What steps are necessary to start tracking sales values in Yandex.Metrica?

QUESTION

What steps are necessary to start tracking sales values in Yandex.Metrica?

Enable the option “Dispatch ecommerce data to Metrica” and update the Yandex.Metrica tag on all pages of the site.

The “Dispatch ecommerce data to Metrica” option is enabled by default, so no additional steps are necessary.

Enable the option “Dispatch ecommerce data to Metrica” and update the Yandex.Metrica tag on the page where transactions take place.

The correct answer is:

Enable the option “Dispatch ecommerce data to Metrica” and update the Yandex.Metrica tag on all pages of the site.

What steps are necessary to start tracking sales values in Yandex.Metrica?
Explanation: We will update later. sincerely thank

A user is looking for bus tickets from Moscow to Riga. Which keyword has the correct operators in order to take into account the direction of the bus trip?

QUESTION

A user is looking for bus tickets from Moscow to Riga. Which keyword has the correct operators in order to take into account the direction of the bus trip?

Bus !from Moscow !to Riga

Bus [Moscow-Riga]

“Bus Moscow-Riga”

Bus +from Moscow +to Riga

The correct answer is:

Bus [Moscow-Riga]

A user is looking for bus tickets from Moscow to Riga. Which keyword has the correct operators in order to take into account the direction of the bus trip?
Explanation: We will update later. sincerely thank

Can you know in advance if a Yandex.Audience segment will work well as a Look-alike segment?

QUESTION

Can you know in advance if a Yandex.Audience segment will work well as a Look-alike segment?

No, there’s no concrete way to know in advance. Look-alike segments should be made using groups of people linked in some way and similar in behavior.

No, you can’t know this ahead of time. You can only experiment and track the impressions statistics for the Look-alike segment.

Yes, you can. Segments should consist of users whose similarity is visibile in their statistics. The more similar they are, the better the segment will work as a Look-alike segment.

The correct answer is:

Yes, you can. Segments should consist of users whose similarity is visibile in their statistics. The more similar they are, the better the segment will work as a Look-alike segment.

Can you know in advance if a Yandex.Audience segment will work well as a Look-alike segment?
Explanation: We will update later. sincerely thank

If an ad’s CPC is lower than the minimum search CPC, can the ad appear anywhere else? Choose the most complete answer.

QUESTION

If an ad’s CPC is lower than the minimum search CPC, can the ad appear anywhere else? Choose the most complete answer.

Yes, on the “All ads” page.

Yes, the ad can appear on the “All ads” page and on sites in the Yandex Advertising Network.

No, the ad will not appear anywhere.

The correct answer is:

Yes, the ad can appear on the “All ads” page and on sites in the Yandex Advertising Network.

If an ad’s CPC is lower than the minimum search CPC, can the ad appear anywhere else? Choose the most complete answer.
Explanation: We will update later. sincerely thank

Let’s say you own a restaurant in a business centre. Your goal is to attract as many employees of this business centre as possible. What can you do to reach this goal?

QUESTION

Let’s say you own a restaurant in a business centre. Your goal is to attract as many employees of this business centre as possible. What can you do to reach this goal?

Launch a campaign with a Look-alike segment for current visitors.

Launch a search campaign with the keywords: “where to eat in the business center” and “business lunch.”

Use polygons in Yandex.Audience with the option “Audience: works.”

The correct answer is:

Use polygons in Yandex.Audience with the option “Audience: works.”

Let’s say you own a restaurant in a business centre. Your goal is to attract as many employees of this business centre as possible. What can you do to reach this goal?
Explanation: We will update later. sincerely thank

You have a client base that is interested in your services and makes up most of your revenue. You have increased your production and want to use Yandex.Direct to attract new customers. What is the best way to target this audience?

QUESTION

You have a client base that is interested in your services and makes up most of your revenue. You have increased your production and want to use Yandex.Direct to attract new customers. What is the best way to target this audience?

Create a look-alike segment in Yandex.Audience based on your clients’ data.

Create a segment based on a Yandex.Metrica goal (“Visited the Contacts page”).

Create a Yandex.Audience segment based on your clients’ data.

Create a DMP segment based on data from third-party providers.

The correct answer is:

Create a look-alike segment in Yandex.Audience based on your clients’ data.

You have a client base that is interested in your services and makes up most of your revenue. You have increased your production and want to use Yandex.Direct to attract new customers. What is the best way to target this audience?
Explanation: We will update later. sincerely thank

A large online store selling household appliances plans to sell heaters. The managers want to maintain a certain ROI. Which of the automatic strategies is best in this case?

QUESTION

A large online store selling household appliances plans to sell heaters. The managers want to maintain a certain ROI. Which of the automatic strategies is best in this case?

Average CPA.

Average ROI.

Weekly budget.

Average CPC.

The correct answer is:

Average ROI.

A large online store selling household appliances plans to sell heaters. The managers want to maintain a certain ROI. Which of the automatic strategies is best in this case?
Explanation: We will update later. sincerely thank

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