Which of the following is an accurate definition of what a content marketing campaign involves?

QUESTION

Which of the following is an accurate definition of what a content marketing campaign involves?

Creating and posting content ad-hoc when you have the time

The creation of time-sensitive content that can be published through various channels

Regularly emailing customers with news about a business’s products or services

The creation and promotion of online materials with the goal of increasing interest in a product or service

The correct answer is:

The creation and promotion of online materials with the goal of increasing interest in a product or service

Which of the following is an accurate definition of what a content marketing campaign involves?
Explanation: We will update later. sincerely thank

When making video content for your display ads, what is most important to ensure?

QUESTION

When making video content for your display ads, what is most important to ensure?

Videos are entertaining, long and include a CTA

Videos are relevant, short and include a CTA

Videos are relevant, long and include a URL

Videos are short, informative and include a phone number

The correct answer is:

Videos are relevant, short and include a CTA

When making video content for your display ads, what is most important to ensure?
Explanation: We will update later. sincerely thank

Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?

QUESTION

Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?

The business has a mobile app instead of a website

The site include business phone numbers

The site works on different mobile devices

The site does not include any videos so it loads quickly

The correct answer is:

The site works on different mobile devices

Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?
Explanation: We will update later. sincerely thank

When it comes to optimising your website’s SEO for mobile users, which of the following is a crucial factor to keep in mind?

QUESTION

When it comes to optimising your website’s SEO for mobile users, which of the following is a crucial factor to keep in mind?

Short content and fewer images

Performance and usability

Usability and short content

Less video content

The correct answer is:

Performance and usability

When it comes to optimising your website’s SEO for mobile users, which of the following is a crucial factor to keep in mind?
Explanation: We will update later. sincerely thank

What does responsive design mean?

QUESTION

What does responsive design mean?

Your visitors can manually adjust the size of your website

Your website will adapt to suit whichever device it is being viewed on

Your customers can provide feedback on the design of your site

Your website will respond to clicks faster

The correct answer is:

Your website will adapt to suit whichever device it is being viewed on

What does responsive design mean?
Explanation: We will update later. sincerely thank

Which of the following is a pitfall when using social media for business?

QUESTION

Which of the following is a pitfall when using social media for business?

2-way conversation with customers

Not being present on every social media platform

Not having the resources to respond to comments and questions in a timely manner

Spending too much time reviewing social media analytics

The correct answer is:

Not having the resources to respond to comments and questions in a timely manner

Which of the following is a pitfall when using social media for business?
Explanation: We will update later. sincerely thank

What can social media analytics tools help you measure when assessing campaign results?

QUESTION

What can social media analytics tools help you measure when assessing campaign results?

Whether the campaign was more successful than your competitors

Whether the visitors liked the social campaigns or not

Whether a visitor called the store after seeing a social post

Whether the visitor clicked on a paid ad or organic listing

The correct answer is:

Whether the visitor clicked on a paid ad or organic listing

What can social media analytics tools help you measure when assessing campaign results?
Explanation: We will update later. sincerely thank

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