Which focus area is often worked on directly after your new launch pad website goes live?

QUESTION

Which focus area is often worked on directly after your new launch pad website goes live?

Usability. You ensure the website is intuitive, inviting, and easy to use to help users solve problems.

Conversion rate optimization (CRO). You eliminate the friction points and reduce the number of steps in your conversion funnel.

Personalization. You provide a hyper-relevant experience for each user to ensure they get the perfect experience for their needs.

Harvest. You build high-impact items that are easy and quick to accomplish.

The correct answer is:

Harvest. You build high-impact items that are easy and quick to accomplish.

Which focus area is often worked on directly after your new launch pad website goes live?
Explanation: We will update later. sincerely thank

Imagine your launch pad website is now live, and you’re moving into the continuous improvement stage. Which of the following frameworks provides focus to the team, sets clear expectations, and helps track and measure progress?

QUESTION

Imagine your launch pad website is now live, and you’re moving into the continuous improvement stage. Which of the following frameworks provides focus to the team, sets clear expectations, and helps track and measure progress?

The stakeholder mapping document

The website performance roadmap

Fundamental assumptions

The journey map

The correct answer is:

The website performance roadmap

Imagine your launch pad website is now live, and you’re moving into the continuous improvement stage. Which of the following frameworks provides focus to the team, sets clear expectations, and helps track and measure progress?
Explanation: We will update later. sincerely thank

What is the difference between Growth-Driven Design and conversion rate optimization (CRO)?

QUESTION

What is the difference between Growth-Driven Design and conversion rate optimization (CRO)?

Conversion rate optimization is one of the many pieces that make up the larger Growth-Driven Design Methodology.

Conversion rate optimization has a focus on the desktop experience, whereas Growth-Driven Design focuses on the mobile experience.

Growth-Driven Design is what happens before you start your conversion rate optimization efforts.

There is no difference, conversion rate optimization is the same as Growth-Driven Design.

The correct answer is:

Conversion rate optimization is one of the many pieces that make up the larger Growth-Driven Design Methodology.

What is the difference between Growth-Driven Design and conversion rate optimization (CRO)?
Explanation: We will update later. sincerely thank

The website performance roadmap is a framework structured into a decision tree with three levels. In what order are the three tree levels?

QUESTION

The website performance roadmap is a framework structured into a decision tree with three levels. In what order are the three tree levels?

Focus area, tactics, focus metric

Theme, focus area, tactics

Theme, focus area, experiments

Theme, tactics, focus area

The correct answer is:

Theme, focus area, tactics

The website performance roadmap is a framework structured into a decision tree with three levels. In what order are the three tree levels?
Explanation: We will update later. sincerely thank

Imagine you’re trying to educate your team on the website performance roadmap. How would you best describe what a “theme” is?

QUESTION

Imagine you’re trying to educate your team on the website performance roadmap. How would you best describe what a “theme” is?

A process used to audit the existing website and find different search engine optimization opportunities.

A directional mindset the team should use to think through building and optimizing the website. It’s used to help direct and focus the team.

The branding and styling of the new website, which is often compared to competitors’ websites.

A process that dictates the capacity and speed the team uses to execute action items during sprint cycles.

The correct answer is:

A directional mindset the team should use to think through building and optimizing the website. It’s used to help direct and focus the team.

Imagine you’re trying to educate your team on the website performance roadmap. How would you best describe what a “theme” is?
Explanation: We will update later. sincerely thank

Which statement best describes why it’s important to run experiments to test the action items your team is building?

QUESTION

Which statement best describes why it’s important to run experiments to test the action items your team is building?

Running experiments is only important once you set the “optimize” theme and your team is trying to improve your existing content.

Running experiments is important to keep your team busy on documentation and critical thinking.

Running experiments is important for having a structured way to learn about your users and how the business can interact with them.

Running experiments is important to be able to report every single action your team implemented to management.

The correct answer is:

Running experiments is important for having a structured way to learn about your users and how the business can interact with them.

Which statement best describes why it’s important to run experiments to test the action items your team is building?
Explanation: We will update later. sincerely thank

While going through the sprint cycles, where should your team focus all their time and energy?

QUESTION

While going through the sprint cycles, where should your team focus all their time and energy?

Improving the focus area selected by the strategist at the beginning of the cycle.

Filling out the fundamental assumptions chart.

Developing high-quality photos and videos.

Talking to stakeholders about what to build next.

The correct answer is:

Improving the focus area selected by the strategist at the beginning of the cycle.

While going through the sprint cycles, where should your team focus all their time and energy?
Explanation: We will update later. sincerely thank

Fill in the blank: The continuous improvement stage is a repeatable, _____ process for the team to continuously collect ______, build _______, and generate more momentum as they go.

QUESTION

Fill in the blank: The continuous improvement stage is a repeatable, _____ process for the team to continuously collect ______, build _______, and generate more momentum as they go.

agile, stakeholder feedback, brand new pages

agile, real user data, high-impact items

fast-moving, data, new action items

waterfall, and analyze, new items

The correct answer is:

agile, real user data, high-impact items

Fill in the blank: The continuous improvement stage is a repeatable, _____ process for the team to continuously collect ______, build _______, and generate more momentum as they go.
Explanation: We will update later. sincerely thank

How many action items should you aim to complete in each sprint cycle?

QUESTION

How many action items should you aim to complete in each sprint cycle?

Start at the top of the prioritized wish list and select as many action items as you can complete based on the effort required by each item and the team’s capacity.

The number of action items you complete will depend on how busy you are with other work. The slower you are, the more action items you can complete.

First complete any items your CEO mandates. Then use the remaining time to complete any action items, updates, or maintenance items.

The general rule is to complete a minimum of five action items per sprint to continue the momentum.

The correct answer is:

Start at the top of the prioritized wish list and select as many action items as you can complete based on the effort required by each item and the team’s capacity.

How many action items should you aim to complete in each sprint cycle?
Explanation: We will update later. sincerely thank

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