The attribute ‘identifier exists’ and value ‘FALSE’ should be used for:

QUESTION

The attribute ‘identifier exists’ and value ‘FALSE’ should be used for:

Items as part of a bundle

Used electronics

New books for pre-order

Custom-made clothing

Related keyword:

The correct answer is:

Explanation

Explanation:

Unique product identifiers go beyond the id attribute to define the product you’re selling in the global marketplace. Common unique product identifiers include Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs), and brand names. Providing unique product identifiers, especially GTINs, can make your ads richer and easier for users to find. In the rare situation where your product has neither a GTIN nor MPN (for example, made-to-order or handmade items), set ‘identifier exists’ to ‘FALSE’ to indicate that you have no identifier for the product.

In the rare situation where your product has neither a GTIN nor MPN (for example, made-to-order or handmade items), set ‘identifier exists’ to ‘FALSE’ to indicate that you have no identifier for the product.

Read more here: https://support.google.com/merchants/answer/160161?hl=en

Unique product identifiers go beyond the id attribute to define the product you’re selling in the global marketplace. Common unique product identifiers include Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs), and brand names. Providing unique product identifiers, especially GTINs, can make your ads richer and easier for users to find.

This article explains the unique product identifiers you may have to provide, how to troubleshoot issues with your identifiers, and what to do if you don’t have them.

Used in primarily North America

Universal Product Code (UPC), also called GTIN-12 and UPC-A

12 numeric digits

A unique numerical identifier for commercial products that’s usually associated with a barcode printed on retail merchandise.

Used primarily outside of North America

European Article Number (EAN), also called GTIN-13

Typically 13 numeric digits (can occasionally be either eight or 14 numeric digits)

A unique numerical identifier for commercial products that’s usually associated with a barcode printed on retail merchandise.

Used only in Japan

Japanese Article Number (JAN), also called GTIN-13

8 or 13 numeric digits

A unique numerical identifier for commercial products that’s usually associated with a barcode printed on retail merchandise.

Used globally

International Standard Book Number (ISBN)

ISBN-10: 10 numeric digits (last digit may be “X” which represents the number “10”).

Note that this format was deprecated in 2007, and not all books can be represented using ISBN-10.

ISBN-13 (recommended): 13 numeric digits and typically starts with either 978 or 979

A unique numerical identifier for commercial books published since 1970 that can be found on the back of the book along with the barcode.

Used globally

The brand of the product

Used globally

Manufacturer Part Number (MPN)

Alphanumeric digits (various lengths)

The number which uniquely identifies the product to its manufacturer

Depending on the type of product you submit, you’ll submit different identifiers. For all your items, we recommend submitting all three attributes (gtinbrand, and mpn) to help boost ad performance and help users find your products.

Use the following set of rules to provide the correct identifiers for each of your products.

For all new products (which is submitted with the condition attribute) that have a GTIN assigned, submit the following attributes:

gtin

brand

mpn (recommended)

Some products don’t have a GTIN assigned, and so you don’t need to submit one. However, if the product does have a GTIN assigned and you don’t submit it, then the product could be disapproved.

For these products, submit the following attributes:

brand

mpn

Examples of products that may not have an assigned GTIN include:

Store brand products

Replacement parts

Original equipment manufacturer (OEM) parts or replacements for OEM parts

Custom-made products (e.g., custom t-shirts, art, and handmade goods)

Books released before ISBN was approved as an ISO standard in 1970

Vintage or antique products

Preorder products (using the condition attribute)

For products without a GTIN and brand nor mpn and brand, submit identifier_exists.

If the product has a clearly associated brand or manufacturer, submit the brand attribute.

However, you don’t need to submit the brand attribute if the product doesn’t have a clearly associated brand (e.g., movies, books, and music) or is a custom-made product (e.g., custom t-shirts, art, and handmade goods).

