All of the following are true statements about defining your agency’s positioning strategy, EXCEPT:

QUESTION

All of the following are true statements about defining your agency’s positioning strategy, EXCEPT:

Positioning is an ongoing process that evolves with your agency, your clients, your employees, your goals, and the marketplace.

A positioning strategy is best created by one person, typically the CEO, so that there is one consistent voice and decision maker throughout the process.

A positioning strategy will help you charge premium pricing for your services.

Document your positioning so that everyone at your agency can review and understand your strategy.

The correct answer is:

All of the following are true statements about defining your agency’s positioning strategy, EXCEPT:
Explanation: We will update later. sincerely thank

You’ve decided to focus your agency by specializing in video strategy and creation services for the eCommerce industry. All of the following are ways to implement this strategy into your marketing, EXCEPT:

QUESTION

You’ve decided to focus your agency by specializing in video strategy and creation services for the eCommerce industry. All of the following are ways to implement this strategy into your marketing, EXCEPT:

A)  Create a new content offer, “The Ultimate Guide to Creating Videos for Your eCommerce Business”

B)  Create a new case study on your latest client who was in the eCommerce industry

C)  Unpublish previous blog posts that don’t focus on video or the eCommerce industry

D)  Add an industry form field to your lead generation pages

The correct answer is:

You’ve decided to focus your agency by specializing in video strategy and creation services for the eCommerce industry. All of the following are ways to implement this strategy into your marketing, EXCEPT:
Explanation: We will update later. sincerely thank

You come up with the following positioning statement for your agency: “We are an inbound marketing agency specializing in providing marketing and sales alignment solutions for B2B manufacturing companies.” What is this positioning statement missing?

QUESTION

You come up with the following positioning statement for your agency:

“We are an inbound marketing agency specializing in providing marketing and sales alignment solutions for B2B manufacturing companies.”

What is this positioning statement missing?

The What

The Who

The How

The Why

The correct answer is:

You come up with the following positioning statement for your agency: “We are an inbound marketing agency specializing in providing marketing and sales alignment solutions for B2B manufacturing companies.” What is this positioning statement missing?
Explanation: We will update later. sincerely thank

You’re a newer agency and struggling to generate a consistent stream of new clients. You’ve recently decided that you want to focus on providing website design services to clients in the travel and leisure industry. Your sales rep brings you a new prospect who is interested in signing a website redesign project with your agency tomorrow. This prospect is a local B2B software company. Should you take this client?

QUESTION

You’re a newer agency and struggling to generate a consistent stream of new clients. You’ve recently decided that you want to focus on providing website design services to clients in the travel and leisure industry. Your sales rep brings you a new prospect who is interested in signing a website redesign project with your agency tomorrow. This prospect is a local B2B software company. Should you take this client?

No, because the purpose of a positioning strategy is to state that your firm is right for some clients but not all clients. This client doesn’t fit the type of client you want to work with, and therefore isn’t going to help you in the long run.

Yes, because when you’re a new agency, it’s okay to take on a few clients that don’t fit within your positioning strategy. You should take this client since they want to work with you.

No, because you shouldn’t take your sales reps word for it. Schedule a call to qualify this prospect.

Yes, because anything that brings revenue into your agency is a good thing.

The correct answer is:

You’re a newer agency and struggling to generate a consistent stream of new clients. You’ve recently decided that you want to focus on providing website design services to clients in the travel and leisure industry. Your sales rep brings you a new prospect who is interested in signing a website redesign project with your agency tomorrow. This prospect is a local B2B software company. Should you take this client?
Explanation: We will update later. sincerely thank

Which would be the best positioning statement for Emma’s agency?

QUESTION

Which would be the best positioning statement for Emma’s agency?

“We are a full-service marketing agency specializing in helping healthcare companies drive more traffic, leads, and customers by using inbound marketing.”

“We are an inbound marketing agency that specializes in providing growth-driven design for healthcare companies because we believe that your website is key to growing your business and should be tightly integrated with marketing and sales.”

“We are an inbound marketing agency focused on helping healthcare companies improve their marketing and sales through blogging and content creation.”

“We are a marketing agency that helps companies drive more traffic and sales through using inbound marketing because we believe that marketing should be relevant and helpful to your customers, not interruptive.”
Packaging and Pricing Inbound Retainers

The correct answer is:

Which would be the best positioning statement for Emma’s agency?
Explanation: We will update later. sincerely thank

When should you notify your Channel Consultant of your new retainer?

QUESTION

When should you notify your Channel Consultant of your new retainer?

 A)  Only if you have any issues with your retainer should you then notify your CC

B)  Once you’ve delivered the first month of services so that your CC can help review your work

C)  It’s fine if you don’t tell the CC right away, just let them know how things are progressing within the first 3 months of the contract

D)  When the deal is done, so your CC can forward you immediately-relevant HubSpot resources to help you deliver the work, specific to the new client’s scope

The correct answer is:

When should you notify your Channel Consultant of your new retainer?
Explanation: We will update later. sincerely thank

What are indicators your agency should recommend a middle-tiered “Grow” retainer to a client?

QUESTION

What are indicators your agency should recommend a middle-tiered “Grow” retainer to a client?

The client has a large pre-existing contact database that requires segmentation to close sales

The client has a CRM with automated email sends

The client’s prior SEO was led by well-researched buyer personas

The client has prior success in on-page SEO from blogging and keyword research

The correct answer is:

What are indicators your agency should recommend a middle-tiered “Grow” retainer to a client?
Explanation: We will update later. sincerely thank

To improve your agency’s packaging and pricing, you’ve tasked your team with brainstorming your agency’s new retainer strategy. Your team comes back to you with four potential retainers your company could offer. Which of these proposals is an example of an effective retainer service?

QUESTION

To improve your agency’s packaging and pricing, you’ve tasked your team with brainstorming your agency’s new retainer strategy. Your team comes back to you with four potential retainers your company could offer. Which of these proposals is an example of an effective retainer service?

“We could offer a client a retainer that earns us $1 for each retweet we get them on Twitter.”

“We could offer a client a retainer that discounts a website overhaul for them every three months.”

“We could offer a client a retainer that confirms they can call us when they need anything changed on their company logo.”

“We could offer a client a retainer that helps them get more traffic, leads, and sales.”

The correct answer is:

To improve your agency’s packaging and pricing, you’ve tasked your team with brainstorming your agency’s new retainer strategy. Your team comes back to you with four potential retainers your company could offer. Which of these proposals is an example of an effective retainer service?
Explanation: We will update later. sincerely thank

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