What is lead nurturing?

QUESTION

What is lead nurturing?

The process of sending individual emails to get them to purchase your product or service.

The process of calling qualified prospects and engaging them with a consultative sales process.
The process of building relationships with prospects with the goal of earning their business when they’re ready.
The process of placing the right call-to-action in the right email and sending it to the right person.

The correct answer is:

The process of building relationships with prospects with the goal of earning their business when they’re ready.

What is lead nurturing?
Explanation:

Source

True or False? Marketing is responsible for defining a Marketing Qualified Lead (MQL) and sales is responsible for defining a Sales Qualified Lead (SQL).

QUESTION

True or False? Marketing is responsible for defining a Marketing Qualified Lead (MQL) and sales is responsible for defining a Sales Qualified Lead (SQL).

False: Both teams work together to come up with a common definition of the terms

True: Marketing and sales must use the same words, but it’s OK for the definitions to be different

False: As long as both teams understand what the other team is using as a definition, they can stay separate

True: It’s important for marketing and sales to have their own definition for the same words

The correct answer is:

False: Both teams work together to come up with a common definition of the terms

True or False? Marketing is responsible for defining a Marketing Qualified Lead (MQL) and sales is responsible for defining a Sales Qualified Lead (SQL).
Explanation:

Both teams must work together to come up with a common definition of the terms.

1) Determine how to classify leads
2) Assess and determine on how identified leads will be contacted (by salesperson or by automated email marketing)

A marketing qualified lead is defined as a lead of interest. It means that the lead fits the predetermined qualifications. Its reaction to email marketing will determine whether this MQL will become a SQL.

A sales qualified lead is defined as a hot lead. It means that the salesperson must contact the lead within 48 hours because the probability of closing a sale is high.

What is the most important reason for why marketing and sales should share the same goal(s)?

QUESTION

What is the most important reason for why marketing and sales should share the same goal(s)?

Alignment around goals makes it less expensive to run an organization.

Alignment around goals reduces the number of employees necessary to hit revenue goals.

Alignment around goals makes it easier for the company to manage employees.

Alignment around goals puts an emphasis on collaboration and holds marketing and sales accountable to each other.

The correct answer is:

Alignment around goals puts an emphasis on collaboration and holds marketing and sales accountable to each other.

What is the most important reason for why marketing and sales should share the same goal(s)?
Explanation: We will update later. sincerely thank

Why is the Sales Qualified Lead (SQL) stage important for both your sales and marketing teams?

QUESTION

Why is the Sales Qualified Lead (SQL) stage important for both your sales and marketing teams?

It will help your sales and marketing teams remain on the same page in terms of the quality and volume of MQLs that marketing is handing over

It has no relevance to smarketing and is simply used for executive teams to track sales activity

It will help your marketing team determine if they need to use closed-loop reporting

There is no difference between an SQL and an MQL, thus this stage has no relevance to smarketing

The correct answer is:

It will help your sales and marketing teams remain on the same page in terms of the quality and volume of MQLs that marketing is handing over

Why is the Sales Qualified Lead (SQL) stage important for both your sales and marketing teams?
Explanation: We will update later. sincerely thank

According to the marketing and sales funnel, prospects are defined as:

QUESTION

According to the marketing and sales funnel, prospects are defined as:

A lead that has had contact with your organization already

Anyone in the sales and marketing funnel who has requested a demo or trial

Anyone that has downloaded a content offer

Website visitors who have signed up for a blog or an email newsletter

The correct answer is:

Website visitors who have signed up for a blog or an email newsletter

According to the marketing and sales funnel, prospects are defined as:
Explanation: We will update later. sincerely thank

Which of the following is NOT a benefit that can be gained from closed-loop reporting?

QUESTION

Which of the following is NOT a benefit that can be gained from closed-loop reporting?

Being able to provide a timeline of all of the interactions a contact took prior to becoming a Marketing Qualified Lead.

Being able to analyze which marketing sources (organic, social, referral, etc.) are producing the most customers.

Being able to pass information to sales that can help aid them in connecting and engaging with contacts within the first 24 hours.

Being able to identify which Marketing Qualified Leads are more likely to ask for a discount when signing a contract.

The correct answer is:

Being able to identify which Marketing Qualified Leads are more likely to ask for a discount when signing a contract.

Which of the following is NOT a benefit that can be gained from closed-loop reporting?
Explanation: We will update later. sincerely thank

Marketing’s Service Level Agreement (SLA) to sales should always include:

QUESTION

Marketing’s Service Level Agreement (SLA) to sales should always include:

The promise to engage with each lead at least three times before identifying them as a Marketing Qualified Leads.

It’s not important to include anything specific in a marketing SLA, just having one is what matters.

A list of all leads on a weekly, monthly, quarterly or yearly basis that are not yet Marketing Qualified Leads.

Number of Marketing Qualified Leads provided to the sales team on a weekly, monthly, quarterly or yearly basis.

The correct answer is:

Number of Marketing Qualified Leads provided to the sales team on a weekly, monthly, quarterly or yearly basis.

Marketing’s Service Level Agreement (SLA) to sales should always include:
Explanation: We will update later. sincerely thank

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