What do earned actions measure?

QUESTION

What do earned actions measure?

Earned views, earned comments, and earned likes

Earned conversions

Earned visits to the website and earned comments

Earned visits to the website earned views, and earned comments

The correct answer is:

Earned views, earned comments, and earned likes

What do earned actions measure?
Explanation:

Earned actions happen when a viewer watches a video ad and then takes a related action on YouTube. The following are different types of earned actions:

Earned views increment if a YouTube viewer watches subsequent videos on your YouTube channel or Watch pages. This type of earned action increments whether or not someone chooses to watch the same video again or any other video on your channel.

Earned subscribes happen when a viewer subscribes to your channel. This type of earned action provides unique value because the content from these YouTube channels and the channel avatars themselves may be viewed on the YouTube home page.

Earned playlist additions happen when a viewer adds the video to a playlist.

Earned likes happen when a viewer likes the video.

Earned shares happen when a viewer shares the video

Read more here: https://support.google.com/adwords/answer/2375431

Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

QUESTION

Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers

Use the top movers report which campaigns have seen the biggest change in clicks since last month

Use the paid & organic report to show when his website appears in organic search, with no associated ads

Use the Search term report to show which search terms lead to the most clicks on his ads

The correct answer is:

Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers

Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?
Explanations:

The Auction insights report lets you compare your performance with other advertisers who are participating in the same auctions that you are. This information can help you to make strategic decisions about bidding and budgeting choices by showing you where you’re succeeding and where you may be missing opportunities for improved performance.

Read more here: https://support.google.com/adwords/answer/2579754?hl=en

An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

QUESTION

An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

Set bids at the ad group or campaign level

Choose websites that represent a variety of themes

Set bids on individual placements

Create a campaign for each website

The correct answer is:

Set bids on individual placements

An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
Explanations:

If you want to set bids for an individual targeting method in your ad group, you can use custom bids. These are max. CPC (or max. vCPM) bids that you set. If you enable custom bids for placements, for example, you can set max. CPC bids on individual placements that you add.

Get more (or less) traffic from placements by setting individual placement bids:

If you find that advertising on a specific site works well, you may decide to increase your bid for just that one site to be more competitive and increase your potential exposure on that site.

Read more here: https://support.google.com/adwords/answer/2470108?hl=en

Doesn’t restrict your ads to showing for the targeting method you’ve selected

Read more here:  https://support.google.com/adwords/answer/1209882?hl=en
Source

When using Hootsuite to publish images to your personal Instagram account, which steps are you able to do within the Hootsuite dashboard itself? (pick three)

QUESTION

When using Hootsuite to publish images to your personal Instagram account, which steps are you able to do within the Hootsuite dashboard itself? (pick three)

include the link you’d like to publish with your image

select the image you’d like to publish

publish the image to your Instagram account

schedule when your Instagram post should publish

The correct answer is:

When using Hootsuite to publish images to your personal Instagram account, which steps are you able to do within the Hootsuite dashboard itself? (pick three)
Explanation: We will update later. sincerely thank

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?

QUESTION

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?

Manual bid changes

Forecast data

Historical conversion data

Test conversions

The correct answer is:

Historical conversion data

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?
Explanation:

Using historical information about your campaign, Conversion Optimizer automatically finds the optimal equivalent CPC bid for your ad each time it’s eligible to appear. You still pay per click, but you no longer need to adjust your bids manually to reach your conversion goals.

Read more here: https://support.google.com/partners/answer/2471188?hl=en

What is a “user” in Yandex.Metrica?

QUESTION

What is a “user” in Yandex.Metrica?

People who, in the reporting period, visit a site for the first time since the start of data collection.

A Yandex user that goes to a site in the reporting period.

A user is one that completes at least one session on a site in the reporting period.

The correct answer is:

A user is one that completes at least one session on a site in the reporting period.

What is a “user” in Yandex.Metrica?
Explanation: We will update later. sincerely thank

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