According to the training, which of the following BEST describes the reports presented in the State of the Union?

QUESTION

According to the training, which of the following BEST describes the reports presented in the State of the Union?

A high-level review of the progress made since the start of the engagement.

Very detailed breakdown of all the experiments, numbers and metrics from the previous two cycles to show trending over time.

A breakdown of the hours that were used in the previous cycle and how many hours remain in the engagement.

An overview of the previous cycle’s action items, cycle impact, and next steps, and a high-level view of the overall program.

The correct answer is:

According to the training, which of the following BEST describes the reports presented in the State of the Union?
Explanation: We will update later. sincerely thank

What is the PRIMARY goal of the renewal meeting?

QUESTION

What is the PRIMARY goal of the renewal meeting?

Get the client excited about all of the possibilities in the next twelve months.

Finalize if there should be a new launch pad website in year two.

Talk to them about pricing and packaging options for the second year of the engagement.

Have the client resign the contract by the end of the meeting.

The correct answer is:

What is the PRIMARY goal of the renewal meeting?
Explanation: We will update later. sincerely thank

True or false? Adding incentives in to the service team’s compensation structure or developing bonuses is a great way to encourage service team members to look for opportunities to upsell existing clients into additional value-adding services.

QUESTION

True or false? Adding incentives in to the service team’s compensation structure or developing bonuses is a great way to encourage service team members to look for opportunities to upsell existing clients into additional value-adding services.

True

False   

The correct answer is:

True or false? Adding incentives in to the service team’s compensation structure or developing bonuses is a great way to encourage service team members to look for opportunities to upsell existing clients into additional value-adding services.
Explanation: We will update later. sincerely thank

When the strategist is running the planning workshop, which of the following is a great practice to encourage the client to upgrade to a larger engagement package?

QUESTION

When the strategist is running the planning workshop, which of the following is a great practice to encourage the client to upgrade to a larger engagement package?

Bring your sales rep into each workshop for them to explain the pricing of the other service packages.

Show them which action items on the wish list could be implemented this cycle if they were to upgrade.

Walk through what you’ve built for other clients who have already made the upgrade.

As a group, read through a number of blogs which outline new best practices your team could incorporate if the client upgrades.

The correct answer is:

When the strategist is running the planning workshop, which of the following is a great practice to encourage the client to upgrade to a larger engagement package?
Explanation: We will update later. sincerely thank

Is it possible to use a value-based pricing system with Growth-Driven Design?

QUESTION

Is it possible to use a value-based pricing system with Growth-Driven Design?

Yes – But only if the cost per lead is more than $500 otherwise it will not be viable for your agency.

No – Value-based pricing does not work for agencies.

Yes – Although, it is only suggested if you are managing the entire process from Growth-Driven Design, inbound marketing, and sales enablement.

No – There is no way to track the value you are creating so it is impossible to charge based on value.

The correct answer is:

Is it possible to use a value-based pricing system with Growth-Driven Design?
Explanation: We will update later. sincerely thank

True or false? To help clients achieve peak results, you should package Growth-Driven Design, marketing, and sales enablement into one retainer.

QUESTION

True or false? To help clients achieve peak results, you should package Growth-Driven Design, marketing, and sales enablement into one retainer.

False – Sales enablement services are not an important for helping clients grow their businesses.

False – Marketing and sales enablement services are not an important for helping clients grow their businesses.

True – All three are important, however, marketing and sales enablement will not make an impact until the second year of the engagement

True – All three services are interconnected and must work together for peak results.

The correct answer is:

True or false? To help clients achieve peak results, you should package Growth-Driven Design, marketing, and sales enablement into one retainer.
Explanation: We will update later. sincerely thank

True or false? Your agency’s strategist should be included in sales conversations.

QUESTION

True or false? Your agency’s strategist should be included in sales conversations.

True – The strategist should replace the sales reps in the last few conversations and be responsible for pitching the proposal.

True – The strategist will know what questions to ask and expectations to set in order to match services and properly scope the engagement.

False – Involving others in the sales process adds complexity and time to the sales process.

False – Pulling the strategist from their daily activities slows down progress with existing clients.

The correct answer is:

True – The strategist will know what questions to ask and expectations to set in order to match services and properly scope the engagement.

True or false? Your agency’s strategist should be included in sales conversations.
Explanation: We will update later. sincerely thank

Which of the following is NOT an effective way to open the eyes of the prospect to the opportunities they are missing out on with their website?

QUESTION

Which of the following is NOT an effective way to open the eyes of the prospect to the opportunities they are missing out on with their website?

Explain the Growth-Driven Design process with a focus on the experimentation process.

Walk through the “Prospect Website Questionnaire” to show specific areas they are neglecting.

Review click heatmaps of their homepage and point out where users are getting frustrated.

Ask about how other departments are using the website to scale and hit their goals in order to show how limited in scope the website’s impact currently is.

The correct answer is:

Explain the Growth-Driven Design process with a focus on the experimentation process.

Which of the following is NOT an effective way to open the eyes of the prospect to the opportunities they are missing out on with their website?
Explanation: We will update later. sincerely thank

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