An advantage of running a single advertisement on both _____________ and ____________ simultaneously, is that your ad will be optimized to show on the platform that meets your campaign objective at the lowest cost.

QUESTION

An advantage of running a single advertisement on both _____________ and ____________ simultaneously, is that your ad will be optimized to show on the platform that meets your campaign objective at the lowest cost.

Facebook, Instagram

Facebook, Pinterest

Pinterest, LinkedIn

Instagram, Pinterest

Tumblr, Facebook

The correct answer is:

Facebook, Instagram

An advantage of running a single advertisement on both _____________ and ____________ simultaneously, is that your ad will be optimized to show on the platform that meets your campaign objective at the lowest cost.
Explanation: We will update later. sincerely thank

Your colleague Jana imported contacts collected from a recent trade show and is planning to send the contacts an email. In adding contextual marketing to the email, Smart Content Insights show that 98% of the email recipients have an offline source. What does this mean?

QUESTION

Your colleague Jana imported contacts collected from a recent trade show and is planning to send the contacts an email. In adding contextual marketing to the email, Smart Content Insights show that 98% of the email recipients have an offline source. What does this mean?

A) It means that since the contacts came from a trade show, the referral source is unknown.

B) It means that since the contacts were imported, referral source is not a good approach to segmentation for the email.

C) It means that since Jana was not connected to the internet while importing the contacts, the data is incomplete.

The correct answer is:

Your colleague Jana imported contacts collected from a recent trade show and is planning to send the contacts an email. In adding contextual marketing to the email, Smart Content Insights show that 98% of the email recipients have an offline source. What does this mean?
Explanation: We will update later. sincerely thank

True or false? During the exploratory call, it’s best to discuss budget in the beginning. It’s something that is already on your prospect’s mind and if you’re in different budget ranges, it’s best to know at the beginning of the call.

QUESTION

True or false? During the exploratory call, it’s best to discuss budget in the beginning. It’s something that is already on your prospect’s mind and if you’re in different budget ranges, it’s best to know at the beginning of the call.

True

False

The correct answer is:

True or false? During the exploratory call, it’s best to discuss budget in the beginning. It’s something that is already on your prospect’s mind and if you’re in different budget ranges, it’s best to know at the beginning of the call.
Explanation: We will update later. sincerely thank

How might you determine the target audience before starting a YouTube channel?

QUESTION

How might you determine the target audience before starting a YouTube channel?

Conduct a competitive analysis to determine what demographic responds well to the types of content the channel makes.

Conduct an online poll.

Go with your instincts.

Review the channel’s Demographics report.

The correct answer is:

Conduct a competitive analysis to determine what demographic responds well to the types of content the channel makes.

How might you determine the target audience before starting a YouTube channel?
Explanation: We will update later. sincerely thank

Which two methods measure impressions served in a mobile app? (select two)

QUESTION

Which two methods measure impressions served in a mobile app? (select two)

Select All Correct Responses

Click tracker ad

Mobile tracking ad

Serving mobile creative directly through Campaign Manager

1×1 impression tracker

The correct answer is:

1×1 impression tracker

Which two methods measure impressions served in a mobile app? (select two)
Explanation:

Reporting automatically tracks clicks and impressions for ads served by Campaign Manager, regardless of whether the ads appear on regular sites, mobile sites, or mobile apps.

Read more here: https://support.google.com/dcm/partner/answer/4450399

1×1 impression pixels served through standard placement tags are compatible with downloaded impressions.

Read more here: https://support.google.com/dcm/answer/7246176

You see a video on YouTube that includes short clips from a copyrighted work. How can you evaluate whether fair use (or fair dealing) applies?

QUESTION

You see a video on YouTube that includes short clips from a copyrighted work. How can you evaluate whether fair use (or fair dealing) applies?

Compare the video to other ones on the uploader’s channel.

Submit the video to the automated system for evaluation.

Consider the criteria for fair use (or fair dealing), including whether the video is a parody or critique with social value.

Calculate the percentage of copyrighted content to make sure it’s less than 25%.

The correct answer is:

Consider the criteria for fair use (or fair dealing), including whether the video is a parody or critique with social value.

You see a video on YouTube that includes short clips from a copyrighted work. How can you evaluate whether fair use (or fair dealing) applies?
Explanation: We will update later. sincerely thank

A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

QUESTION

A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

Create 1 campaign with an ad group for all restaurant locations

Create several campaigns with 2 ad groups each: dine in and takeout

Create 1 campaign with an ad group for each restaurant location

Create 1 campaign with an ad group for each menu item

The correct answer is:

Create 1 campaign with an ad group for each restaurant location

A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?
Explanation:

Restaurant are location based businesses. It’ s a good practice to separate your campaigns by themes. In this case by locations.

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