Which statement best describes when user research is used during Growth-Driven Design?

QUESTION

Which statement best describes when user research is used during Growth-Driven Design?

User research is primarily done when first kicking off a new GDD engagement to better understand your audience.

User research is used throughout the entire GDD methodology, but it’s especially common during the strategy stage and the plan step of the continuous improvement stage.

User research is primarily done after running an experiment that doesn’t perform like you predicted.

User research is primarily done during the launch pad stage when you’re testing various prototypes with actual customers.

The correct answer is:

User research is used throughout the entire GDD methodology, but it’s especially common during the strategy stage and the plan step of the continuous improvement stage.

Which statement best describes when user research is used during Growth-Driven Design?
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Why is the “expand” theme important to consider when thinking of the website as a tool for company-wide growth?

QUESTION

Why is the “expand” theme important to consider when thinking of the website as a tool for company-wide growth?

To boost organic SEO traffic, your team must expand the number of pages to include a page focused at every single industry topic and keyword. You can then funnel the new traffic to different departments to help them gain exposure to the website visitors.

It’s easy to think of the website as a tool for the marketing team to acquire new leads, but the website is a tool that the entire company can use to achieve their goals and provide value across the user’s journey.

The “expand” theme does not refer to company-wide growth; rather, it refers to expanding the focus of the website to include new personas that were not discovered in the strategy stage.

Once you’ve launched the initial website, expanding your efforts to also include paid marketing is key to continuing growth.

The correct answer is:

It’s easy to think of the website as a tool for the marketing team to acquire new leads, but the website is a tool that the entire company can use to achieve their goals and provide value across the user’s journey.

Why is the “expand” theme important to consider when thinking of the website as a tool for company-wide growth?
Explanation: We will update later. sincerely thank

Why is the “value” focus area important to complete early on after launching a new launch pad or website initiative?

QUESTION

Why is the “value” focus area important to complete early on after launching a new launch pad or website initiative?

It’s a misconception that the value step must be completed early on. It’s actually better to implement the value focus area as late as possible in the process.

The value focus area should be implemented immediately after launching a new website product to ensure your stakeholders see value in your GDD efforts and continue to fund your team.

The value focus area should be implemented immediately after launching the new website to ensure the business is capturing as many leads as possible, thus maximizing the value of the website to the business.

If you don’t first validate that the solution you built does, in-fact, solve users’ pain points and provide value, your team might waste time optimizing something users don’t care about in the first place.

The correct answer is:

If you don’t first validate that the solution you built does, in-fact, solve users’ pain points and provide value, your team might waste time optimizing something users don’t care about in the first place.

Why is the “value” focus area important to complete early on after launching a new launch pad or website initiative?
Explanation: We will update later. sincerely thank

What is the website performance roadmap?

QUESTION

What is the website performance roadmap?

A step-by-step guide for auditing and identifying improvements on your website.

A milestone-based approach for determining when to build new pages or sections onto the website.

A framework used by the stakeholders to determine when they should redesign a new website versus continue to optimize an existing website.

A framework used by the strategist when they’re planning during the continuous improvement stage.

The correct answer is:

A framework used by the strategist when they’re planning during the continuous improvement stage.

What is the website performance roadmap?
Explanation: We will update later. sincerely thank

Each focus area has a specific focus metric associated with it. Which of the following best describes what a focus metric is?

QUESTION

Each focus area has a specific focus metric associated with it. Which of the following best describes what a focus metric is?

A single metric that provides focus for ideation and prioritization while also serving as a direct measure of the progress you make toward the current goal.

Another name for business revenue.

The metric your team should not focus on because it’s distracting and pulls away from more important metrics.

A single metric that’s used to show progress throughout the entire engagement, from the start of the strategy to the end of the continuous improvement phase.

None of the above.

The correct answer is:

A single metric that provides focus for ideation and prioritization while also serving as a direct measure of the progress you make toward the current goal.

Each focus area has a specific focus metric associated with it. Which of the following best describes what a focus metric is?
Explanation: We will update later. sincerely thank

Which focus area is often worked on directly after your new launch pad website goes live?

QUESTION

Which focus area is often worked on directly after your new launch pad website goes live?

Usability. You ensure the website is intuitive, inviting, and easy to use to help users solve problems.

Conversion rate optimization (CRO). You eliminate the friction points and reduce the number of steps in your conversion funnel.

Personalization. You provide a hyper-relevant experience for each user to ensure they get the perfect experience for their needs.

Harvest. You build high-impact items that are easy and quick to accomplish.

The correct answer is:

Harvest. You build high-impact items that are easy and quick to accomplish.

Which focus area is often worked on directly after your new launch pad website goes live?
Explanation: We will update later. sincerely thank

Imagine your launch pad website is now live, and you’re moving into the continuous improvement stage. Which of the following frameworks provides focus to the team, sets clear expectations, and helps track and measure progress?

QUESTION

Imagine your launch pad website is now live, and you’re moving into the continuous improvement stage. Which of the following frameworks provides focus to the team, sets clear expectations, and helps track and measure progress?

The stakeholder mapping document

The website performance roadmap

Fundamental assumptions

The journey map

The correct answer is:

The website performance roadmap

Imagine your launch pad website is now live, and you’re moving into the continuous improvement stage. Which of the following frameworks provides focus to the team, sets clear expectations, and helps track and measure progress?
Explanation: We will update later. sincerely thank

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