You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website?

QUESTION

You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website?

 A)  Accessibility. Send the users to a more relevant page.

 B)  Accessibility. Use two smart rules.

 C)  Consistency. Show a shorter form of your content.

 D)  Consistency. Show more images in your content.

The correct answer is:

You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website?
Explanation: We will update later. sincerely thank

In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT:

QUESTION

In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT:

A) The information is current.

B) You have the information needed to be able to personalize.

C) The information is accurate.

D) Personalization has been enabled for the properties you’re using.

The correct answer is:

In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT:
Explanation: We will update later. sincerely thank

You begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for?

QUESTION

You begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for?

A) The Awareness Stage

B) The Consideration Stage

C) The Decision Stage

D) All stages because all types of buyers visit your website.

The correct answer is:

You begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for?
Explanation: We will update later. sincerely thank

Why is it important to map out the conversion path of a smart CTA for each segment?

QUESTION

Why is it important to map out the conversion path of a smart CTA for each segment?

A) To ensure you know where you’re sending each segment.

B) To ensure that you’re sending each segment to a different page.

C) To ensure that you’re sending each segment to the right stage in the buyer’s journey.

D) To ensure that you’re sending each segment to the page with the user’s preferred

The correct answer is:

Why is it important to map out the conversion path of a smart CTA for each segment?
Explanation: We will update later. sincerely thank

Your colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page?

QUESTION

Your colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page?

A) The referral source of the users that visit the landing page.

B) The buyer’s journey stage of the users that submit the form.

C) The lifecycle stage of the users that visit the landing page.

D) The submission rate prior to adding contextual marketing.

The correct answer is:

Your colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page?
Explanation: We will update later. sincerely thank

In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle stage. Is this a good approach?

QUESTION

In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle stage. Is this a good approach?

A) “Yes. There are all different lifecycle stages reading the blog, so we can maximize our readership.”

B) “Yes. We can change the content for our blog readers, but need to determine if lifecycle stage is the best segment.”

C) “No. We cannot change the blog content because it is confusing to RSS readers.”

D) “No. Search engines would only see the same content as the lead lifecycle stage.”

The correct answer is:

In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle stage. Is this a good approach?
Explanation: We will update later. sincerely thank

Your colleague Jana imported contacts collected from a recent trade show and is planning to send the contacts an email. In adding contextual marketing to the email, Smart Content Insights show that 98% of the email recipients have an offline source. What does this mean?

QUESTION

Your colleague Jana imported contacts collected from a recent trade show and is planning to send the contacts an email. In adding contextual marketing to the email, Smart Content Insights show that 98% of the email recipients have an offline source. What does this mean?

A) It means that since the contacts came from a trade show, the referral source is unknown.

B) It means that since the contacts were imported, referral source is not a good approach to segmentation for the email.

C) It means that since Jana was not connected to the internet while importing the contacts, the data is incomplete.

The correct answer is:

Your colleague Jana imported contacts collected from a recent trade show and is planning to send the contacts an email. In adding contextual marketing to the email, Smart Content Insights show that 98% of the email recipients have an offline source. What does this mean?
Explanation: We will update later. sincerely thank

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