What is a key benefit of having an online presence for a business?

QUESTION

What is a key benefit of having an online presence for a business?

The ability to sell products directly to customers through social media

Being visible when people search for a business like yours

Sending users emails to update them on new products

Being able to offer new customers promotional discounts

The correct answer is:

Being visible when people search for a business like yours

What is a key benefit of having an online presence for a business?
Explanation: We will update later. sincerely thank

How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?

QUESTION

How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?

Programmatic Guaranteed deals are available in the insertion order’s Inventory source targeting

The publisher needs to agree on the targeting and categories for an open auction deal

The publisher needs to agree on number of impressions and fixed price for a Programmatic Guaranteed deal

The publisher sets up line items in Display & Video 360 for any Programmatic Guaranteed deals

The correct answer is:

The publisher needs to agree on number of impressions and fixed price for a Programmatic Guaranteed deal

How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?
Explanation: We will update later. sincerely thank

Which is a best practice for optimizing a landing page for Google Ads?

QUESTION

Which is a best practice for optimizing a landing page for Google Ads?

Easy-to-navigate content

Several links to related websites

The same programming language across the whole site

Prominent headlines in several font styles and sizes

The correct answer is:

Easy-to-navigate content

Which is a best practice for optimizing a landing page for Google Ads?
Explanations:

Landing page experience is AdWords’ measure of how well your website gives people who click your ads exactly what they’re looking for–quickly and effortlessly. Your landing page is the URL people arrive at after they click your ad, and the experience you offer affects your Ad Rank and therefore your CPC and position in the ad auction. Your ads may show less often (or not at all) if they point to websites that offer a poor user experience. Easy-to-navigate content is important factor which improves user experience.

Organize and design your page well, so people don’t have to hunt around for information. Make it quick and easy for people to order the product mentioned in your ad. Don’t annoy customers with pop-ups or other features that interfere with their navigation of your site. Help customers quickly find what they’re looking for by prioritizing the content that’s visible above-the-fold.

Read more here: https://support.google.com/adwords/answer/2404197

What are two benefits of using the INS tag? (select two)

QUESTION

What are two benefits of using the INS tag? (select two)

Select All Correct Responses

Serves ads on browsers that don’t support Javascript

Reduces load latency

Eliminates the need for publishers to add cache-busters

More robust Verification data

The correct answer is:

More robust Verification data

What are two benefits of using the INS tag? (select two)
Explanation:

The INS tag works for ads that use iframe/JavaScript or JavaScript tags and improves Verification and Reporting data.

Benefits of sing the INS tag:

For publishers: You don’t have to add cache busters (ord=) to this tag. It allows for easier tag implementation.

For advertisers: INS provides richer domain information in Verification that gives you greater visibility into where your ads are serving, as well as better facilitating brand safety and spam protection.

Read more here: https://support.google.com/dcm/answer/6080468

Which of the following best practices should be followed when applying target CPA to a campaign?

QUESTION

Which of the following best practices should be followed when applying target CPA to a campaign?

Have enough budget headroom for the campaign to grow

Have enough impression headroom for the campaign to grow

All answers are correct

Set up a Target CPA that is slightly lower than your historical CPA

The correct answer is:

Have enough impression headroom for the campaign to grow

Which of the following best practices should be followed when applying target CPA to a campaign?
Explanation: We will update later. sincerely thank

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