Views can include website data from before the view was created.

QUESTION

Views can include website data from before the view was created.

False

True

The correct answer is:

False

Views can include website data from before the view was created.
Explanation:

A reporting view is the level in an Analytics account where you can access reports and analysis tools. Analytics automatically creates one unfiltered view for every property in your account, but you can set up multiple views on a single property. Any data you send to an Analytics property automatically appears in all views associated with that property.
Read more here: https://support.google.com/analytics/answer/2649553

A reporting view is the level in an Analytics account where you can access reports and analysis tools.

Analytics automatically creates one unfiltered view for every property in your account, but you can set up multiple views on a single property. Any data you send to an Analytics property automatically appears in all views associated with that property. For example, if you collect data from two websites and send it to one property, then data from both websites appears in all reporting views on that property. This is also true for web and app data. If you collect data from a mobile app and from a website, and both your SDK and your tracking code send data to one property in your Analytics account, all data (both web and app hits) appear in all reporting views associated with that property.

You can use filters to customize views and see only a subset of data in your reports. You might, for example, have one view to filter out all internal traffic, and another to include only activity from a specific website directory or subdomain. If you send web and app data to the same property, you might want want to use filters to exclude web or app data from specific views. Other Analytics reporting tools, like Goals, Segments, and Alerts are all applied to individual views. You can also restrict user access to specific views so you can control who sees what data.

We recommend that you don’t delete or add filters to your original view. When you delete a view, that particular historical perspective of the data is gone. When you add filters to a view, the data you exclude is unavailable. To preserve all your original data and also control the specific perspectives of that data, create a copy of your original view or set up additional views and customize each one to meet your reporting goals.

When you create a view, you can choose between an app view and a web view. These two view types give you a slightly different analysis experience, but are otherwise the same. For example, app views give you some reports that aren’t available in web views, like Crashes and Exceptions and the Google Play reports and web views give you Site Content reports.

Both types of views can display any data you send to your property, regardless of how you collect those hits. For example, you can see web data in your app views and app data in your web views.

If you’re only collecting and sending one type of data to Google, we recommend using views that will give you the best analysis experience. For example, if you only collect data from mobile apps, select app when you create a view and if you only collect data from websites, select web.

What are the steps for creating a conversion path?

QUESTION

What are the steps for creating a conversion path?

Attract, convert a lead, close a deal, and delight a customer.

Create awareness, determine your end point, chart your course, and analyze.

Create awareness, determine your end point, chart your course, build a ship, ahoy matey.

Create awareness, chart your course, optimize, convert a qualified lead.

The correct answer is:

Create awareness, determine your end point, chart your course, and analyze.

What are the steps for creating a conversion path?
Explanation: We will update later. sincerely thank

Which of these metrics is especially important to clients who are running a branding campaign?

QUESTION

Which of these metrics is especially important to clients who are running a branding campaign?

Clickthrough rate (CTR)

Average cost-per-click (avg. CPC)

Impressions

Phone call conversions

The correct answer is:

Impressions

Which of these metrics is especially important to clients who are running a branding campaign?
Explanation:

Impressions are important to track in any campaign, no matter what your goals are. But they can be especially important in branding campaigns, because they represent how many customers actually laid eyes on your ad. You might not care whether they ended up buying anything from your site, but you do want them to remember that catchy new slogan you paid big bucks to develop and share with the world.

Read more here: https://support.google.com/adwords/answer/1722064?hl=en

How many action items should you aim to complete in any given cycle?

QUESTION

How many action items should you aim to complete in any given cycle?

The number of action items you complete will depend on how busy you are with other client work. The slower you are, the more action items you can complete.

The general rule is to complete a minimum of five action items per sprint to continue the momentum going.

You should only focus on just completing the top, highest impact action item.

Start at the top of the wish list and select as many action items as you can complete based on the effort required by each item and the size of the engagement the client is in.

The correct answer is:

How many action items should you aim to complete in any given cycle?
Explanation: We will update later. sincerely thank

What’s something you can do in Ad gallery to enhance a dynamic display ad?

QUESTION

What’s something you can do in Ad gallery to enhance a dynamic display ad?

Make the call-to-action button blink

Add a flashing border

Customize your logo and colors

Upload your own call-to-action button

The correct answer is:

Customize your logo and colors

What’s something you can do in Ad gallery to enhance a dynamic display ad?
Explanation:

Showcase your business with dynamic display ads, which show personalized content to customers from a feed you control. Your ads show the new products, services, or promotions you update on your feed. The Ad gallery, formerly known as the display ad builder, is an ad-creation tool that offers various display ad formats in different categories, such as image ads, dynamic ads, Lightbox ads, and video ads, in any of your campaigns on the Google Display Network. You can customize your logo and choose colors.

Read more here: https://support.google.com/adwords/answer/3265299?hl=en

How might you determine if certain videos perform better within certain demographics?

QUESTION

How might you determine if certain videos perform better within certain demographics?

Compare each video by traffic sources and playback locations using a multi-line graph.

Compare the revenue in one of your series to look at overall growth year-over-year.

Create groups of videos and look at the publishing schedule for one demographic.

Group these videos together and compare how these videos perform among your target demographic profile.

The correct answer is:

Group these videos together and compare how these videos perform among your target demographic profile.

How might you determine if certain videos perform better within certain demographics?
Explanation: We will update later. sincerely thank

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