A Social Media Manager for Athene Suites Hotels has gathered hundreds of vacation photos submitted by followers of the organization’s Instagram account. The best of these photos will be posted on the channel in an upcoming campaign that celebrates customers. Which term best describes these photos:

QUESTION

A Social Media Manager for Athene Suites Hotels has gathered hundreds of vacation photos submitted by followers of the organization’s Instagram account. The best of these photos will be posted on the channel in an upcoming campaign that celebrates customers. Which term best describes these photos:

Follower Based Content

Audience curated images

User-generated content

Visually Curated Media

User-discovered Media

The correct answer is:

A Social Media Manager for Athene Suites Hotels has gathered hundreds of vacation photos submitted by followers of the organization’s Instagram account. The best of these photos will be posted on the channel in an upcoming campaign that celebrates customers. Which term best describes these photos:
Explanation: We will update later. sincerely thank

In order to track conversions for your content performance accurately, you’ll want to measure downloads attributable to visitors coming from social media channels. You can do this by configuring custom ____________ in Google Analytics. These will track the source of the visitors who complete an action, giving you a clear picture of the impact your social media activity is having on lead generation.

QUESTION

In order to track conversions for your content performance accurately, you’ll want to measure downloads attributable to visitors coming from social media channels. You can do this by configuring custom ____________ in Google Analytics. These will track the source of the visitors who complete an action, giving you a clear picture of the impact your social media activity is having on lead generation.

UTM parameters

Conversion trackers

None of these

Target parameters

Visitor trackers

The correct answer is:

UTM parameters

In order to track conversions for your content performance accurately, you’ll want to measure downloads attributable to visitors coming from social media channels. You can do this by configuring custom ____________ in Google Analytics. These will track the source of the visitors who complete an action, giving you a clear picture of the impact your social media activity is having on lead generation.
Explanation: We will update later. sincerely thank

Let’s say you’re looking to increase the visibility of your company blog. What, in addition to SEO tactics, could you do to make it easy for people to organically find your previously published posts?

QUESTION

Let’s say you’re looking to increase the visibility of your company blog. What, in addition to SEO tactics, could you do to make it easy for people to organically find your previously published posts?

None of these

Paid Boost via Google AdWords for underperforming posts

Embed pixels into all old blog posts

Link internally to previously published blog posts

Email a blog link to all captured leads

Hire a skywriter and graffiti artist

Republish old articles with different headlines

The correct answer is:

Let’s say you’re looking to increase the visibility of your company blog. What, in addition to SEO tactics, could you do to make it easy for people to organically find your previously published posts?
Explanation: We will update later. sincerely thank

When broadcasting live on social, keep in mind that the best broadcasts are ones that feel like a conversation between brand and viewer. Unlike other forms of social video, you’ll get more views and engagement if your video ________________.

QUESTION

When broadcasting live on social, keep in mind that the best broadcasts are ones that feel like a conversation between brand and viewer. Unlike other forms of social video, you’ll get more views and engagement if your video ________________.

is longer and repeats key points.

is full of interesting transitions and editing techniques.

uses unusual lighting and sound effects.

includes a pdf attachment with details from the broadcast.

is short and action packed.

The correct answer is:

When broadcasting live on social, keep in mind that the best broadcasts are ones that feel like a conversation between brand and viewer. Unlike other forms of social video, you’ll get more views and engagement if your video ________________.
Explanation: We will update later. sincerely thank

Let’s say you’re a Social Marketer, and you’re about to start curating content for your organization. You’re looking for tools that will help make this job more efficient and effective. Which of the following is NOT a feature you would generally look for in such a tool?

QUESTION

Let’s say you’re a Social Marketer, and you’re about to start curating content for your organization. You’re looking for tools that will help make this job more efficient and effective. Which of the following is NOT a feature you would generally look for in such a tool?

