What are best practices for creating a TrueView in-stream ad?

QUESTION

What are best practices for creating a TrueView in-stream ad?

A) All of the listed answers are correct

B) Provide clear next steps so customers can take action

C) Deliver the most important message early in the video

D) All a call-to-action (CTA) overlay

The correct answer is:

A) All of the listed answers are correct

What are best practices for creating a TrueView in-stream ad?
Explanation:

Following are the best practices for creating a TrueView in-stream ad.

Be clear about what your business offers, since the video may be your sole communication with a site’s viewers:

Have a clear call-to-action within your ad, and select colors and fonts to match your brand.

Keep your video short and sweet. Deliver your most important messages early in the video, in case viewers stop watching before it’s over. Play rates drop off significantly after 45 seconds.

Provide clear next steps for customers to take after finishing the video. That could be making a purchase, or visiting your website or store.

Read more here: https://support.google.com/youtube/answer/2375498?hl=en

When will Google Analytics end a session by default?

QUESTION

When will Google Analytics end a session by default?

After 30 minutes, regardless of user activity on your website

Once the user opens another browser window

When a user is inactive on your site for 30 minutes or more or closes a browser window

At noon every day

The correct answer is:

When a user is inactive on your site for 30 minutes or more or closes a browser window

When will Google Analytics end a session by default?
Explanation: We will update later. sincerely thank

What three metrics can help you assess performance?

QUESTION

What three metrics can help you assess performance?

Views, subtitles, revenue.

Comments, views, watch time.

Device, views, playback location.

Geography, demographics, and watch time

The correct answer is:

Comments, views, watch time.

What three metrics can help you assess performance?
Explanation:

In YouTube, a channel assessment means a way of analysis that can save you time and help you plan the channel’s growth. Optimizing and growing your YouTube Channel is a never-ending process which heavily depends on your goals, audience, and on available tools. In other words, you should analyze, monitor and make informed decisions to grow your channel in the long run. YouTube offers many powerful tools to measure and analyze your data.

So, what metrics are the most important in the channel assessment? In other words, what metrics can help you assess performance? In general, you should focus on three main metrics which are directly related to your channel performance. First and the most important is Watch time. It measures how engaged viewers are with your videos, how much minutes they spend watching a video. Other two principal metrics are comments and views.

All these 3 metrics are key factors evaluating your YouTube channel growth, especially watch time.

Learn more on the official Google support website.

Which of the following is NOT a way Growth-Driven Design impacts your agency?

QUESTION

Which of the following is NOT a way Growth-Driven Design impacts your agency?

Doubles the revenue from your website engagements

Moves your agency away from contractors and freelancers

Differentiates your agency

Greatly reduces scope creep, launches on-time, and on budget

Flips your business model from project-based to a recurring revenue model

The correct answer is:

Moves your agency away from contractors and freelancers

Which of the following is NOT a way Growth-Driven Design impacts your agency?
Explanation: We will update later. sincerely thank

A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an E-commerce site with a display ad. She should choose a landing page for the ad that features:

QUESTION

A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an E-commerce site with a display ad. She should choose a landing page for the ad that features:

the entire new line of non-stick cookware

a specific pan within the new line

all non-stick cookware sold on the site

all cookware sold on the site

The correct answer is:

the entire new line of non-stick cookware

A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an E-commerce site with a display ad. She should choose a landing page for the ad that features:
Explanation:

Landing page should be relevant to ads. If your goal is to promote entire line of non-stick cookware, you should choose a landing page with entire line creating good user experience.

It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?

QUESTION

It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?

Yes. A high rate is good because that means the users are ‘bouncing’ from page to page.

Yes. A high rate is good because that means the users are ‘bouncing’ from top-to-bottom to view the entire page.

No. A low rate is good because that means the users are not ‘bouncing’ off of your website after arriving on a single page.

No. A low rate is good because that means the users are not ‘bouncing’ around and reading the content on the page instead.

The correct answer is:

It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?
Explanation: We will update later. sincerely thank

John wants to use a geo-based segment that Jane created in her Yandex.Audience account. Can John use Jane’s segment?

QUESTION

John wants to use a geo-based segment that Jane created in her Yandex.Audience account. Can John use Jane’s segment?

Yes, if Jane grants John access to her account in Yandex.Audience.

Yes, he can. Geo-based segments are available to all advertisers.

Yes, if Jane grants John access to the specific segment in Yandex.Audience.

No, one segment cannot be used in multiple accounts.

The correct answer is:

Yes, if Jane grants John access to the specific segment in Yandex.Audience.

John wants to use a geo-based segment that Jane created in her Yandex.Audience account. Can John use Jane’s segment?
Explanation: We will update later. sincerely thank

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