The attribute ‘identifier exists’ and value ‘FALSE’ should be used for:

QUESTION

The attribute ‘identifier exists’ and value ‘FALSE’ should be used for:

Items as part of a bundle

Used electronics

New books for pre-order

Custom-made clothing

Related keyword:

The correct answer is:

Explanation

Explanation:

Unique product identifiers go beyond the id attribute to define the product you’re selling in the global marketplace. Common unique product identifiers include Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs), and brand names. Providing unique product identifiers, especially GTINs, can make your ads richer and easier for users to find. In the rare situation where your product has neither a GTIN nor MPN (for example, made-to-order or handmade items), set ‘identifier exists’ to ‘FALSE’ to indicate that you have no identifier for the product.

In the rare situation where your product has neither a GTIN nor MPN (for example, made-to-order or handmade items), set ‘identifier exists’ to ‘FALSE’ to indicate that you have no identifier for the product.

Read more here: https://support.google.com/merchants/answer/160161?hl=en

Unique product identifiers go beyond the id attribute to define the product you’re selling in the global marketplace. Common unique product identifiers include Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs), and brand names. Providing unique product identifiers, especially GTINs, can make your ads richer and easier for users to find.

This article explains the unique product identifiers you may have to provide, how to troubleshoot issues with your identifiers, and what to do if you don’t have them.

Used in primarily North America

Universal Product Code (UPC), also called GTIN-12 and UPC-A

12 numeric digits

A unique numerical identifier for commercial products that’s usually associated with a barcode printed on retail merchandise.

Used primarily outside of North America

European Article Number (EAN), also called GTIN-13

Typically 13 numeric digits (can occasionally be either eight or 14 numeric digits)

A unique numerical identifier for commercial products that’s usually associated with a barcode printed on retail merchandise.

Used only in Japan

Japanese Article Number (JAN), also called GTIN-13

8 or 13 numeric digits

A unique numerical identifier for commercial products that’s usually associated with a barcode printed on retail merchandise.

Used globally

International Standard Book Number (ISBN)

ISBN-10: 10 numeric digits (last digit may be “X” which represents the number “10”).

Note that this format was deprecated in 2007, and not all books can be represented using ISBN-10.

ISBN-13 (recommended): 13 numeric digits and typically starts with either 978 or 979

A unique numerical identifier for commercial books published since 1970 that can be found on the back of the book along with the barcode.

Used globally

The brand of the product

Used globally

Manufacturer Part Number (MPN)

Alphanumeric digits (various lengths)

The number which uniquely identifies the product to its manufacturer

Depending on the type of product you submit, you’ll submit different identifiers. For all your items, we recommend submitting all three attributes (gtinbrand, and mpn) to help boost ad performance and help users find your products.

Use the following set of rules to provide the correct identifiers for each of your products.

For all new products (which is submitted with the condition attribute) that have a GTIN assigned, submit the following attributes:

gtin

brand

mpn (recommended)

Some products don’t have a GTIN assigned, and so you don’t need to submit one. However, if the product does have a GTIN assigned and you don’t submit it, then the product could be disapproved.

For these products, submit the following attributes:

brand

mpn

Examples of products that may not have an assigned GTIN include:

Store brand products

Replacement parts

Original equipment manufacturer (OEM) parts or replacements for OEM parts

Custom-made products (e.g., custom t-shirts, art, and handmade goods)

Books released before ISBN was approved as an ISO standard in 1970

Vintage or antique products

Preorder products (using the condition attribute)

For products without a GTIN and brand nor mpn and brand, submit identifier_exists.

If the product has a clearly associated brand or manufacturer, submit the brand attribute.

However, you don’t need to submit the brand attribute if the product doesn’t have a clearly associated brand (e.g., movies, books, and music) or is a custom-made product (e.g., custom t-shirts, art, and handmade goods).

The correct answer is:

ISBN-13 (recommended):

The attribute ‘identifier exists’ and value ‘FALSE’ should be used for:
Explanation: We will update later. sincerely thank

When building a keyword list for a Display Network campaign, you should do which of the following:

QUESTION

When building a keyword list for a Display Network campaign, you should do which of the following:

Use Display Campaign Optimizer to identify new keywords

Only include exact match keywords

Only use Keyword Planner to identify new keywords

Include keywords that are related to the websites your customers visit

The correct answer is:

Include keywords that are related to the websites your customers visit

When building a keyword list for a Display Network campaign, you should do which of the following:
Explanation:

Display Network keywords help you connect your campaigns to people most likely to be interested in your business. For example, if your most likely customers like to hike, you might add keywords around hiking or enjoying the outdoors. Then, AdWords finds relevant websites that include your keywords as well as relevant audiences who are interested in those keywords. It’s a good idea to pick keywords that are relevant to an entire ad group, and not just a single ad.