The correct answer is:

ISBN-13 (recommended):

The attribute ‘identifier exists’ and value ‘FALSE’ should be used for:
Explanation: We will update later. sincerely thank

You want to prevent your ads from appearing for certain search terms. How would you do it?

QUESTION

You want to prevent your ads from appearing for certain search terms. How would you do it?

Remove the related search terms from your product titles in your product data
Put shorter descriptions in your product data
Remove products from your product data
Add negative keywords to your campaign or ad

Related keyword:

The correct answer is:

Add negative keywords to your campaign or ad

You want to prevent your ads from appearing for certain search terms. How would you do it?
Explanation:

It’s important to add negative keywords to your campaigns to optimize your ads and reach only very targeted audience. Negative keywords can help you reach the most interested customers, reduce your costs, and increase your return on investment. When you add terms as negative keywords, your ad won’t show to people searching for those terms.
Source

A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match.

For example, when you add “free” as a negative keyword to your campaign or ad group, you tell AdWords not to show your ad for any search containing the term “free.” On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site’s content.

To maintain an active data feed, you must update the feed every:

QUESTION

To maintain an active data feed, you must update the feed every:

30 days

6 months

1 year

24 hours

Related keyword:

The correct answer is:

30 days

To maintain an active data feed, you must update the feed every:
Explanation:

Up-to-date product feeds with keyword-rich descriptions will entice users and keep your ads showing at the right moments, while inaccurate feeds can lead to product or account disapprovals. The best way to ensure this is to update your feed whenever you update your site. As a result, product feeds should be updated at least every 30 days.

Read more here: https://support.google.com/adwords/answer/6167192?hl=en

Consumers today don’t think twice about living in a multi-screen world. They just grab the screen that happens to be in front of them when they’re at home, in the office or on the go.

These constantly-connected moments are a great new opportunity for retailers. To take advantage of this evolving “digital shelf,” retailers must do three things:

Be there. Have a strong presence on the digital shelf at all times

Be relevant. Engage shoppers with the right details at the right moments

Be optimized. Make it easy for people to shop and buy

In this guide, we’ll show how Shopping campaigns can help you do all three. In all, we’ll offer best practices that can help you win over today’s constantly connected shoppers.

The digital shelf is a lot like the shelves you browse at any grocery store. The shopper has many choices, and presentation matters. You need to present your offerings with clear titles and accurate, up-to date information.

One key to winning at the digital shelf is to understand how you want to promote your inventory. Set yourself up for success with a well-maintained feed.

Title, description and image are the “big three” to focus on when planning your ads. Price aside, these three items have the most influence on whether or not a shopper clicks your ad.

Put the essential and relevant data right at the top.
Here are some tips for writing better titles and descriptions:

Match your titles and descriptions to the search queries on which your ad appears. If the user searches for “sunglasses,” make sure those words appear in the title. That kind of relevance gives customers the best possible experience and raises your chances of being matched to those queries in the future.

Start with straightforward titles and descriptions, then let your search terms report guide changes. Get rid of what doesn’t work and refine what does. For example, a title reading “Loafers Size 13” can be switched to “Size 13 Loafers” if you discover that most shoppers search for size ahead of shoe type.

Use keyword-rich titles but don’t stuff. Keyword stuffing is any attempt to raise relevance by repeating keywords needlessly. Forced repetition can harm your placement rather than improve it.

Watch out for truncation. The number of characters in your Shopping ad will depend on the ad unit being shown (usually between 50-70 characters). Leave yourself a safety buffer by using less than 50 characters in your titles.

Match your feed text to your site. Users are happier when the text on your landing page is a close match to the ad they clicked. If your ad reads “Acme 300B digital camera,” make sure that the phrase is on the landing page. When it comes to images, many of the same ideas apply: keep them simple, clear and relevant to the user’s search.

Tip

If there’s a big difference in how users are searching and your site’s product information, adjust the product text. Use the language that your customers tend to use when they search for the product.

A user who searched for a camera or sneakers is seeing exactly what they’re looking for.

