Take a look at the Backlinks report in the Backlink Analytics tool. How would you explain to your client that there are backlinks with New and Lost status at the same time?

QUESTION

Take a look at the Backlinks report in the Backlink Analytics tool. How would you explain to your client that there are backlinks with New and Lost status at the same time?

This backlink was added less than a month ago and deleted shortly after adding

The New status is for the Source page and the Lost is for the Target page. The Source page has added a backlink recently, and the Target page has already deleted it

There is a mistake in the backlink, you should check and fix it

The correct answer is:

This backlink was added less than a month ago and deleted shortly after adding

Take a look at the Backlinks report in the Backlink Analytics tool. How would you explain to your client that there are backlinks with New and Lost status at the same time?
Explanation: We will update later. sincerely thank

Viewable cost–per–thousand impressions (vCPM):

QUESTION

Viewable cost–per–thousand impressions (vCPM):

applies to all ads that appear in Google Search and on the Display Network

lets you pay only for the impressions that become viewable

lets you bid based on AdWords’ projected views of your ad

counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more

The correct answer is:

lets you pay only for the impressions that become viewable

Viewable cost–per–thousand impressions (vCPM):
Explanation:

If you’d like to pay only for ad impressions measured as viewable, you can with viewable cost-perthousand impressions (viewable CPM). An ad is counted as “viewable” when 50 percent of your ad shows on screen for one second or longer for display ads and two seconds or longer for video ads. You can select Viewable CPM as a bid strategy when you choose CPM bidding for your “Display Network only” campaign.

Read more here: https://support.google.com/adwords/answer/3499086?hl=en

If you need a report that isn’t included by default on the sales dashboard, what should you do first?

QUESTION

If you need a report that isn’t included by default on the sales dashboard, what should you do first?

Create a custom report that gives you the information you need.

Look in the reports library for a report that provides the information you need.

Export your data into a spreadsheet and create a report in your favorite spreadsheet program.

Go to the reports marketplace and see if you can purchase the needed report.

The correct answer is:

Look in the reports library for a report that provides the information you need.

If you need a report that isn’t included by default on the sales dashboard, what should you do first?
Explanation: We will update later. sincerely thank

Which of the following statements about email templates is NOT true?

QUESTION

Which of the following statements about email templates is NOT true?

a – CAN SPAM fields are required.

b – You can customize the appearance of CAN SPAM content with HTML and CSS.

c – Email templates cannot contain custom modules.

d – Email testing is accessed through the editor.

The correct answer is:

c – Email templates cannot contain custom modules.

Which of the following statements about email templates is NOT true?
Explanation: We will update later. sincerely thank

How would you add third-party verification to a creative when Campaign Manager is your ad server?

QUESTION

How would you add third-party verification to a creative when Campaign Manager is your ad server?

In Display & Video 360, use the custom tag wrapper feature

Add the Display & Video 360 tags to Campaign Manager with the third party verification’s tracking link

Download the Campaign Manager tag, append to the Display & Video 360 tag, and perform a SDF bulk upload

Add the integration code to the advertiser’s Basic Details and upload the tags to Display & Video 360

The correct answer is:

In Display & Video 360, use the custom tag wrapper feature

How would you add third-party verification to a creative when Campaign Manager is your ad server?
Explanation: We will update later. sincerely thank

How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign? OR An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account?

QUESTION

How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign? OR An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account?

Set a daily budget of $20 for the advertiser’s campaign

Set a bid of $20 per ad group

Set a daily budget of $20 for the advertiser’s account

Set a bid of $20 for the advertiser’s campaign

The correct answer is:

Set a daily budget of $20 for the advertiser’s campaign

How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign? OR An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account?
Explanation:

With AdWords, you choose a daily budget for each campaign based on your advertising goals and the average amount that you’re comfortable spending each day. You can change your budget at any time.

This article explains how to set and change your daily budget.

In Google Ads, your daily spend can differ day-by-day even you set your daily budget. However, with all Google Ads campaigns, you won’t be charged more than your average daily budget multiplied by the average number of days in a month (30.4). Note, that Google count that one month has 30.4 days inaverage.

Keeping that in mind let’s look at the question. So, how would you recommend that William set his budget if he wants to spend 608 USD per month on his campaign? The answer is in the question. 608 USD on “campaign”, not account or a group. 608 USD divided by 30.4 is 20 USD per day for a campaign.

Tip: It’s very easy to overspend with Google Ads. Start from very specific keywords and tailor your landing pages to get as close as possible to highest quality score.

Read more here: https://support.google.com/adwords/answer/2375420

It is important to translate your vision into a revenue goal for all of the following reasons EXCEPT:

QUESTION

It is important to translate your vision into a revenue goal for all of the following reasons EXCEPT:

Revenue is a metric that’s easily understood by executive leaders.

Revenue is a metric that marketing and sales can both contribute to.

Translating the vision into a revenue goal makes the vision more concrete.

Translating the vision into a revenue goal makes the vision easier to achieve.

The correct answer is:

Translating the vision into a revenue goal makes the vision easier to achieve.

It is important to translate your vision into a revenue goal for all of the following reasons EXCEPT:
Explanation: We will update later. sincerely thank

What could prevent Inventory Management from making changes to a campaign?

QUESTION

What could prevent Inventory Management from making changes to a campaign?

Edits to ad rotation settings

Manual edits to campaign name or status

Edits to campaign bids or bid strategies

Manual edits to keyword URL templates

The correct answer is:

Manual edits to campaign name or status

What could prevent Inventory Management from making changes to a campaign?
Explanation:

For any item generated by a template, you can tell Search Ads 360 that you want to manage the item manually. If you change the name: The campaign template no longer pauses or removes the campaign as inventory data changes. Ad group, ad, keyword, and other templates continue to create and manage items within the campaign (even if you paused or renamed it).

Read more here: https://support.google.com/searchads/answer/7211967

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