What should you do to secure executive buy-in if you’re starting a social media project and don’t have a past campaign to use as a benchmark?

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QUESTION

What should you do to secure executive buy-in if you’re starting a social media project and don’t have a past campaign to use as a benchmark?

Research the costs of agencies that can do the work.

Consider industry research to back up your plan.

Position your program as an experiment or pilot.

Create a robust PowerPoint with statistics to back up your plan

The correct answer is:

Position your program as an experiment or pilot.

What should you do to secure executive buy-in if you’re starting a social media project and don’t have a past campaign to use as a benchmark?
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