If a salesperson is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the salesperson do?

QUESTION

If a salesperson is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the salesperson do?

Rely on the information in the persona and ignore apparent differences. Personas often contain information that people don’t know about themselves and should be trusted over anything the individual person says.

Focus on serving the person using the information they provide even if it doesn’t match the persona. If the same discrepancy comes up repeatedly, the persona might need to be updated.

Send the person back to marketing. Marketing will nurture the person until they are more qualified for sales outreach and match their persona more closely.

Create a new persona. In order for personas to be as accurate as possible, your team may need to have almost as many personas as you have prospects, leads, and customers.

The correct answer is:

Focus on serving the person using the information they provide even if it doesn’t match the persona. If the same discrepancy comes up repeatedly, the persona might need to be updated.

If a salesperson is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the salesperson do?
Explanation: We will update later. sincerely thank

What does a knowledge strategy allow you to do?

QUESTION

What does a knowledge strategy allow you to do?

Identify questions that might be asked

Identify topics you need to have information on

Identify topics you may have information on, and what types of questions may be asked

Identify content for your blog and marketing pages that would be used to generate leads

The correct answer is:

Identify topics you may have information on, and what types of questions may be asked

What does a knowledge strategy allow you to do?
Explanation: We will update later. sincerely thank

Fill in the blanks: You ________ have to provide the _________ right response, before delivering the __________ correct information.

QUESTION

Fill in the blanks: You ________ have to provide the _________ right response, before delivering the __________ correct information.

Never, emotionally, factually

Often, emotionally, factually

Rarely, emotionally, factually

Don’t, factually, emotionally

The correct answer is:

Often, emotionally, factually

Fill in the blanks: You ________ have to provide the _________ right response, before delivering the __________ correct information.
Explanation: We will update later. sincerely thank

Fill in the blank: When optimizing your content for clarity, your goal is to ______________.

QUESTION

Fill in the blank: When optimizing your content for clarity, your goal is to ______________.

Leverage the strengths of a given channel and remove its weaknesses

Leverage the strengths of a given channel and mitigate its weaknesses

Leverage the weaknesses of a given channel with content

Leverage the strengths and weaknesses of a given channel

The correct answer is:

Leverage the strengths of a given channel and mitigate its weaknesses

Fill in the blank: When optimizing your content for clarity, your goal is to ______________.
Explanation: We will update later. sincerely thank

How can you apply flywheel thinking to your company’s budget?

QUESTION

How can you apply flywheel thinking to your company’s budget?

By investing as much money into things that drive customer happiness, such as support teams and product improvements, as you do into acquiring new customers through marketing and sales.

By making sure funds are evenly distributed to each section of the flywheel. Marketing, sales, and customer support should each have equal proportions of the overall budget.

If your flywheel is truly successful, you won’t need to allocate resources to marketing at all because customer word of mouth will provide all of your new prospects.

If your flywheel ever slows down, you can speed it back up by funding more customer discounts.

The correct answer is:

By investing as much money into things that drive customer happiness, such as support teams and product improvements, as you do into acquiring new customers through marketing and sales.

How can you apply flywheel thinking to your company’s budget?
Explanation: We will update later. sincerely thank

What are the five inbound principles?

QUESTION

What are the five inbound principles?

Standardize, Contextualize, Optimize, Personalize, Empathize

Standardize, Conceptualize, Optimize, Personalize, Empathize

Standardize, Contextualize, Organize, Personalize, Empathize

Standardize, Contextualize, Optimize, Prioritize, Empathize

The correct answer is:

Standardize, Contextualize, Optimize, Personalize, Empathize

What are the five inbound principles?
Explanation: We will update later. sincerely thank

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