Jane uses AdWords to promote her online shoe store and her conversion rate has remained constant over the last year. While checking her web server logs for December, she notices she sometimes gets two clicks from the same IP address within a few minutes. The most likely cause of this is:

QUESTION

Jane uses AdWords to promote her online shoe store and her conversion rate has remained constant over the last year. While checking her web server logs for December, she notices she sometimes gets two clicks from the same IP address within a few minutes. The most likely cause of this is:

A) inaccurate web server log information.

B) automated software designed to click on her ads.

C) users who are comparison shopping for shoes.

D) users who click on an ad on the Google Display Network.

The correct answer is:

C) users who are comparison shopping for shoes.

Jane uses AdWords to promote her online shoe store and her conversion rate has remained constant over the last year. While checking her web server logs for December, she notices she sometimes gets two clicks from the same IP address within a few minutes. The most likely cause of this is:
Explanation: We will update later. sincerely thank

Given four Search campaigns that run out of daily budget, three can likely benefit from bidding or budget changes. Which is most likely configured effectively as is?

QUESTION

Given four Search campaigns that run out of daily budget, three can likely benefit from bidding or budget changes. Which is most likely configured effectively as is?

A) Branding campaign with set marketing budget, prioritizing current ad position over more clicks.

B) Unprofitable campaign, planning to scale up exposure if profitability can be achieved.

C) Branding campaign with set marketing budget, prioritizing more clicks over current ad position.

D) Profitable campaign, missing additional profitable conversions when budget limits exposure.

The correct answer is:

D) Profitable campaign, missing additional profitable conversions when budget limits exposure.

Given four Search campaigns that run out of daily budget, three can likely benefit from bidding or budget changes. Which is most likely configured effectively as is?
Explanation: We will update later. sincerely thank

Which is a benefit of linking a Google My Business account to an AdWords campaign?

QUESTION

Which is a benefit of linking a Google My Business account to an AdWords campaign?

A) Free organic search results for the advertiser’s business will be more likely to show on Google Maps.

B) Adding or updating addresses in Google My Business automatically updates validated addresses used for ads.

C) Geographical targeting automatically expands to include all regions.

D) Additional icon options are available for ads when using Google My Business.

The correct answer is:

B) Adding or updating addresses in Google My 

Which is a benefit of linking a Google My Business account to an AdWords campaign?
Explanation: We will update later. sincerely thank

An advertiser’s ad is not appearing in the Ad Preview and Diagnosis Tool when exact keywords are queried. Which action would help the advertiser to determine why the ad is not showing?

QUESTION

An advertiser’s ad is not appearing in the Ad Preview and Diagnosis Tool when exact keywords are queried. Which action would help the advertiser to determine why the ad is not showing?

A) Perform Google searches on the same keywords to build data points.

B) Run a keyword diagnosis for the keyword in question.

C) Use the Keyword Planner to include more variations of a given keyword.

D) View the Search terms report to determine the root cause.

The correct answer is:

B) Run a keyword diagnosis for the keyword in question.

An advertiser’s ad is not appearing in the Ad Preview and Diagnosis Tool when exact keywords are queried. Which action would help the advertiser to determine why the ad is not showing?
Explanation: We will update later. sincerely thank

A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?

QUESTION

A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?

A) The page on the site that displays only roses

B) The homepage that displays all five types of flowers

C) The “Contact Us” page of the site

D) The page on the site where users can register as “frequent shoppers”

The correct answer is:

A) The page on the site that displays only roses

A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?
Explanation: We will update later. sincerely thank

Which is a benefit linking a Google My Business account to an AdWords campaign?

QUESTION

Which is a benefit linking a Google My Business account to an AdWords campaign?

A) Geographical targeting automatically expands to include all regions

B) Additional icon options are available for ads when using Google My Business

C) Free organic search results for the advertiser’s business will be more likely to show on Google Maps

D) Adding or updating addresses in Google My Business automatically updates validated addresses used for ads.

The correct answer is:

D) Adding or updating addresses in Google My Business automatically updates validated addresses used for ads.

Which is a benefit linking a Google My Business account to an AdWords campaign?
Explanation: We will update later. sincerely thank

How does Conversion Optimizer determine the optimal cost-per-click (CPC) bid?

QUESTION

How does Conversion Optimizer determine the optimal cost-per-click (CPC) bid?

A) It uses your conversion history to bid higher when a conversion is more likely.

B) It sets CPC bids as one-tenth the current CPA bid setting.

C) It only allows CPC bids lower than the current CPA bid setting.

D) It bids a static CPC value based on current max. CPC settings.

The correct answer is:

A) It uses your conversion history to bid higher when a conversion is more likely.

How does Conversion Optimizer determine the optimal cost-per-click (CPC) bid?
Explanation: We will update later. sincerely thank

An advertiser gets more conversions from ads that appear to people in Paris. What should this advertiser do to try and increase the number of conversions?

QUESTION

An advertiser gets more conversions from ads that appear to people in Paris. What should this advertiser do to try and increase the number of conversions?

A) Change the zip code in the AdWords account.

B) Set a location bid adjustment.

C) Show ads only on the Search Network.

D) Set a language bid adjustment.

The correct answer is:

B) Set a location bid adjustment.

An advertiser gets more conversions from ads that appear to people in Paris. What should this advertiser do to try and increase the number of conversions?
Explanation: We will update later. sincerely thank

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