Your colleague Jana imported contacts collected from a recent trade show and is planning to send the contacts an email. In adding contextual marketing to the email, Smart Content Insights show that 98% of the email recipients have an offline source. What does this mean?

QUESTION

Your colleague Jana imported contacts collected from a recent trade show and is planning to send the contacts an email. In adding contextual marketing to the email, Smart Content Insights show that 98% of the email recipients have an offline source. What does this mean?

A) It means that since the contacts came from a trade show, the referral source is unknown.

B) It means that since the contacts were imported, referral source is not a good approach to segmentation for the email.

C) It means that since Jana was not connected to the internet while importing the contacts, the data is incomplete.

The correct answer is:

Your colleague Jana imported contacts collected from a recent trade show and is planning to send the contacts an email. In adding contextual marketing to the email, Smart Content Insights show that 98% of the email recipients have an offline source. What does this mean?
Explanation: We will update later. sincerely thank

In order to begin with contextual marketing, you should determine the opportunities. Where should you start?

QUESTION

In order to begin with contextual marketing, you should determine the opportunities. Where should you start?

A) Emails, since they are already targeted when you send them.

B) Low traffic website pages, since there’s more to gain because of the low traffic.

C) Blog posts, since they are viewed by all of the different lifecycle stages.

The correct answer is:

In order to begin with contextual marketing, you should determine the opportunities. Where should you start?
Explanation: We will update later. sincerely thank

Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?

QUESTION

Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?

Determine her method for segmenting the homepage visitors.

Map out the CTA conversion path for all CTAs on the homepage.

Draft the content to be shown to “Copywriter Charles.”

Decide what type of smart content (CTA, form,text or HTML) to add to the homepage.

The correct answer is:

Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?
Explanation: We will update later. sincerely thank

When using the context of a user’s mobile device type, which landing page element should be first evaluated for adding contextual marketing?

QUESTION

When using the context of a user’s mobile device type, which landing page element should be first evaluated for adding contextual marketing?

A) The questions on the form

B) The landing page copy

C) The image

D) The redirect page

The correct answer is:

When using the context of a user’s mobile device type, which landing page element should be first evaluated for adding contextual marketing?
Explanation: We will update later. sincerely thank

An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?

QUESTION

An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?

A) A personalization token on the landing page that displays the first name of visitors who come from the email.

B) A personalized subject line in the email.

C) A smart CTA in the email to show different wording to visitors.

D) A smart form on the landing page to ask different questions of visitors who come from the email.

The correct answer is:

An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?
Explanation: We will update later. sincerely thank

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