Creating multiple products groups within one ad group allows you to:

QUESTION

Creating multiple products groups within one ad group allows you to:

set different bid modifiers or negative keywords for your products

access a search term report for each product group

base each product group on a specific product attribute you choose

use a single maximum cost-per-click bid across your product inventory

The correct answer is:

base each product group on a specific product attribute you choose

Creating multiple products groups within one ad group allows you to:
Explanation:

This option will create one ad group and generate product groups based upon the product attribute you choose: Brand, Item ID, Custom label, Product type, or Google Product Category. You’ll also have the option to subdivide these product groups further by Item ID (unless you chose Item ID initially). This option may not be available for certain accounts.

Read more here: https://support.google.com/adwords/answer/6275304

Which Google Ads campaign settings should Sarah choose in order to sell products to California residents only?

QUESTION

Which Google Ads campaign settings should Sarah choose in order to sell products to California residents only?

Set either the country of sale to United States or location to California

Set the location to California only

Set both the country of sale to United States and location to California

Set the country of sale to United States only

The correct answer is:

Set the location to California only

Which Google Ads campaign settings should Sarah choose in order to sell products to California residents only?
Explanation:

With location option you can choose specific location to target your ads. You should choose both country and location to show ads on specific location.

Source

When preparing to submit a new data feed, you should:

QUESTION

When preparing to submit a new data feed, you should:

Submit a test data feed

Include all items in your inventory

Submit multiple feeds to process everything at once

Give all feeds the same name for consistency

The correct answer is:

Submit a test data feed

When preparing to submit a new data feed, you should:
Explanation:

The test data feed option allows you to debug your data feed by uploading it to Merchant Center without making these items available in the search results. With a test data feed, you can upload your data feed in order to check and fix feed errors as many times as you want. Once you are happy with the feed processing results, you can upload the same file as a normal feed.

Read more here: https://support.google.com/merchants/answer/1188998?hl=en

In Shopping campaigns, product groups are used to:

QUESTION

In Shopping campaigns, product groups are used to:

organize products within a data feed

create a list of keywords used to target Shopping ads to shoppers

bid on organized inventory in an ad group

bundle items sold as a package, like a camera and tripod stand

The correct answer is:

bid on organized inventory in an ad group

In Shopping campaigns, product groups are used to:
Explanation:

A way to organize your Google Merchant Center product inventory in a Shopping campaign within AdWords. You create product groups using attributes derived from your product data, available within AdWords. Then

Read more here: https://support.google.com/adwords/answer/3517331

True or false: Data feeds provide a list of your inventory with important product details in Google Merchant Center

QUESTION

True or false: Data feeds provide a list of your inventory with important product details in Google Merchant Center

True

False

The correct answer is:

True

True or false: Data feeds provide a list of your inventory with important product details in Google Merchant Center
Explanation:

Data feeds provide a list of your inventory with important product details in Google Merchant Center.

The details about your products that you submit to Google Merchant Center. Your product data is used to show dynamic ads and Shopping ads when you run an AdWords campaign. To send us your product data, you need to set up a feed for your product information in a Google Merchant Center account. Then link your Merchant Center account to AdWords.

Inside your product data, you’ll set attributes, such as “condition” and “availability,” to describe what the product is and the details of how you’re selling it. To help people on the web find your items more easily, it’s important to accurately describe your items using the available attributes.

Read more here: https://support.google.com/adwords/answer/2382952

Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Shopping ads?

QUESTION

Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Shopping ads?

Classify the products under the “holiday” Google Product Category

Use a custom label to denote items included in the holiday sale

Change the ‘brand’ attribute of sale items to “holiday”

Add “holiday sale” to the ‘Title’ attribute of all items

The correct answer is:

Use a custom label to denote items included in the holiday sale

Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Shopping ads?
Explanation:

In a Shopping campaign, you subdivide your products based on existing data from the category, brand, item ID, condition, product type, and custom label attributes. You can use custom labels if you want to subdivide the products in your campaign using values of your choosing. For example, you can use custom labels to indicate that products are seasonal, on clearance, best sellers, etc. These values can then be selected to use for monitoring, reporting, and bidding in your Shopping campaign.

Custom label attributes are only available for Shopping campaigns. For Display with dynamic remarketing campaigns, use the ‘adwords labels’ and ‘adwords grouping’ attributes.

Read more here: https://support.google.com/merchants/answer/188494?hl=en

You can use campaign priority to:

QUESTION

You can use campaign priority to:

edit maximum CPC bids, tracking templates, or custom parameters and destination URLs for non-subdivided product groups

promote certain product groups across all your campaigns

determine which campaign’s bid to use for a product when the same product is included in multiple campaigns

subdivide campaign products according to freely-assigned values with custom labels

The correct answer is:

determine which campaign’s bid to use for a product when the same product is included in multiple campaigns

You can use campaign priority to:
Explanation:

When you have the same product in multiple Shopping campaigns, you can determine which campaign should participate in the auction for that product with campaign priority. Your campaigns already have a priority: Low. But you can change this priority to Medium or High. These priorities determine the bid for any product that the campaigns share.

Read more here: https://support.google.com/adwords/answer/6275296?hl=en

Google Merchant center is used to:

QUESTION

Google Merchant center is used to:

Manage bidding for Shopping campaigns

Monitor the performance of Shopping campaigns

Submit product information

Host website images

The correct answer is:

Submit product information

Google Merchant center is used to:
Explanation:

Google Merchant Center is a tool that helps you upload your store and product data to Google and make it available to Google Shopping and other Google services.

Read more here: https://support.google.com/merchants/answer/188493?hl=en

True or false: Odell runs an online store selling outdoor gear, guns and hunting equipment, and a few tobacco products. Odell can advertise all of his products on Shopping ads.

QUESTION

True or false: Odell runs an online store selling outdoor gear, guns and hunting equipment, and a few tobacco products. Odell can advertise all of his products on Shopping ads.

True

False

The correct answer is:

False

True or false: Odell runs an online store selling outdoor gear, guns and hunting equipment, and a few tobacco products. Odell can advertise all of his products on Shopping ads.
Explanation:

Is False that Odell can advertise all of his products on Google Shopping. Actually Odell can NOT advertise all of his products on Google Shopping.

Google wants to help keep people safe both online and offline, so Google don’t allow the promotion of some products that cause damage, harm, or injury.

Examples of dangerous content: Recreational drugs (chemical or herbal); psychoactive substances; equipment to facilitate drug use; weapons, ammunition, explosive materials and fireworks; instructions for making explosives or other harmful products; tobacco products.

Read more here: https://support.google.com/merchants/answer/6149970

To help with your campaign strategy, you can use custom labels to:

QUESTION

To help with your campaign strategy, you can use custom labels to:

organize products by specific attributes

increase your product’s discoverability

discover your best-selling products

create a list of new keywords for your products

The correct answer is:

organize products by specific attributes

To help with your campaign strategy, you can use custom labels to:
Explanation:

You can use custom labels to Organise products by specific attributes to help with your campaign strategy.

Read more here: https://support.google.com/merchants/answer/7052112

1 2 3 6