Category: Search Ads 360

QUESTION

Where can a saved web query be found?

In the left-hand menu, click Budget Management, then Web Query

In the right-hand menu, Click Advertiser Settings, then Web Query

In the right-hand menu, click Attribution, then Web Query

In the left-hand menu, click Downloads then Web Query

The correct answer is:

In the left-hand menu, click Downloads then Web Query

Explanation:

You can see a list of existing web queries, copy the web query URL, or remove a web query.

Navigate to an advertiser.

In the left nav, click Downloads.

Click the Web queries tab above the table.

Read more here: https://support.google.com/searchads/answer/2870738

QUESTION

What permissions are needed to create an advertiser?

Read-only

Advertiser viewer

Agency Manager

Advertiser user (edit access)

The correct answer is:

Agency Manager

Explanation:

To create an advertiser in Search Ads 360, your Google account needs all of the following permissions:

In Search Ads 360, you need agency manager permissions.

In Campaign Manager, your user profile needs the Agency Admin role. Google accounts with multiple user profiles in Campaign Manager are not supported in Search Ads 360.If your Google account has been granted multiple user profiles in Campaign Manager, you won’t be able to create an advertiser in Search Ads 360, even if your Campaign Manager profiles have the correct roles.

Read more here: https://support.google.com/searchads/answer/2491917

QUESTION

Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)

Select All Correct Responses

Executive reports can’t be sent to a user with no access to Search Ads 360

Deliver daily file to shared sFTP

Link to a shared version of the generated report

Send a downloaded PDF or Excel file

The correct answer is:

Send a downloaded PDF or Excel file

Explanation:

When you’re ready to share your report with clients, executives, or other people who do not use Search Ads 360, you can send them a link to the report or you can send the downloaded report.

Read more here: https://support.google.com/searchads/answer/3212381

QUESTION

What configuration setting eliminates duplicate conversions between advertisers?

Revenue

Shared Floodlight configuration

Counter

Action

The correct answer is:

Explanation:

Each Search Ads 360 advertiser and its associated Campaign Manager advertiser share the same set of Floodlight settings, activities, and tags used to report conversions. This makes it possible to track conversions from both display and search advertising using a single set of tags. It also prevents cross-channel conversion funnels from counting conversions more than once (for example, conversions that start from a display click and end with a paid search click will give last-click credit to the paid search click).

Read more here: https://support.google.com/searchads/answer/2478311

QUESTION

What is shown in the “Last sync” details tab? (select two)

A list of campaigns modified

The time that the sync occurred

A list of error types

The number of errors during the sync

The correct answer is:

The number of errors during the sync

Explanation:

Click the Last sync details tab to see:

Number of objects (campaigns, groups, ads, and keywords) on the engine at the time of the sync.

When the sync occurred.

Number of errors during the sync.

Number of objects that were changed in Search Ads 360.

Read more here: https://support.google.com/searchads/answer/1726548

QUESTION

Which three features can be used to integrate offline conversion data? (select three)

sFTP

Bulksheets

Search Ads 360 API

Google Data Studio

The correct answer is:

Search Ads 360 API

Explanation:

Upload from the Search Ads 360 API: If you have a computer system that maintains conversion data, you can write a program that uses the Search Ads 360 API (application programming interface) to automatically upload conversions.

Upload from a bulksheet: Enter data about conversions into a spreadsheet, and then upload the spreadsheet to Search Ads 360. Offline conversions for social and auto track engines can only be uploaded from the Search Ads 360 Conversions API.

Read more here: https://support.google.com/searchads/answer/3465926

The correct answer is:

Search Ads 360 API

QUESTION

When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?

Advertiser

Campaign

Placement

Publisher

The correct answer is:

Advertiser

Explanation:

If the advertiser doesn’t exist in your Campaign Manager account, you will need to create the advertiser first. Note that each Campaign Manager advertiser in your Campaign Manager account can be linked to only one Search Ads 360 advertiser. Learn more about the  one-to-one relationship between Search Ads 360 and Campaign Manager.

Read more here: https://support.google.com/searchads/answer/2491917

QUESTION

What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?

Position

Advanced Targeting

Conversion

Clicks

The correct answer is:

Advanced Targeting

Explanation:

An advanced targeting bid strategy addresses the needs of companies that offer a complex mix of products with varying profit margins. In particular, this technology was designed with retail, travel, and financial services in mind. However, the functionality is fully flexible and can be used in any industry.

The advanced targeting goal optimizes bidding based on the type of conversion. You can set a Cost per action (CPA), Effective revenue share (ERS), or Return on advertiser spend (ROAS) target for a customized group of conversions. For example, you can assign aggressive targets to higher-margin conversion types, and assign conservative goals to lower-margin conversion types.

Read more here: https://support.google.com/searchads/answer/6231872

QUESTION

If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?

1 hour

6 hours

24 hours

12 hours

The correct answer is:

24 hours

Explanation:

When you manually override the max CPC, the new max CPC will remain for 24 hours; the Search Ads 360 optimization system will not update the max CPC during this time. After 24 hours, Search Ads 360 will resume optimizing your bids to meet the goals of the bid strategy, starting at the manually set max CPC.

Read more here: https://support.google.com/searchads/answer/2382754

QUESTION

What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?

Remarketing lists

Search Ads 360 API

Attribution

Google Ads API

The correct answer is:

Remarketing lists

Explanation:

If you use Campaign Manager to manage your display advertising, you can sign into Campaign Manager and create audience lists of visitors who complete a Floodlight activity on your site. In Search Ads 360, you can see which Campaign Manager audience lists are also responding to your search ads. If you see that a display audience generates paid search conversions at a significantly different rate from other audiences, you may be able to increase the efficiency of your search campaigns by setting up search remarketing targets for this audience.

Read more here: https://support.google.com/searchads/answer/6103109