True or false? Evaluating the team dynamics and how each member did in the crisis along with analyzing the reactions, KPIs, and overall response to the crisis happens during the response stage.

QUESTION

True or false? Evaluating the team dynamics and how each member did in the crisis along with analyzing the reactions, KPIs, and overall response to the crisis happens during the response stage.

True

False

The correct answer is:

False

True or false? Evaluating the team dynamics and how each member did in the crisis along with analyzing the reactions, KPIs, and overall response to the crisis happens during the response stage.
Explanation: We will update later. sincerely thank

What is NOT an example of a social media crisis?

QUESTION

What is NOT an example of a social media crisis?

Employees going rogue on social media

A celebrity posting an update that sparks outrage

A hack into a Twitter account for a major brand

These are all examples of a social media crisis.

The correct answer is:

These are all examples of a social media crisis.

What is NOT an example of a social media crisis?
Explanation: We will update later. sincerely thank

What’s the first step organizations and brands need to take when establishing a social media policy?

QUESTION

What’s the first step organizations and brands need to take when establishing a social media policy?

Educate employees on the importance of having a social media policy for all team members within the organization.

Reward the employees who are shining stars and are doing the right things on social media.

Research best case studies for brands that are using social media policies effectively.

Determine what not to do for social media policies for employees.

The correct answer is:

Educate employees on the importance of having a social media policy for all team members within the organization.

What’s the first step organizations and brands need to take when establishing a social media policy?
Explanation: We will update later. sincerely thank

Why do you need to use leading indicators of revenue success when calculating ROI on your social media strategy?

QUESTION

Why do you need to use leading indicators of revenue success when calculating ROI on your social media strategy?

It’s difficult to know how much revenue is generated from a sale that originates from a social media campaign.

It can be months before you’ve closed new customers from a social media campaign.

Understanding how you stack up to your competition can help you pivot and make better business decisions.

Calculating ROI on social media is super hard to prove.

The correct answer is:

It can be months before you’ve closed new customers from a social media campaign.

Why do you need to use leading indicators of revenue success when calculating ROI on your social media strategy?
Explanation: We will update later. sincerely thank

True or false? When measuring your social media ROI, you calculate the effectiveness of an action by dividing the net income by the cost of this action and multiplying it by 100.

QUESTION

True or false? When measuring your social media ROI, you calculate the effectiveness of an action by dividing the net income by the cost of this action and multiplying it by 100.

True

False

The correct answer is:

True

True or false? When measuring your social media ROI, you calculate the effectiveness of an action by dividing the net income by the cost of this action and multiplying it by 100.
Explanation: We will update later. sincerely thank

You’re starting a project and don’t have a past campaign to use as a benchmark. How can you secure executive buy-in?

QUESTION

You’re starting a project and don’t have a past campaign to use as a benchmark. How can you secure executive buy-in?

Research the costs of agencies that can do the work.

Consider industry research to back up your plan.

Position your program as an experiment or pilot.

Create a robust PowerPoint with statistics to back up your plan

The correct answer is:

Position your program as an experiment or pilot.

You’re starting a project and don’t have a past campaign to use as a benchmark. How can you secure executive buy-in?
Explanation: We will update later. sincerely thank

Which one of the below choices is NOT a reason you should be measuring your social media ROI?

QUESTION

Which one of the below choices is NOT a reason you should be measuring your social media ROI?

Prove the value of social media within your organization.

Show how social media can impact all departments, ranging beyond Marketing and Sales to HR to Engineering to PR.

Show influencers how enticing it would be to work with your company.

Understand and measure brand reputation and gain control of that conversation.

The correct answer is:

Show influencers how enticing it would be to work with your company.

Which one of the below choices is NOT a reason you should be measuring your social media ROI?
Explanation: We will update later. sincerely thank

You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays $3.00 to target an ad at the exact same audience. How much will Facebook make you pay to win the bid?

QUESTION

You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays $3.00 to target an ad at the exact same audience. How much will Facebook make you pay to win the bid?

average conversion rate

average lead-to-customer rate

average revenue

average lifetime value of a customer

or

$2.99

$3.00

$3.01

$5.00

The correct answer is:

average lead-to-customer rate

You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays $3.00 to target an ad at the exact same audience. How much will Facebook make you pay to win the bid?
Explanation: We will update later. sincerely thank

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