Which is the best tip for optimizing a TrueView video for viewer engagement?

QUESTION

Which is the best tip for optimizing a TrueView video for viewer engagement?

Look at engagement rate for targeting and focus on the methods with the highest view through rate

Add exclusions to the campaign

Run both an in-stream and a video discovery version of the ad

Increase each target group’s bid by 100%

The correct answer is:

Look at engagement rate for targeting and focus on the methods with the highest view through rate

Which is the best tip for optimizing a TrueView video for viewer engagement?
Explanation:

Video ads provide a range of viewer actions that can be measured and tracked so you can better achieve your advertising goals. For example:

If you find that your video ad’s view rate is lower than ads in your other campaigns, you can adjust your campaigns for a higher view rate.

If your cost-per-view (CPV) is higher than your target CPV and you’re willing to reach a broader audience, try adjusting to a lower CPV.

If you’re not achieving your clickthrough rate (CTR) or CPV goals (and are paying much less), you can consider increasing your CPV or CTR.

Read more here: https://support.google.com/adwords/answer/3013684

What percentage of video views on YouTube come from mobile devices?

QUESTION

What percentage of video views on YouTube come from mobile devices?

More than 60%

More than 75%

Almost 15%

Almost 25%

The correct answer is:

More than 60%

What percentage of video views on YouTube come from mobile devices?
Explanation:

Between the end of 2013 and the end of 2014, the amount of time that people spent watching video on the Internet grew 38.5%. Every month, more than 1 billion people watch more than 6 billion hours of YouTube video. In addition, more than half of YouTube video views come from mobile devices.
This represents a lot of potential customers, both at home and on the go. And you can decide where and when a video ad shows, and which potential customers see it.
Read more here: https://support.google.com/partners/answer/6052202

Percentage of video views from mobile devices is growing constantly. Latest reports show more than 60% already.

Source

An advertiser can:

QUESTION

An advertiser can:

remarket video ads from the Google Search Network on the Google Display Network

target viewers who are watching competitors’ ads on YouTube

optimize remarketing by raising bids on topics or channels that generate the greatest ad response

combine an AdWords remarketing list with a video remarketing list

The correct answer is:

optimize remarketing by raising bids on topics or channels that generate the greatest ad response

An advertiser can:
Explanations:

you can optimize your remarketing campaign based on performance metrics. For example, raise bids on specific topics or channels that generate the greatest ad response.

Source

Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?

QUESTION

Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product.

What Google tool could he use to gain this insight quickly?

Google Shopping Insights

Google Trends

Google Correlate

Google Surveys

The correct answer is:

Google Surveys

Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?
Explanation:

Use Google Surveys to:

Probe for audience thoughts on existing or past campaigns

Test consumer insights

Uncover customer mindsets

Read more here:

Open>> https://academy.exceedlms.com

Course: AdWords Video Certification

Topic: Understand your audience better

Which is a best practice for a successful TrueView in-stream ad?

QUESTION

Which is a best practice for a successful TrueView in-stream ad?

Add a frequency cap

All of the listed answers are correct

Include a strong call-to-action so the viewer knows what to do

Use at least 3 types of targeting to find out which performs best

The correct answer is:

All of the listed answers are correct

Which is a best practice for a successful TrueView in-stream ad?
Explanation:

Al answers are correct. However Use at least 3 targeting is less important than adding strong CTA. Maybe that is a reason why many tutorials propose the 2 answer as a correct. But for google a correct is “all answers” and we should agree that all these features could be considered as a good practice. Still their impact is strongly different.

Have a clear call-to-action within your ad, and select colors and fonts to match your brand.

Read more here: https://support.google.com/partners/answer/2375498?hl=en

A client who wants to advertise before, during, or after popular videos on the Display Network should:

QUESTION

A client who wants to advertise before, during, or after popular videos on the Display Network should:

create a video ad campaign

add a call-to-action (CTA) overlay to video ads

add the keyword “video” to relevant campaigns

bundle display ads for each target audience

The correct answer is:

create a video ad campaign

A client who wants to advertise before, during, or after popular videos on the Display Network should:
Explanations:

Your video ad plays before, during, or after other videos. After 5 seconds, the viewer has an option to skip the ad. Viewers see videos they’re curious about, and you get more views from an audience you know is interested. Because you choose what you want to pay for a view, you get the right audience at the right price. Unlike cost-per-impression (CPM) pricing, you won’t need to pay every time your ad is shown.

TrueView video ads under video campaigns give viewers control over which advertisers’ messages they want to see and when. Use this format when you want your video ad to appear before, during, or after other videos on YouTube and the Display Network.

Read more here: https://support.google.com/partners/answer/6052202

In which TrueView format(s) can an advertiser use a companion banner?

QUESTION

In which TrueView format(s) can an advertiser use a companion banner?

In-stream and in-display

All of the listed answers are incorrect

In-stream

In-display

The correct answer is:

In-stream

In which TrueView format(s) can an advertiser use a companion banner?
Explanation:

Companion banner is a clickable thumbnail image that accompanies a TrueView in-stream ad. On a YouTube page, it appears next to the ad, in the top right corner (on a desktop computer). Companion banners are optional. They’re also displayed only in certain cases, for example, in the context of a YouTube watch page. They don’t show on embedded players, connected TVs, or game consoles.

Source

A clickable thumbnail image that accompanies a TrueView in-stream ad. On a YouTube page, it appears next to the ad, in the top right corner (on a desktop computer).

Read more here: https://support.google.com/partners/answer/6293542?hl=en

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