US$12

US$14

The correct answer is:

US$13

Your average bid is US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale?
Explanations:

ECPC looks for ad auctions that are more likely to lead to sales, and then raises your Max. CPC bid up to 30% (after applying any bid adjustments that you’ve set) to compete harder for those clicks. If a click seems less likely to convert, then AdWords will lower your bid by as much as 100%.

Source

Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?

QUESTION

Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?

Optimize for clicks

Rotate evenly

Optimize for conversions

Rotate randomly

The correct answer is:

Rotate evenly

Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?
Explanation:

The rotate evenly setting delivers your ads more evenly into the ad auction. In general, rotating evenly allows ads with lower clickthrough rates and conversion rates to show more often, so this option could result in a lower average position or fewer clicks and conversions.

Read more here: https://support.google.com/adwords/answer/112876?hl=en

Which statement is true?

QUESTION

Which statement is true?

Ads with call extensions only let people call the business

Call extensions send people to a landing page with a phone number

Call-only ads are available exclusively on the Display Network

Call-only ads only let people call the business

The correct answer is:

Call-only ads only let people call the business

Which statement is true?
Explanations:

Call-only ads only appear on devices that can make phone calls, and the ads are designed to encourage people to call. All clicks on these ads send potential customers to call you from their smartphones.

Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?

QUESTION

Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?

Using 1 conversion code snippet with cross-account conversion tracking

Using multiple conversion code snippets with single-account conversion tracking

Combining the accounts for streamlined reporting

Setting up automated conversion rules for both accounts

The correct answer is:

Using 1 conversion code snippet with cross-account conversion tracking

Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?
Explanation:

With AdWords conversion tracking, you can see how effectively your ad clicks lead to valuable customer activity, such as website purchases, phone calls, app downloads, newsletter sign-ups, and more. Depending on the type of conversion you’re tracking, the setup process is different, so the first step in setting up conversion tracking is choosing a conversion source, or where your conversions come from. To use cross-account conversions, you’ll need to have more than one AdWords account and a manager account that’s linked to those accounts.

If you have multiple AdWords accounts, you can track conversions across all of those accounts—hundreds of accounts, if you’d like—using a single conversion code snippet (also called a “tag”). This is possible with cross-account conversion tracking.

Read more here: https://support.google.com/adwords/answer/3030657?hl=en

You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like:

QUESTION

You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like:

http://www.2ndpartytracker.com/keyword=751123&ad={creative}dogtreats

http://www.dogtreatseasytrackingdestinationURL.com

http://www.3rdpartytracker.com/rd?keyword=751123&ad={creative}&url=http%3A%2F%2Fwww.example.com%2Ftreats%3Fstyle%3Ddog

trackingkeyworddestinationURL=12345678987654321%dogtreatsredirect

The correct answer is:

http://www.3rdpartytracker.com/rd?keyword=751123&ad={creative}&url=http%3A%2F%2Fwww.example.com%2Ftreats%3Fstyle%3Ddog

You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like:
Explanation:

Ad and keyword tracking in AdWords relied on a destination URL that contained both your landing page URL and any tracking information you used. In July, we replaced the “Destination URL” field with two separate fields to make it easier to use tracking in your ads: One field for your ad’s final landing page URL, called “Final URL”, One field for tracking information, called “Tracking template”

Read more here: https://support.google.com/adwords/answer/6305348

The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which Google Ads feature would be most effective for preventing their search ads from appearing at night and on weekends?

QUESTION

The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which Google Ads feature would be most effective for preventing their search ads from appearing at night and on weekends?

Managed placements

Custom ad scheduling

Keyword Planner

Automatic bidding

The correct answer is:

Custom ad scheduling

The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which Google Ads feature would be most effective for preventing their search ads from appearing at night and on weekends?
Explanations:

For campaigns with “All features” enabled, you can use the ad schedule to: Specify certain hours or days of the week when you want your ads to show. Set bid adjustments to increase or decrease your bids for specific days and times. By default, your AdWords campaigns are set to “Show ads all days and hours.” This means your ads are eligible to appear throughout each calendar day. Keep in mind that if no one searches for your keywords at the specified time or day you scheduled, your ads are not going to show.

You may want your ad to show whenever a customer searches online. Or perhaps you only want to show your ad on certain days, or during business hours when you’re there to handle customer inquiries.

This article explains how ad scheduling works. You can use the ad schedule to:

Specify certain hours or days of the week when you want your ads to show.

Set bid adjustments to increase or decrease your bids for specific days and times.

By default, your AdWords campaigns are set to show ads “All day.” This means your ads are eligible to appear throughout each calendar day. Keep in mind that if no one searches for your keywords at the specified time or day you scheduled, your ads are not going to show.

You can read more here: https://support.google.com/adwords/answer/2404244

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