Category: Search Ads 360

QUESTION

When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?

Advertiser

Campaign

Placement

Publisher

The correct answer is:

Advertiser

Explanation:

If the advertiser doesn’t exist in your Campaign Manager account, you will need to create the advertiser first. Note that each Campaign Manager advertiser in your Campaign Manager account can be linked to only one Search Ads 360 advertiser. Learn more about the  one-to-one relationship between Search Ads 360 and Campaign Manager.

Read more here: https://support.google.com/searchads/answer/2491917

QUESTION

What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?

Position

Advanced Targeting

Conversion

Clicks

The correct answer is:

Advanced Targeting

Explanation:

An advanced targeting bid strategy addresses the needs of companies that offer a complex mix of products with varying profit margins. In particular, this technology was designed with retail, travel, and financial services in mind. However, the functionality is fully flexible and can be used in any industry.

The advanced targeting goal optimizes bidding based on the type of conversion. You can set a Cost per action (CPA), Effective revenue share (ERS), or Return on advertiser spend (ROAS) target for a customized group of conversions. For example, you can assign aggressive targets to higher-margin conversion types, and assign conservative goals to lower-margin conversion types.

Read more here: https://support.google.com/searchads/answer/6231872

QUESTION

If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?

1 hour

6 hours

24 hours

12 hours

The correct answer is:

24 hours

Explanation:

When you manually override the max CPC, the new max CPC will remain for 24 hours; the Search Ads 360 optimization system will not update the max CPC during this time. After 24 hours, Search Ads 360 will resume optimizing your bids to meet the goals of the bid strategy, starting at the manually set max CPC.

Read more here: https://support.google.com/searchads/answer/2382754

QUESTION

What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?

Remarketing lists

Search Ads 360 API

Attribution

Google Ads API

The correct answer is:

Remarketing lists

Explanation:

If you use Campaign Manager to manage your display advertising, you can sign into Campaign Manager and create audience lists of visitors who complete a Floodlight activity on your site. In Search Ads 360, you can see which Campaign Manager audience lists are also responding to your search ads. If you see that a display audience generates paid search conversions at a significantly different rate from other audiences, you may be able to increase the efficiency of your search campaigns by setting up search remarketing targets for this audience.

Read more here: https://support.google.com/searchads/answer/6103109

QUESTION

When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

3-4 weeks

2 weeks

3 months

1 week

The correct answer is:

3-4 weeks

Explanation:

It’s best to start a Search Ads 360 bid strategy with a CPA, ERS, or ROAS target that matches historical (last 3- 4 weeks) performance because large differences in target ROI compared to historical performance may have an unexpected effect on spend and conversions or revenue.

Read more here: https://support.google.com/searchads/answer/7085426

QUESTION

At which three levels can bid strategies be applied? (select three)

Keyword

Ad group

Agency

Campaign

The correct answer is:

Campaign

Explanation:

You can apply a Search Ads 360 bid strategy to campaigns and ad groups instead of having to add one biddable item at a time. This makes it easy to align all biddable items in a campaign or ad group behind a single performance goal.

Read more here: https://support.google.com/searchads/answer/2973414

QUESTION

What is the default attribution model for Floodlight?

Last Impression

First interaction

Last Click

First Click

The correct answer is:

Last Click

Explanation:

By default, Search Ads 360 gives all credit for a conversion to the last click that leads a customer to your site. But a significant number of conversions may result from a path with several interactions—clicks on display ads as well as paid search clicks driven by shopping campaigns, generic or brand keywords, and other biddable items.

Read more here: https://support.google.com/searchads/answer/6194849

QUESTION

Campaigns can only be copied within the same engine account for which two engines? (select two)

Select All Correct Responses

Social

Bing Ads

adMarketplace

Yahoo Gemini

The correct answer is:

Yahoo Gemini

Explanation:

You can copy Google Ads campaigns to other search engine accounts as well as to Google Ads accounts. Bing Ads, Yahoo! Japan, Baidu, and Yahoo! Gemini campaigns can only be copied within the same engine account.

Read more here: https://support.google.com/searchads/answer/4509373

QUESTION

What two Floodlight activity group types can be set up? (select two)

Counter

Metric

Sales

Dimension

The correct answer is:

Sales

Explanation:

There are two types of Floodlight activities you can create:

Action: Count the number of times that users have visited a particular webpage after seeing or clicking on one of your ads. These are called Counter activities in Campaign Manager

Transaction: Track the number of sales made or the number of items purchased. You can also capture the total value of each sale. With a few extra steps, you can also set up transaction tags to report revenue, cost, and profit for individual products in an inventory feed. These are called Sales activities in Campaign Manager.

Read more here: https://support.google.com/searchads/answer/7305597

QUESTION

What metrics estimate conversions that measure user behavior across devices and environments?

clicks

cost

Cross-environment metrics

visits

The correct answer is:

Cross-environment metrics

Explanation:

People own multiple devices that can access the Internet, and will often view your ads in one environment and then convert on another. Cross-environment conversion reporting shows the effectiveness of your advertising campaign across all environments (tablet, mobile, and desktop; app and web), regardless of the device or environment a user converts on.

Read more here: https://support.google.com/dcm/partner/answer/6163585