In the most recent monthly management meeting, your boss asks you to determine why the last email campaign didn’t drive as many registrants as previously expected. What materials should you present at the next meeting?

QUESTION

In the most recent monthly management meeting, your boss asks you to determine why the last email campaign didn’t drive as many registrants as previously expected. What materials should you present at the next meeting?

A) Present the data, an interpretation of what went wrong, and share an action plan for improvement

B) Present the data and an interpretation of what went wrong

C) Present the data and an interpretation of what could be improved

D) Present an action plan for improvement

The correct answer is:

A) Present the data, an interpretation of what went wrong, and share an action plan for improvement

In the most recent monthly management meeting, your boss asks you to determine why the last email campaign didn’t drive as many registrants as previously expected. What materials should you present at the next meeting?
Explanation: We will update later. sincerely thank

When analyzing your company’s email sends for the last few months, you find that your company has been sending greymail. What is greymail?

QUESTION

When analyzing your company’s email sends for the last few months, you find that your company has been sending greymail. What is greymail?

emails blocked by your system after a contact has unsubscribed

email that a contact has opted-in to receiving but never opens

when a contact continues to receive emails to a different email address after unsubscribing from your emails with their primary account

emails sent to a purchased list

The correct answer is:

email that a contact has opted-in to receiving but never opens

When analyzing your company’s email sends for the last few months, you find that your company has been sending greymail. What is greymail?
Explanation: We will update later. sincerely thank

Your boss wants to calculate the ROI of email marketing as a channel. All of these are required inputs for tracking the ROI of your email marketing EXCEPT:

QUESTION

Your boss wants to calculate the ROI of email marketing as a channel. All of these are required inputs for tracking the ROI of your email marketing EXCEPT:

Money invested in the campaign

The salary of the email marketer

Money generated in sales

The price of any stock images you use

The correct answer is:

The salary of the email marketer

Your boss wants to calculate the ROI of email marketing as a channel. All of these are required inputs for tracking the ROI of your email marketing EXCEPT:
Explanation: We will update later. sincerely thank

One of your coworkers recently warned that the deliverability and engagement of your previous email sends can impact the success of your future sends. Which of the following is correct?

QUESTION

 
One of your coworkers recently warned that the deliverability and engagement of your previous email sends can impact the success of your future sends. Which of the following is correct?

All previous metrics impact future performance

Only previous deliverability metrics impact future performance

Only previous engagement metrics impact future performance

No previous metrics impact future performance

The correct answer is:

One of your coworkers recently warned that the deliverability and engagement of your previous email sends can impact the success of your future sends. Which of the following is correct?
Explanation: We will update later. sincerely thank

While analyzing the quarterly results of your email marketing, you find that your emails are driving steady traffic to your website, but not many people are converting on your offers. Which of the following could NOT be the cause of this drop-off between traffic and conversions.

QUESTION

While analyzing the quarterly results of your email marketing, you find that your emails are driving steady traffic to your website, but not many people are converting on your offers. Which of the following could NOT be the cause of this drop-off between traffic and conversions.

A) Your landing pages do not function well on mobile devices

B) Your landing pages do not follow best practices

C) Poor alignment between the content of your emails and the offers on your landing pages

D) The links in your email are incorrect

The correct answer is:

While analyzing the quarterly results of your email marketing, you find that your emails are driving steady traffic to your website, but not many people are converting on your offers. Which of the following could NOT be the cause of this drop-off between traffic and conversions.
Explanation: We will update later. sincerely thank

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