Which of the following metrics would most strongly suggest a poorly performing website?

QUESTION

Which of the following metrics would most strongly suggest a poorly performing website?

Bounce Rate > 90%

Bounce Rate < 90%

% New Visits > 90%

Session Duration > 5 minutes

Sooner or later, the topic of bounce rate will come up. It may be at the beginning of a client engagement, or even months in. But at some point, even when you least expect it, your client will see the metric on a report you’ve prepared and they’ll have questions. Lots of them.
Source

The correct answer is:

Bounce Rate > 90%

Which of the following metrics would most strongly suggest a poorly performing website?
Explanation: We will update later. sincerely thank

Views can include website data from before the view was created.

QUESTION

Views can include website data from before the view was created.

False

True

The correct answer is:

False

Views can include website data from before the view was created.
Explanation:

A reporting view is the level in an Analytics account where you can access reports and analysis tools. Analytics automatically creates one unfiltered view for every property in your account, but you can set up multiple views on a single property. Any data you send to an Analytics property automatically appears in all views associated with that property.
Read more here: https://support.google.com/analytics/answer/2649553

A reporting view is the level in an Analytics account where you can access reports and analysis tools.

Analytics automatically creates one unfiltered view for every property in your account, but you can set up multiple views on a single property. Any data you send to an Analytics property automatically appears in all views associated with that property. For example, if you collect data from two websites and send it to one property, then data from both websites appears in all reporting views on that property. This is also true for web and app data. If you collect data from a mobile app and from a website, and both your SDK and your tracking code send data to one property in your Analytics account, all data (both web and app hits) appear in all reporting views associated with that property.

You can use filters to customize views and see only a subset of data in your reports. You might, for example, have one view to filter out all internal traffic, and another to include only activity from a specific website directory or subdomain. If you send web and app data to the same property, you might want want to use filters to exclude web or app data from specific views. Other Analytics reporting tools, like Goals, Segments, and Alerts are all applied to individual views. You can also restrict user access to specific views so you can control who sees what data.

We recommend that you don’t delete or add filters to your original view. When you delete a view, that particular historical perspective of the data is gone. When you add filters to a view, the data you exclude is unavailable. To preserve all your original data and also control the specific perspectives of that data, create a copy of your original view or set up additional views and customize each one to meet your reporting goals.

When you create a view, you can choose between an app view and a web view. These two view types give you a slightly different analysis experience, but are otherwise the same. For example, app views give you some reports that aren’t available in web views, like Crashes and Exceptions and the Google Play reports and web views give you Site Content reports.

Both types of views can display any data you send to your property, regardless of how you collect those hits. For example, you can see web data in your app views and app data in your web views.

If you’re only collecting and sending one type of data to Google, we recommend using views that will give you the best analysis experience. For example, if you only collect data from mobile apps, select app when you create a view and if you only collect data from websites, select web.

What Remarketing audiences cannot be defined by default? Users who visited a specific page on a website Users who visited a physical store Users who speak a particular language Users who played a video on a website

QUESTION

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

Channel Groupings

Multi-Channel Funnels

Conversion tracking

Attribution modeling

The correct answer is:

Attribution modeling

What Remarketing audiences cannot be defined by default? Users who visited a specific page on a website Users who visited a physical store Users who speak a particular language Users who played a video on a website
Explanation:

An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.

Read more here: https://support.google.com/analytics/answer/1662518

Which of these criteria CANNOT be used to create a Custom Segment?

QUESTION

Which of these criteria CANNOT be used to create a Custom Segment?

Dimensions

Sequences of user actions

Metrics

Ad type

The correct answer is:

Ad type

Which of these criteria CANNOT be used to create a Custom Segment?
Explanation:

he segment builder lets you create the component filters of a segment based on Analytics dimensions and metrics. You choose a dimension or metric, a comparative operator, and you enter a value to set the condition for the filter. In many cases, you can also choose the scope of the data (hit, session, user).
Read more here: https://support.google.com/analytics/answer/3124493

What scope would you apply for a Custom Dimension that collects data for users who log in to your website?

QUESTION

What scope would you apply for a Custom Dimension that collects data for users who log in to your website?

Session

Hit

Product

User

The correct answer is:

User

What scope would you apply for a Custom Dimension that collects data for users who log in to your website?
Explanation:

When a user is known to your website or application, you should send an ID representing that user with all of your Analytics hits, such as pageviews, events, ecommerce transactions, etc., using the userId field.
Read more here: https://support.google.com/analytics/answer/6205850

User-level scope allows you to conveniently group all of a user’s component sessions and hits by a single value. It is ideal for values that don’t change often for a particular use.

Read more here: https://support.google.com/analytics/answer/2709828#example-user

Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

QUESTION

Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

Cohort Analysis report

Active Users report

User Explorer report

Users Flow report

The correct answer is:

Active Users report

Explanation:

The metrics in the Active Users Report are relative to the last day in the date range you are using for the report.

Read more here: https://support.google.com/analytics/answer/6171863

The correct answer is:

Active Users report

Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
Explanation: We will update later. sincerely thank

Assigning a value to a Google Analytics Goal allows you to do which of the following?

QUESTION

Assigning a value to a Google Analytics Goal allows you to do which of the following?

Analyze the conversion funnel on your website.

Track actual revenue from your conversions

Compare goal conversions and measure changes and improvements to your site

Track real-time revenue for your business

The correct answer is:

Compare goal conversions and measure changes and improvements to your site

Assigning a value to a Google Analytics Goal allows you to do which of the following?
Explanation:

Assigning a monetary value to a goal gives you a way to compare conversions and measure changes and improvements to your site or app. All goal types except Smart Goals let you assign a value during the setup process. There are special considerations when setting up an Event goal or a goal that involves Ecommerce Tracking.
Read more here: https://support.google.com/analytics/answer/1032415?hl=en

Which reports require you to activate advertising features?

QUESTION

Which reports require you to activate Advertising Features?

Cohort Analysis reports

Real-time reports

Demographics and Interests reports

Geo reports

The correct answer is:

Demographics and Interests reports

Which reports require you to activate advertising features?
Explanation:

To make the Demographics and Interests data available in Analytics, you need to update Analytics to support Advertising Reporting Features and enable the Demographics and Interests reports.  When you enable Advertising Reporting Features, you allow Analytics to collect additional information from the DoubleClick cookie (web activity) and from Device Advertising IDs (app activity).

Read more here: https://support.google.com/analytics/answer/2819948

By default, which of these is NOT considered a “medium” in Google Analytics?

QUESTION

By default, which of these is NOT considered a “medium” in Google Analytics?

google

organic

referral

cpc

The correct answer is:

google

By default, which of these is NOT considered a “medium” in Google Analytics?
Explanation:

There are only 3 default medium in Google Analytics i.e Organic, Referral and None.
Google Analytics detects three mediums without any customization.

The first default medium is “organic.” It represents traffic that comes from organic, or unpaid, search results.

Another default medium is “referral.” Any traffic that comes to your site from another website that’s not a search engine will show up in your reports as a “referral.”

The final default medium is “(none).” This medium is applied only for users that come directly to your site by either typing your URL into a browser or clicking on a bookmark. In your reports, you will see these users have a source of “direct” and a medium of “(none).”

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