Now here are two less effective images:

These images are too cluttered and complicated. Neither one is likely to make a user feel like clicking.

Make sure your images show the product clearly at high resolution: at least 800×800 pixels. Try testing different product angles and backgrounds to see what gets the best results.

Another important factor that leads to a strong ad is your Unique Product Identifier. It’s a very important aspect of a quality feed, so be sure that yours are present and correct.

Tip

Don’t use promotions, watermarks, packages, text or multiple products in your images. They clutter the image and draw attention away from the actual product. They will also get your ads disapproved.

Up-to-date product feeds with keyword-rich descriptions will entice users and keep your ads showing at the right moments, while inaccurate feeds can lead to product or account disapprovals. Check your feed summary and data quality in Google Merchant Center for these common pitfalls:

Your website URL isn’t verified:

Required attributes missing

Unknown “Google product category” values

Mismatched data between data feed and your website (usually price or availability)

Non-working destination URLs (ex. 404 errors)

All prices and product availability must match what’s on your website. The best way to ensure this is to update your feed whenever you update your site. As a result, product feeds should be updated at least every 30 days.

Tip

Have a limited-time sale, promotion or free shipping? Make sure that your feed displays the correct price and shipping during sales.

Once you’ve populated your data feed, you can later create groups that make sense for your business. That makes bidding and budgeting easier for all the products in your campaigns.

Tip

Do you sell retail products to different demographics? Consider using gender and age_group attributes to describe your inventory fully.

For categories that aren’t already in your existing taxonomy, use custom labels. They help you group products that share a theme—like bestsellers, seasonal products, promotions or profit margins—so you can manage and bid on them appropriately. You should assign a specific definition for each of the five custom labels and specify the possible values for each. Then, you use these custom labels consistently across the products in your data feed, assigning appropriate values to each product according to your own definition.

Here are examples of custom labels:

0

Seasonal

1

Promotions

2

Selling rate

3

Margins

4

Release year

Use case example: Store A has a back-to-school sale on backpacks, notebooks and crayons. Using the “Seasonal” custom label, the store can tag all three items as “Back to School” so they can be managed together.

When setting up your data feeds, you may run into issues such as feed processing, data quality and policy violations that prevent your products from appearing on Google. In this video, you will learn how to get your data feed into tip-top shape to show even more of your products online, making it easier for online shoppers to find what you’re selling.

Campaign priority should be used when:

QUESTION

Campaign priority should be used when:

You want to lower the bid for a product group

 You have multiple sales to promote within the same campaign

You want to separate your inventory by brand

You have multiple campaigns advertising the same products

Related keyword:

The correct answer is:

Explanation

Explanation:

Campaign Priority determines which products you want to get displayed from in case you have multiple Shopping campaigns running with similar products. In that case the deciding factor will not be a bid, but the campaign priority if you set it to High

Campaign priority is useful when you’re advertising the same product, for the same country, in multiple Shopping campaigns.

Read more here: https://support.google.com/adwords/answer/6275296?hl=en

Campaign priority is useful when you’re advertising the same product, for the same country, in multiple Shopping campaigns.

This article explains how campaign priority works and how to set it up for your Shopping campaigns.

To use the campaign priority setting, you first need to Create a Shopping campaign.

Remember campaign priority is only important if you have multiple Shopping campaigns that promote the same product.

When you have the same product in multiple Shopping campaigns, you can determine which campaign should participate in the auction for that product with campaign priority. Your campaigns already have a priority: Low. But you can change this priority to Medium or High. These priorities determine the bid for any product that the campaigns share.

Campaign priorities determine bids using these rules:

The highest priority campaign will bid. If one campaign has a higher priority than the others, the campaign with the higher priority will bid. For example, imagine 2 campaigns share a product. One campaign has a High priority, and the other has a Medium priority. The bid from the High priority campaign will be used, even if the bid in the Medium priority campaign is set to a larger amount.

