Fill in the blank: To keep your contact database clean and up-to-date, it is important to _____________.

QUESTION

Fill in the blank: To keep your contact database clean and up-to-date, it is important to _____________.

not send emails to unsubscribed contacts
limit the number of contact properties in your database
make sure your software integrations are communicating without errors
All of the above

The correct answer is:

Fill in the blank: To keep your contact database clean and up-to-date, it is important to _____________.
Explanation: We will update later. sincerely thank

True or false? A higher open rate will result in a higher click-through rate.

QUESTION

True or false? A higher open rate will result in a higher click-through rate.

A) False: A higher open rate will result in a lower click rate.

B) False: A higher open rate means more people will see your email, but they might not click.

C) True: A higher open rate means more people will see your email and click.

D) True: A higher open rate automatically means you sent your email to more engaged people who will also click.

The correct answer is:

B) False: A higher open rate means more people will see your email, but they might not click.

True or false? A higher open rate will result in a higher click-through rate.
Explanation: We will update later. sincerely thank

The last few emails your company has sent have not performed well. Which of these would be a potential way to improve the open rate of your emails?:

QUESTION

The last few emails your company has sent have not performed well. Which of these would be a potential way to improve the open rate of your emails?:

Remove preview text.

Run an A/B test on the call-to-action of your emails.

Shorten the subject line.

Use words like “free” or “discount” to convey the value of your emails.

The correct answer is:

Shorten the subject line.

The last few emails your company has sent have not performed well. Which of these would be a potential way to improve the open rate of your emails?:
Explanation: We will update later. sincerely thank

You are writing an email to drive registrations to a webinar when your coworker asks you to add another call-to-action to download an ebook. How should you respond?

QUESTION

You are writing an email to drive registrations to a webinar when your coworker asks you to add another call-to-action to download an ebook. How should you respond?

“We should stick to one primary goal for this email send.”

“Perfect. We can get clicks from the people who aren’t interested in the webinar.”

“Let me read the ebook first. If it’s good then I’ll be sure to add it to the email.”

“Great. Since the ebook is on the same topic we can optimize the email for both webinar registrations and ebook downloads.”

The correct answer is:

“Great. Since the ebook is on the same topic we can optimize the email for both webinar registrations and ebook downloads.”

You are writing an email to drive registrations to a webinar when your coworker asks you to add another call-to-action to download an ebook. How should you respond?
Explanation: We will update later. sincerely thank

How can you make sure that readers can take action on your email, even if the images don’t show up?

QUESTION

How can you make sure that readers can take action on your email, even if the images don’t show up?

Send an email to your contacts asking them to disable image blocking

You should not use images in your email

Make a text-based call-to-action

None of the above

The correct answer is:

Make a text-based call-to-action

How can you make sure that readers can take action on your email, even if the images don’t show up?
Explanation: We will update later. sincerely thank

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