Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

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QUESTION

Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

Cost-per-view (CPV)

Cost-per-thousand-impressions (CPM)

Cost-per-click (CPC)

Cost-per-acquisition (CPA)

The correct answer is:

Cost-per-acquisition (CPA)

Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?
Explanation:

Target cost-per-acquisition (CPA) is an automated bid strategy that lets you tell AdWords the amount that you’re willing to pay for a conversion. AdWords then automatically sets your bids to give you as many conversions as possible at your targeted cost per acquisition

Source

A great thing about Google Ads is that you can choose from a range of targeting and bidding options. With some practice and testing, you’ll find what works best in your particular situation.

So, which bid strategy should Sara use if her goal is to get more people to call her local catering business? While choosing between different bid strategies, the first thing you should think of is what’s your goal. In this case, Sara wants to drive calls. Note, that calls in Google Ads are considered as acquisitions. Therefore, Sara should choose CPA bid strategy.

Note, that in order to apply this bidding strategy you should meet several conditions. For example, have a certain number of conversions. And, of course, properly set conversion tracking.

Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. T

Read more here: https://support.google.com/adwords/answer/6268632?hl=en

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