The spirit of an online community is to bring people together around________________, rather than just your specific company products.

QUESTION

The spirit of an online community is to bring people together around________________, rather than just your specific company products.

your sphere of influence

shared values, ideas and topics

a conversion friendly platform

brand loyalty

The correct answer is:

The spirit of an online community is to bring people together around________________, rather than just your specific company products.
Explanation: We will update later. sincerely thank

Brand advocates are:

QUESTION

Brand advocates are:

dedicated fans with whom you should build closer relationships
short terms employees brought on to create a large volume of positive online content about your brand
paid members of the public, recruited and coached on what to say about your company in other online communities
none of the above

In electronic commerce, a brand advocate is a customer who speaks in favor of a product by passing along word of mouth (WOM) comments and messages to other potential customers in the hope that they will join in on purchasing a specific brand.

A brand advocate may be:

A famous person or V.I.P. who relays a positive image

A retail store associate with strong brand knowledge

A person who uses the advertised brand and has many social connections/good standing in his or her community

Brand advocates strongly believe in the product they are helping advertise through electronic word-of-mouth marketing (WOMM).

The correct answer is:

Brand advocates are:
Explanation: We will update later. sincerely thank

The posts you choose to Boost on Facebook should:

QUESTION

The posts you choose to Boost on Facebook should:

always include direct call to action to buy your product/service and UTM parameters to track ROI more efficiently

have underperformed when initially posted

promote community building and foster conversation about industry topics

drive users to your website or blog or spread awareness of a time-bound campaign

The correct answer is:

The posts you choose to Boost on Facebook should:
Explanation: We will update later. sincerely thank

When creating content for YouTube, keep your videos shareable, accessible, and discoverable by using:

QUESTION

When creating content for YouTube, keep your videos shareable, accessible, and discoverable by using:

A) all the options available to you under Monetization settings

B) creative commons licensing and URL parameters

C) popular snippets from popular videos, and recognizable songs

D) URL parameters, video cards, and clickable overlays

E) high quality thumbnails, well written titles and descriptions, and relevant metatags

The correct answer is:

E) high quality thumbnails, well written titles and descriptions, and relevant metatags

When creating content for YouTube, keep your videos shareable, accessible, and discoverable by using:
Explanation: We will update later. sincerely thank

When optimizing your YouTube page, use_______________________ for grouping together relevant videos so viewers progress naturally from video to video, thus generating more views through their session.

QUESTION

When optimizing your YouTube page, use_______________________ for grouping together relevant videos so viewers progress naturally from video to video, thus generating more views through their session.

A) Recommended Content

B) Cascades

C) Suggestions

D) Libraries

E) Playlists

The correct answer is:

When optimizing your YouTube page, use_______________________ for grouping together relevant videos so viewers progress naturally from video to video, thus generating more views through their session.
Explanation: We will update later. sincerely thank

The following social networks must be a part of every business’ social strategy, regardless of industry:

QUESTION

The following social networks must be a part of every business’ social strategy, regardless of industry:

A) Twitter and Facebook to start, add Instagram when photo-editing resources are available

B) Businesses should choose their networked based on where their audience resides

C) Instagram, Facebook and Google+ for SEO

D) Facebook, LinkedIn and Twitter

The correct answer is:

The following social networks must be a part of every business’ social strategy, regardless of industry:
Explanation: We will update later. sincerely thank

When planning out your YouTube publishing schedule, stick to _______________ ______________, as well as a predictable publishing schedule so your subscribers know when to look forward to your next video and what to expect.

QUESTION

When planning out your YouTube publishing schedule, stick to _______________ ______________, as well as a predictable publishing schedule so your subscribers know when to look forward to your next video and what to expect.

A) a consistent length and production quality

B) a flashy production style and highly variable publishing times

C) re-sharing curated content

D) a variable length and production style

The correct answer is:

When planning out your YouTube publishing schedule, stick to _______________ ______________, as well as a predictable publishing schedule so your subscribers know when to look forward to your next video and what to expect.
Explanation: We will update later. sincerely thank

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