Choosing keywords for a Display Network campaign is about connecting your ads with people most likely to be interested in your business. Based on what you know about your customers, pick keywords that would you imagine would appear on websites your customers would visit.

Read more here: https://support.google.com/adwords/answer/2453986?hl=en

A Social Media Manager for Athene Suites Hotels has gathered hundreds of vacation photos submitted by followers of the organization’s Instagram account. The best of these photos will be posted on the channel in an upcoming campaign that celebrates customers. Which term best describes these photos:

QUESTION

A Social Media Manager for Athene Suites Hotels has gathered hundreds of vacation photos submitted by followers of the organization’s Instagram account. The best of these photos will be posted on the channel in an upcoming campaign that celebrates customers. Which term best describes these photos:

Follower Based Content

Audience curated images

User-generated content

Visually Curated Media

User-discovered Media

The correct answer is:

A Social Media Manager for Athene Suites Hotels has gathered hundreds of vacation photos submitted by followers of the organization’s Instagram account. The best of these photos will be posted on the channel in an upcoming campaign that celebrates customers. Which term best describes these photos:
Explanation: We will update later. sincerely thank

What kind of client does a HubSpot Professional portal fit best?

QUESTION

What kind of client does a HubSpot Professional portal fit best?

Clients who can’t afford the $2,400 per month for HubSpot Enterprise for another 9 months.

Clients who are ready to drive their existing traffic and automate their email engagement with Workflows.

Clients without a contacts database, but a lot of social media followers that want to track the traffic on their Facebook business page.

Clients who want to see results from inbound in the first 30 days.

The correct answer is:

What kind of client does a HubSpot Professional portal fit best?
Explanation: We will update later. sincerely thank

You want to add one more link in this email to drive readers to the ebook’s landing page. Where should you put it?

QUESTION

You want to add one more link in this email to drive readers to the ebook’s landing page. Where should you put it?

A) Place the link above the “Hi there” introduction

B) Link your name to the landing page

C) Link the image of the ebook to the landing page

D) Change the P.S. to also promote the ebook

The correct answer is:

You want to add one more link in this email to drive readers to the ebook’s landing page. Where should you put it?
Explanation: We will update later. sincerely thank

You want to prevent your ads from appearing for certain search terms. How would you do it?

QUESTION

You want to prevent your ads from appearing for certain search terms. How would you do it?

Remove the related search terms from your product titles in your product data
Put shorter descriptions in your product data
Remove products from your product data
Add negative keywords to your campaign or ad

Related keyword:

The correct answer is:

Add negative keywords to your campaign or ad

You want to prevent your ads from appearing for certain search terms. How would you do it?
Explanation:

It’s important to add negative keywords to your campaigns to optimize your ads and reach only very targeted audience. Negative keywords can help you reach the most interested customers, reduce your costs, and increase your return on investment. When you add terms as negative keywords, your ad won’t show to people searching for those terms.
Source

A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match.

For example, when you add “free” as a negative keyword to your campaign or ad group, you tell AdWords not to show your ad for any search containing the term “free.” On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site’s content.

Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads. What’s the best targeting strategy for her?

QUESTION

Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads. What’s the best targeting strategy for her?

 A)  Create one ad group targeted to both remarketing and Shopping

 B)  Create separate remarketing and Shopping campaigns

 C)  Create a combined remarketing and Shopping campaign

D)  Create two ad groups: one targeted to remarketing and the other to Shopping 

or

Jackie is an advertiser that wants to target by using both Remarketing and Product Listings. What is the best targeting strategy for Jackie to execute this?

A) Create one ad group targeted to both “Display – Remarketing” and “Search – Product Listings”

B) Create two campaigns: one targeted to “Display – Remarketing” and the other targeted to “Search – Product Listings”

C) Create one campaign targeted to both “Display – Remarketing” and the other targeted to “Search – Product Listings”

The correct answer is:

B) Create two campaigns: one targeted to “Display – Remarketing” and the other targeted to “Search – Product Listings”

Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads. What’s the best targeting strategy for her?
Explanations:

You can use remarketing lists in shopping campaign what makes this question little confusing. However it’s a good practice separate campaign with different behavior.

Segregation is the best way to keep control over campaign. I often experience the conflicts if I keep campaigns of two different behaviour and goals together in single campaign.
Source

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