Which can be done in YouTube Analytics?

QUESTION

Which can be done in YouTube Analytics?

Check the conversion volume

Check engagement reports

Check the count of TrueView earned actions

Create remarketing lists

The correct answer is:

Check engagement reports

Which can be done in YouTube Analytics?
Explanation:

Learn more about the performance of your videos with YouTube Analytics. You’ll get lots of data on your channel and videos through different reports (Views, Traffic Sources, Demographics and more.). In “Performance and engagement”, you can see a visual summary of the actions taken by people after watching this video. Specifically, this report includes your video’s views, likes, shares and subscriptions as a result of people watching this video.

Source

What does linking a Google Ads account to a YouTube account let an advertiser do?

QUESTION

What does linking a Google Ads account to a YouTube account let an advertiser do?

Access more video reporting metrics.

All of the listed answers are correct.

Create a remarketing list.

Create call-to-action (CTA) overlays.

The correct answer is:

All of the listed answers are correct.

What does linking a Google Ads account to a YouTube account let an advertiser do?
Explanation:

By linking a YouTube channel to an AdWords account, you can access additional video view statistics, call-to-action (CTA) overlays, and remarketing and engagement statistics such as earned views.

Read more here: https://support.google.com/adwords/answer/3063482?hl=en

A TrueView video discovery ad needs to be:

QUESTION

A TrueView video discovery ad needs to be:

There isn’t a time limit

about 2 minutes

less than 30 seconds

more than 30 seconds

The correct answer is:

There isn’t a time limit

A TrueView video discovery ad needs to be:
Explanation:

Video discovery ad consists of a thumbnail image from your video with some text. While the exact size and appearance of the ad may vary depending on where it appears, video discovery ads always invite people to click to watch the video. The video then plays on the YouTube Watch page or on your channel page.

Source

Your ad consists of a thumbnail image from your video with some text. While the exact size and appearance of the ad may vary depending on where it appears, video discovery ads always invite people to click to watch the video. The video then plays on the YouTube Watch page or on your channel page. You’ll be charged only when viewers choose to watch your ad by clicking the thumbnail.
Rea more here: https://support.google.com/partners/answer/2375464

Linking a YouTube channel to a Google Ads account lets you:

QUESTION

Linking a YouTube channel to a Google Ads account lets you:

manage multiple channels from one Google account

use brand accounts to manage many YouTube channels at once or to manage multiple Google Accounts

manage one channel from one Google account

manage one channel from one Google account and let multiple people manage a channel

The correct answer is:

use brand accounts to manage many YouTube channels at once or to manage multiple Google Accounts

Linking a YouTube channel to a Google Ads account lets you:
Explanation:

You can link more than one AdWords account to your YouTube channel and vice versa. You can’t link a YouTube channel to AdWords if a channel has no public uploads and less than 10 subscribers.
Read more here: https://support.google.com/youtube/answer/3063482

Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally! What Google tool could he use to get insight into trends and popularity of products across the U.S.?

QUESTION

Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally!

What Google tool could he use to get insight into trends and popularity of products across the U.S.?

Google Correlate

Google Surveys

Google Trends

Google Shopping Insights

The correct answer is:

Google Shopping Insights

Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally! What Google tool could he use to get insight into trends and popularity of products across the U.S.?
Explanation:

Use Google Shopping Insights to understand consumer awareness and mindshare for a product, from national down to city-level insights; Insights is currently available for the US market only.

Measure interest:

See that consumer interest! Use the tool to measure interest at a national, regional, and city level.

At a local level, Cate could use the tool to see what’s of interest to consumers near her storefront.

Compare demand:

And here is demand, which you can elect to compare across geographies, time, and device context.

For Cate, by discovering local demand for certain beauty products, she can make better merchandising and promotion decisions!

Get ideas:

What about getting ideas for local promotions and investments between mobile and desktop? With Google Shopping Insights, you can do it all.

For example, finding out that most of her target audience shops via mobile may suggest that Cate ramp up her mobile promotion strategy.

Read more here:

Open>> https://academy.exceedlms.com

Course: Google Ads Video

Topic: Understand your audience better

A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s Director app. Which app feature best supports his need?

QUESTION

A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s Director app.

Which app feature best supports his need?

The app is available at no cost to him or any businesses — big or small.

It’s mobile-friendly, so he can easily create his video footage on the go.

It helps connect him with local filmmakers for hire.

It offers 100+ ready-to-go video templates designed for a variety of businesses, including his.

The correct answer is:

It offers 100+ ready-to-go video templates designed for a variety of businesses, including his.

A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s Director app. Which app feature best supports his need?
Explanation:

Open>> https://academy.exceedlms.com

Course: AdWords Video Certification

Topic: Start developing content on YouTube

In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?

QUESTION

In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings.

What strategy should she adopt to optimize her campaign’s view rates?

Take it easy — to start, simply go with the default targeting settings while getting used to running an AdWords video campaign.

Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.

Maximize for success — take advantage of each setting to narrow things down based on the insights you’ve uncovered on your ideal audience.

Use what you know — adjust the settings to mimic those used for a prior successful video campaign.

The correct answer is:

Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.

In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?
Explanation: We will update later. sincerely thank

When is someone added to an advertiser’s video remarketing list?

QUESTION

When is someone added to an advertiser’s video remarketing list?

A) When she clicks the ad

B) When she purchases something from the advertiser’s website

C) When she views the ad for the second time

D) When she views the ad

The correct answer is:

D) When she views the ad

When is someone added to an advertiser’s video remarketing list?
Explanation:

The person cannot be added in the remarketing list until any action taken. Remarketing lists are created by linking your YouTube account to your AdWords account. Once you link accounts, you can create remarketing lists that reach people who have done the following YouTube-related actions:

People who watch any of your videos

People who take an action (like, dislike, comment, or share) on any of your videos

People who view your video as a TrueView video ad

People who visit or subscribe to your YouTube channel

Subscribed to a channel

Viewed certain video(s)

Viewed certain video(s) as ad(s)

Read more here: https://support.google.com/adwords/answer/2545661

What is masthead billing based on?

QUESTION

What is masthead billing based on?

Impressions

A flat daily fee

Impressions and clicks

Clicks

The correct answer is:

A flat daily fee

What is masthead billing based on?
Explanation:

As an advertiser or ad agency, you can buy placements on a reservation basis–instead of through the AdWords auction–when you want to pay based on the number of impressions (also known as cost-per-thousand impressions) or per day (cost-per-day). Reservation campaigns also let you buy impressions at a fixed rate.
Read more here: https://support.google.com/partners/answer/6030919?hl=en

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