List of topics to avoid sharing

Search for popular articles that are trending on social

Provides content insights into what’s performing best in your industry

Search for relevant conversations happening on Twitter

Receive lists of content and Twitter Influencers

The correct answer is:

Let’s say you’re a Social Marketer, and you’re about to start curating content for your organization. You’re looking for tools that will help make this job more efficient and effective. Which of the following is NOT a feature you would generally look for in such a tool?
Explanation: We will update later. sincerely thank

A practical benefit of ________________is that it requires little in the way of resources which can be helpful for organizations that don’t have a dedicated content team, but that still want to position themselves as trusted advisors in their industry.

QUESTION

A practical benefit of ________________is that it requires little in the way of resources which can be helpful for organizations that don’t have a dedicated content team, but that still want to position themselves as trusted advisors in their industry.

Amplified Content

Created Content

Promoted Content

Curated Content

Auto-Generated Content

Verified Content

The correct answer is:

A practical benefit of ________________is that it requires little in the way of resources which can be helpful for organizations that don’t have a dedicated content team, but that still want to position themselves as trusted advisors in their industry.
Explanation: We will update later. sincerely thank

Why is it important to take sentiment into account when looking at the Conversation Rate of a social media post?

QUESTION

Why is it important to take sentiment into account when looking at the Conversation Rate of a social media post?

A post’s Conversation Rate can be high because it has received a large number of negative comments

Sentiment is the dividend in the Conversation Rate formula

Sentiment analytics are how you get from a Conversion Rate to a Conversation Rate

So the data being interpreted is unbiased by emotion and not open to interpretation

Sentiment is not related to Conversation Rate

The correct answer is:

Why is it important to take sentiment into account when looking at the Conversation Rate of a social media post?
Explanation: We will update later. sincerely thank

On Snapchat, a great way to generate buzz and encourage your followers to amplify your brand, is by creating image overlays referred to as __________.

QUESTION

On Snapchat, a great way to generate buzz and encourage your followers to amplify your brand, is by creating image overlays referred to as __________.

Map lenses

Geofilters

Photo Layers

Brandfilters

Auto-Enhance

LensFilter

Image Boost

The correct answer is:

Geofilters

On Snapchat, a great way to generate buzz and encourage your followers to amplify your brand, is by creating image overlays referred to as __________.
Explanation: We will update later. sincerely thank

When it comes to content marketing on social media, Research is the key to understanding what content will resonate with your audience. Begin by looking at your Social Media Audit, and then use network-specific tools such as_______________ and ________________to identify your audience demographics by network.

QUESTION

When it comes to content marketing on social media, Research is the key to understanding what content will resonate with your audience. Begin by looking at your Social Media Audit, and then use network-specific tools such as_______________ and ________________to identify your audience demographics by network.

Instagram Stories, LinkedIn Demographics

Snapchat Biographies, Twitter Lists

Twitter Demographic Analytics, Facebook Geo-Targets

Instagram Market Insights, Twitter People Metrics

Instagram Post-Locator, Facebook People Manager

Facebook’s Audience Insights, Twitter Analytics

The correct answer is:

Facebook’s Audience Insights, Twitter Analytics

When it comes to content marketing on social media, Research is the key to understanding what content will resonate with your audience. Begin by looking at your Social Media Audit, and then use network-specific tools such as_______________ and ________________to identify your audience demographics by network.
Explanation: We will update later. sincerely thank

Operating without a ______________ could result in posts that exhibit unbalanced tone, subject matter, or purpose. Moreover, without this plan in place, most organizations would find it difficult to maintain an effective cadence and regularity to their posting schedule.

QUESTION

Operating without a ______________ could result in posts that exhibit unbalanced tone, subject matter, or purpose. Moreover, without this plan in place, most organizations would find it difficult to maintain an effective cadence and regularity to their posting schedule.

Influencer Strategy

Advocate Strategy

Earned Strategy

Content Strategy

Paid Strategy

The correct answer is:

Content Strategy

Operating without a ______________ could result in posts that exhibit unbalanced tone, subject matter, or purpose. Moreover, without this plan in place, most organizations would find it difficult to maintain an effective cadence and regularity to their posting schedule.
Explanation: We will update later. sincerely thank

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