It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?

QUESTION

It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?

Yes. A high rate is good because that means the users are ‘bouncing’ from page to page.

Yes. A high rate is good because that means the users are ‘bouncing’ from top-to-bottom to view the entire page.

No. A low rate is good because that means the users are not ‘bouncing’ off of your website after arriving on a single page.

No. A low rate is good because that means the users are not ‘bouncing’ around and reading the content on the page instead.

The correct answer is:

It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?
Explanation: We will update later. sincerely thank

John wants to use a geo-based segment that Jane created in her Yandex.Audience account. Can John use Jane’s segment?

QUESTION

John wants to use a geo-based segment that Jane created in her Yandex.Audience account. Can John use Jane’s segment?

Yes, if Jane grants John access to her account in Yandex.Audience.

Yes, he can. Geo-based segments are available to all advertisers.

Yes, if Jane grants John access to the specific segment in Yandex.Audience.

No, one segment cannot be used in multiple accounts.

The correct answer is:

Yes, if Jane grants John access to the specific segment in Yandex.Audience.

John wants to use a geo-based segment that Jane created in her Yandex.Audience account. Can John use Jane’s segment?
Explanation: We will update later. sincerely thank

You’re gathering keywords for your corporate blog article with Keyword Magic Tool. You need to see the most recent SERP results to find out if there’s a chance for your domain to make the Google’s top for these keywords. What would you do?

QUESTION

You’re gathering keywords for your corporate blog article with Keyword Magic Tool. You need to see the most recent SERP results to find out if there’s a chance for your domain to make the Google’s top for these keywords. What would you do?

I’ll go to the Keyword Overview and check every keyword I’m interested in

I’ll send queries to Google and analyze the SERPs as they are

I’ll send the keywords in the Keyword Analyzer and select Top Competitors

I’ll use the SERP column right in the table with keywords in the Keyword Magic Tool

The correct answer is:

I’ll send the keywords in the Keyword Analyzer and select Top Competitors

You’re gathering keywords for your corporate blog article with Keyword Magic Tool. You need to see the most recent SERP results to find out if there’s a chance for your domain to make the Google’s top for these keywords. What would you do?
Explanation: We will update later. sincerely thank

How does programmatic benefit advertisers?

QUESTION

How does programmatic benefit advertisers?

Media is always cheaper through programmatic than through direct channels.

Media is always fraud-free.

All answers are correct

Media is more targeted, allowing advertisers to select only the impressions they want.

The correct answer is:

Media is more targeted, allowing advertisers to select only the impressions they want.

How does programmatic benefit advertisers?
Explanation: We will update later. sincerely thank

What is required for creative approval?

QUESTION

What is required for creative approval?

HTML5 formatting

A valid landing page

A 3rd-party verification tracker

Data sharing is enabled

The correct answer is:

A valid landing page

What is required for creative approval?
Explanation:

Creatives cannot serve until they’re assigned to an active line item and have gone through an initial review that takes approximately 24 hours and includes confirming at least one valid landing page.
Read more here: https://support.google.com/displayvideo/answer/6063030

What’s the best way to have your business’ story remembered and shared?

QUESTION

What’s the best way to have your business’ story remembered and shared?

Explain the value of your products and services and how you’re the best at what you do.

Explain your history in detail.

Show the ROI you can bring your customers.

Create emotional alignment between your business and your prospects and customers.

The correct answer is:

Create emotional alignment between your business and your prospects and customers.

What’s the best way to have your business’ story remembered and shared?
Explanation: We will update later. sincerely thank

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