Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?

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QUESTION

Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?

Demographic targeting

In-market audiences

Dynamic remarketing

A broad affinity audience

The correct answer is:

In-market audiences

Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
Explanations:

Select in-market audiences to find customers who are in the market, which means that they are researching products and are actively considering buying a service or product like those you offer. Inmarket audiences are available to advertisers in all AdWords languages. These audiences are designed for advertisers focused on getting conversions from customers most likely to make a purchase. In-market audiences can help drive remarketing performance and reach consumers close to completing a purchase.

In-market audiences: Select from these audiences to find customers who are researching products and actively considering buying a service or product like those you offer. In-market audiences are available to advertisers in all AdWords languages.

These audiences are designed for advertisers focused on getting conversions from customers most likely to make a purchase. In-market audiences can help drive remarketing performance and reach consumers close to completing a purchase.

Read more here: https://support.google.com/adwords/answer/2497941?hl=en

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