Which of the following allows advertisers to test out new keywords or ad copy that will serve only to specific audience members?

QUESTION

Which of the following allows advertisers to test out new keywords or ad copy that will serve only to specific audience members?

Bid optimizer

Target and Bid (Targeting in the new AdWords experience)

Bid Modifiers (Bid Management in the new AdWords experience)

Bid Only (Observations in the new AdWords experience)

The correct answer is:

Target and Bid (Targeting in the new AdWords experience)

Which of the following allows advertisers to test out new keywords or ad copy that will serve only to specific audience members?
Explanation: We will update later. sincerely thank

Which of these customers likely has the highest potential value to bid on when searching for flowers?

QUESTION

Which of these customers likely has the highest potential value to bid on when searching for flowers?

Customer that abandoned a shopping cart yesterday

New visitor to your client’s site

Customer that visited a product page last week

A visitor that has added products to their wish list

The correct answer is:

Customer that abandoned a shopping cart yesterday

Which of these customers likely has the highest potential value to bid on when searching for flowers?
Explanation: We will update later. sincerely thank

Identify when it is appropriate to use target and bid for targeting in the new AdWords experience.

QUESTION

Identify when it is appropriate to use target and bid for targeting in the new AdWords experience.

A client wants to continue to reach all users searching for their keywords

A client wants to test new keywords or direct returning users to a new landing page

A client wants to target new audiences

A client wants to use bid only

The correct answer is:

A client wants to test new keywords or direct returning users to a new landing page

Identify when it is appropriate to use target and bid for targeting in the new AdWords experience.
Explanation: We will update later. sincerely thank

What can be customized with audience signals to make the acquisition of website visitors more efficient and ensure that users who are searching are re-acquired before they visit any competitor sites?

QUESTION

What can be customized with audience signals to make the acquisition of website visitors more efficient and ensure that users who are searching are re-acquired before they visit any competitor sites?

Keywords

All answers are correct

Bids

Creatives

The correct answer is:

All answers are correct

What can be customized with audience signals to make the acquisition of website visitors more efficient and ensure that users who are searching are re-acquired before they visit any competitor sites?
Explanation: We will update later. sincerely thank

RLSA lists should start with all site visitors. Further segments can follow the advertiser’s website structure, which usually groups visitors at various stages in the conversion cycle.

QUESTION

RLSA lists should start with all site visitors. Further segments can follow the advertiser’s website structure, which usually groups visitors at various stages in the conversion cycle.

True

False

The correct answer is:

True

RLSA lists should start with all site visitors. Further segments can follow the advertiser’s website structure, which usually groups visitors at various stages in the conversion cycle.
Explanation: We will update later. sincerely thank

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