An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

QUESTION

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

The profit derived from a paid click

The bids of the next closest competitor

The cost of the bid

The Quality Score of the keyword

The correct answer is:

The profit derived from a paid click

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?
Explanation:

How do you know what CPC to set? You can figure this out based on what you know about your business and the value of a sale. For example, if you sell US$5,000 diamond rings, one new customer is probably worth more than if you sell US$0.99 packs of gum.
Once you’ve set max. CPC amounts that you’re comfortable with, see how many clicks your ads begin to accrue, and whether those clicks lead to business results on your website. Also, remember that Internet traffic is always changing, so it’s important to re-evaluate your CPC bids regularly.

Read more here: https://support.google.com/adwords/answer/2464960?hl=en

A content team (e.g., blog team) might find it useful to create a Custom Board in Hootsuite Analytics with widgets displaying how the content they are producing is resonating with the target audience. So, you might include metrics like:

QUESTION

A content team (e.g., blog team) might find it useful to create a Custom Board in Hootsuite Analytics with widgets displaying how the content they are producing is resonating with the target audience. So, you might include metrics like:

A) brand conversation by country, # of published tweets, # of LinkedIn status updates
B) pick up time, handling time, resolution time
C) share of voice, follower growth, recent posts, overall post volume
D) first response time, first response time by team, shortened links, total clicks
E) total clicks, clicks by country, or reaction topic

The correct answer is:

E) total clicks, clicks by country, or reaction topic

A content team (e.g., blog team) might find it useful to create a Custom Board in Hootsuite Analytics with widgets displaying how the content they are producing is resonating with the target audience. So, you might include metrics like:
Explanation: We will update later. sincerely thank

Given four Search campaigns that run out of daily budget, three can likely benefit from bidding or budget changes. Which is most likely configured effectively as is?

QUESTION

Given four Search campaigns that run out of daily budget, three can likely benefit from bidding or budget changes. Which is most likely configured effectively as is?

A) Branding campaign with set marketing budget, prioritizing current ad position over more clicks.

B) Unprofitable campaign, planning to scale up exposure if profitability can be achieved.

C) Branding campaign with set marketing budget, prioritizing more clicks over current ad position.

D) Profitable campaign, missing additional profitable conversions when budget limits exposure.

The correct answer is:

D) Profitable campaign, missing additional profitable conversions when budget limits exposure.

Given four Search campaigns that run out of daily budget, three can likely benefit from bidding or budget changes. Which is most likely configured effectively as is?
Explanation: We will update later. sincerely thank

Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location.

QUESTION

Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location.

A prioritise

B highlight

C hide

D promote

The correct answer is:

A prioritise

Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location.
Explanation: We will update later. sincerely thank

The spirit of an online community is to bring people together around________________, rather than just your specific company products.

QUESTION

The spirit of an online community is to bring people together around________________, rather than just your specific company products.

your sphere of influence

shared values, ideas and topics

a conversion friendly platform

brand loyalty

The correct answer is:

The spirit of an online community is to bring people together around________________, rather than just your specific company products.
Explanation: We will update later. sincerely thank

What is lead nurturing?

QUESTION

What is lead nurturing?

The process of sending individual emails to get them to purchase your product or service.

The process of calling qualified prospects and engaging them with a consultative sales process.
The process of building relationships with prospects with the goal of earning their business when they’re ready.
The process of placing the right call-to-action in the right email and sending it to the right person.

The correct answer is:

The process of building relationships with prospects with the goal of earning their business when they’re ready.

What is lead nurturing?
Explanation:

Source

According to best practices, which of the following headlines should be used on this landing page?

QUESTION

According to best practices, which of the following headlines should be used on this landing page?

A) “Have you Been Bamboozled by a Travel Agency?”

B) “Learn How to Avoid Being Bamboozled by a Travel Agency?”

C) “Free Guide: Avoid Being Bamboozled by a Travel Agency”

D) “Download the Free Guide: Avoid Being Bamboozled by a Travel Agency”

The correct answer is:

According to best practices, which of the following headlines should be used on this landing page?
Explanation: We will update later. sincerely thank

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