Note about ad delivery: When you set a campaign to use the Standard delivery method, your budget will be spread evenly throughout the day. So to reserve funds for later in the day, a High priority campaign might not participate in an auction even if the budget is not yet exhausted. Instead a lower priority campaign that is not reserving funds might participate in the auction. Learn more about ad delivery.

If the highest priority campaign runs out of budget, the lower priority campaign bids. If the campaign with the highest priority runs out of budget, the next lower priority campaign will place the bid. Continuing with the previous example, when the budget for the High priority campaign is used up, the bid from the Medium priority campaign will be used.

Note about ad delivery: When you set a campaign to use the Standard delivery method, your budget will be spread evenly throughout the day. So to reserve funds for later in the day, a High priority campaign might not participate in an auction even if the budget is not yet exhausted. Instead a lower priority campaign that is not reserving funds might participate in the auction. Learn more about ad delivery.

Note about ad delivery: When you set a campaign to use the Standard delivery method, your budget will be spread evenly throughout the day. So to reserve funds for later in the day, a High priority campaign might not participate in an auction even if the budget is not yet exhausted. Instead a lower priority campaign that is not reserving funds might participate in the auction. Learn more about ad delivery.

When multiple campaigns have the same priority, the highest bid is used. If multiple campaigns all have the same priority, the campaign with the highest bid for that product will participate in the auction. For example, if 3 campaigns share the same product and have a Low priority, the highest bid from any of the 3 campaigns will be used.

Imagine that you’re starting a new Shopping campaign for the summer. One product in this campaign is sandals. Sandals are also listed in another campaign for footwear. You have a specific budget just for your summer campaign. So whenever sandals are shown, you want the bid to come from your summer campaign—not from your footwear campaign.

To make sure that the bid comes from the summer campaign, give the summer campaign a High campaign priority and give the footwear campaign a Low priority.

If the summer campaign runs out of budget, the bid for sandals will be determined by the footwear campaign.

The correct answer is:

When multiple campaigns have the same priority, the highest bid is used

Campaign priority should be used when:
Explanation: We will update later. sincerely thank

How are product groups used in Shopping campaigns?

QUESTION

How are product groups used in Shopping campaigns?

To bid on organized inventory in an ad group

To create a list of keywords used to target Product Listing Ads to shoppers

To bundle items sold as a package, like a camera and tripod stand

To organize products within a data feed

Related keyword:

The correct answer is:

Explanation

Explanation:

Inside a Shopping campaign’s ad group, you’ll work with your inventory to place bids using product groups instead of keywords. A product group is just a subset of your inventory that you define, and all the products inside it use the same bid.

Read more here: https://support.google.com/adwords/answer/6275317?hl=en

Inside a Shopping campaign’s ad group, you’ll work with your inventory to place bids using product groups instead of keywords. A product group is just a subset of your inventory that you define, and all the products inside it use the same bid.

This article covers how to create product groups, plus how to edit and remove them.

When you first create a Shopping campaign, you’ll have one ad group with one product group called “All products” that includes your entire inventory. We recommend that you split your inventory into smaller groups with subdivisions to make bidding more specific to your advertising goals.

You can subdivide up to 7 levels for each product group in any order you want. You can have a product group for all your products and bid the same amount for all of them. In the opposite way, you can also have smaller product groups organized by brand or product category. Keep in mind that you can’t set a bid on a product group that has been subdivided–you’ll set bids on the product groups without subdivisions.

Each ad group in a Shopping campaign can have up to 20,000 product groups.

Product groups can only be defined by these attributes provided in your product data in Google Merchant Center.

Item ID: Your identifier (id) for each product.

Brand: The name of the manufacturer of a product (Example: Google).

Category: An attribute based on the Google product taxonomy. Example of a category string: Apparel & Accessories > Clothing > Dresses. In your product data, the “>” characters define the hierarchical levels in the product category that you’ll be able to use for subdividing product groups. If you don’t submit the category, we might assign one for you. There may be cases where Google refines the category further after it’s been submitted. Though we do our best, some products may be miscategorized. You can only subdivide by category when you target these countries: the US, the UK, Australia, Germany, France, Japan, Italy, the Netherlands, Brazil, Norway, Sweden, and Turkey.

Product type: An attribute assigned by you based on your categorization. Example of a product type string: Home & Garden > Kitchen & Dining > Kitchen Appliances > Refrigerators. In your product data, the “>” characters define the hierarchical levels in the product type that you’ll be able to use for subdividing product groups.

Custom labels: You can create up to five custom labels in your product data (Example of label values: seasonal, bestseller).

Condition: The state of a product (new, used, and refurbished).

Channel: Where your products are sold, either “Local” in a physical store or “Online” through an e-commerce store.

Channel exclusivity: Whether your products are sold locally, online, or through both channels.

The correct answer is:

Channel exclusivity

How are product groups used in Shopping campaigns?
Explanation: We will update later. sincerely thank

What should Brian take into account when optimizing the title attribute for his new line of bicycles?

QUESTION

What should Brian take into account when optimizing the title attribute for his new line of bicycles?

Add additional keywords at the end of the title

Include brand, size, and color at the beginning of the title

Use special characters such as exclamation points

Include the bike style name only

Related keyword:

The correct answer is:

What should Brian take into account when optimizing the title attribute for his new line of bicycles?
Explanations:

Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping?

QUESTION

Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping?

Classify the products under the “holiday” Google Product Category

Use a custom label to denote items included in the holiday sale

Change the ‘brand’ attribute of sale items to “holiday”

Add “holiday sale” to the ‘Title’ attribute of all items

The correct answer is:

Use a custom label to denote items included in the holiday sale

Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping?
Explanation: We will update later. sincerely thank

Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should:

QUESTION

Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should:

Include bundled accessories in the product image

Change the price on the ad to be lower than the actual price

Use promotional text to highlight any deals

Include her store name on all watch images

The correct answer is:

Use promotional text to highlight any deals

Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should:
Explanation: We will update later. sincerely thank

Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin,’ ‘mpn,’ and ‘brand’ is valid?

QUESTION

 
Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin,’ ‘mpn,’ and ‘brand’ is valid?

Only mpn is required

Only brand is required

gtin and brand are required, and mpn is recommended

gtin and mpn are required, and brand is recommended

or

Two identifiers from ‘gtin,’ ‘mpn,’ and ‘brand’ must be used

Only ‘mpn’ is required

Broth ‘gtin’ and ‘mpn’ must be included

Only ‘brand’ is required

Related keyword:

The correct answer is:

Explanation

Explanation:

For any items with ‘new’ condition and GTINs assigned by the manufacturer, submit unique product identifiers using these attributes:

‘gtin’ required

‘brand’ required

‘mpn’ recommended

Read more here: https://support.google.com/merchants/answer/160161?hl=en

Unique product identifiers go beyond the id attribute to define the product you’re selling in the global marketplace. Common unique product identifiers include Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs), and brand names. Providing unique product identifiers, especially GTINs, can make your ads richer and easier for users to find.

This article explains the unique product identifiers you may have to provide, how to troubleshoot issues with your identifiers, and what to do if you don’t have them.

Depending on the type of product you submit, you’ll submit different identifiers. For all your items, we recommend submitting all three attributes (gtinbrand, and mpn) to help boost ad performance and help users find your products.

Use the following set of rules to provide the correct identifiers for each of your products.

Some products don’t have a GTIN assigned, and so you don’t need to submit one. However, if the product does have a GTIN assigned and you don’t submit it, then the product could be disapproved.

For products without a GTIN and brand nor mpn and brand, submit identifier_exists.

If the product has a clearly associated brand or manufacturer, submit the brand attribute.

The correct answer is:

Explanation

Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin,’ ‘mpn,’ and ‘brand’ is valid?
Explanation: We will update later. sincerely thank

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